Search Engine Marketing Don’ts: Stupid Passwords

search engine marketing

Perhaps you’ve heard about the recent Gawker hack. Earlier this week, mega blog network Gawker Media acknowledged that hackers had invaded some of its most-traveled sites — Gizmodo, Lifehacker, and the titular Gawker — posting the usernames, emails, and passwords of over one million users on public display.

Based on said leaked info, The Wall Street Journal released the 50 most-used passwords on Gawker Media. Search engine marketing pros, listen up — we’ve reproduced the top 10 below:

  1. 123456
  2. password
  3. 12345678
  4. lifehack
  5. qwerty
  6. abc123
  7. 111111
  8. monkey
  9. consumer
  10. 12345

The top password, “123456,” was likewise the most popular among the 10,000 Hotmail passwords that leaked about a year ago, WSJ observes.

SEO company ninjas like us are constantly juggling hundreds if not thousands of logins for emails, blogs and social profiles. But this amount of volume is no excuse for truly ridiculous passwords, like the aforementioned. It’s better to be safe than sorry, huh?

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