Matt Cutts, Google’s Webspam team leader and all-around SEO advocate, has been a major resource for the online marketing community for a number of years. The video above is only one example of Cutts’ awesome advice, giving hope to the poor, huddled SEO masses and their long-tail keywords.
In this video, Cutts discusses a handful of white-hat link-building techniques to enhance search engine rankings. Don’t have time to press play? Here’s a rundown:
- Content! Earn those links by giving webmasters a site worth linking to with compelling articles, blog posts, on-page contests, photos, videos, etc. And if you don’t have a blog, make one.
- Original research, products, and services. Offer your visitors something nobody else has. Whether it’s a study on the effectiveness of Bing Social Search or a WordPress plugin for better Twitter integration — if you post it, the links will come.
- Participation and social media. Reach out to potential links on social networks like Facebook and Twitter, in addition to advice forums such as Yahoo! and LinkedIn answers. Both of these techniques will allow you to connect to people that might not have otherwise stumbled upon your site.
- Create link bait. In moderation. Top 10 Web Design Tips. 5 Reasons Lady Gaga is a Man. Certain headlines are just screaming for links — especially lists and controversial pieces. Of course, you don’t want your entire site to go down this road, or you won’t really be offering quality content.
Got other ideas? Let us know on the Ajax Union Facebook.