This year, the Giants social media is impressive and inspiring. Along with tried-and-true social media efforts, the Giants have some creative tricks that have fallen our of their sleeves.

• They installed a button on their website that lets fans follow over a dozen players on Twitter with one click
• To unleash daily behind-the-scenes footage of the team, 10,000 new fans have to “Like” the team’s Facebook page each day
• Yesterday’s “Social Media Night” consisted of a number of players participating in a live webcast from the team hotel, communicating with fans on Twitter and Facebook.
• Some players have hosted Google+ Hangouts in which five fans are selected to join their Google+ Circles.

With the Superbowl just two days away, we have tons of social media activity to look forward to on game day.