To the unenlightened, Pay-Per-Click (PPC) advertising might seem as simple as choosing your keywords and setting a budget, but crafting a successful Google AdWords campaign requires a good dose of creativity as well. Search Engine Land recently posted examples of 5 Bad Google Ads — a read that gave us a good laugh, and inspired us to dispense some quick tips for our readers:
1. Really target your keywords.
Do you sell used watches? Cars? Wheelchairs? Adding “used” to your keyword list is going to attract all of these searchers and more — many of whom are unlikely to click on an ad for your pre-owned whatnots. If you’re using a modifier like “used,” “free” and “cheap,” be sure to keep these words connected to more specific search phrases relevant to your business.
2. Be agressive. Be be agressive.
But seriously, informing searchers of your 200 job openings or veritable cornucopia of discount phone apps isn’t going to cut it — to earn those clicks, you have to tell them what to do: Find a job! Save on apps! Win a free phone! And so on.
3. Don’t be a haiku. (Or in other words, make sense.)
We all love our inbox haikus encouraging us to splurge on antivirus software and Viagra, but said literature has no place in Google AdWords. Make sure your ads make sense and contain proper spelling and grammar. Another tip: Keep your title and description lines separate — Google made them that way for a reason.
Got more PPC tips? Let us know at the Ajax Union Facebook!