5 Ways To Build Your Email List via Social Media

Ajax Union Email Marketing

Having an email list of qualified people is one of the most impactful ways to advertise your products or services online. In fact, as far as an overall marketing strategy, it beats social media outlets. Email is the #1 activity done online, while social networking is #8. However, the best online marketing strategies use holistic approaches, combining email marketing with social media and search engine marketing.

Whether you’re starting to create an email list from scratch or want to add to an existing one, social media will help you get qualified emails quickly and cheaply.

Here are a five ways to collect qualified emails via social media:

1. Contests

Host a contest directly on Facebook via a tab. Facebook tabs can be found under your cover photo. Use ads to have your target audience land directly on them and post links to the tabs in your updates.

Hold a sweepstakes—information in exchange for a contest entry—for the simplest way to gain lots of emails. Use your products, services or even cash gift cards as a prize. If you choose to give away something very valuable and popular, like an iPad, you may receive signups that are not relevant, so try and offer something in line with your business—cat products if you are a pet shop, an hour of business consultation if you are a marketing company, a fashionable accessory if you are a fashion brand, etc.

email marketing

2.  Offer or eBook Download

Offer a valuable source of information to download directly on a Facebook tab in exchange for an email address. Create an eBook, White Paper or other such guide that your audience will find valuable. People will like that it is free, and they generally won’t mind giving away their email address as a price.

3. Promotional Codes

This is a great way to gain fans and email addresses. Set up a Facebook exclusive promotion code for your website that can only be claimed once they’ve liked the page and entered their email. Keep the value of this high to entice people to like the page and enter their email, as you should be offering more value when you ask people to do more actions.

4. Create a Site Page with an Offer Redeemable by Email

Create a page on your site offering something of value in exchange for an email signup. For example, Ajax Union has a page dedicated to our eBooks, requiring a form to be filled out for each download.

Use social media to promote this link. Use the link in Facebook posts, tweet it to your followers, use it as part of your LinkedIn strategy in groups and as a status update, and pin the page image to your Pinterest profile.email marketing

5. YouTube

Include calls to actions in your company videos and video descriptions asking them to subscribe to your email list or newsletter. Using call to actions is one of the easiest ways to get signups. If your videos are already getting views, you might as well get them to take the next step and sign up to your email list.

Are you using any of these strategies to bolster your email list? If you’re ready to boost your business to the next level using email marketing—collecting valuable email leads and sending out high-quality emails—give Ajax Union a call at 1-800-594-0444 and we’ll help you get started.

Ajax Union Email Marketing

Facebook Ads for Social Commerce

facebook moneyFacebook and social media can do many great things for your business. You can use social media to have a conversation with your customers and gain feedback on your services or products. You can reach out to a new audience that fit your criteria and educate them about yourself. You can also use it to build trust by representing yourself as a trustworthy and honest company. But what a lot of businesses are struggling with is how to actually monetize Facebook and use it as an effective ads platform to convert fans and non fans into leads.

Facebook is extremely useful to use as an ads platform due to the vast amounts of information it has collected about its users. The key is advertising on it properly.There are lots of different ways to target your desired demographic and there are lots of ad types to choose from.

Let’s go through a couple of different ads that you can create to generate sales or leads for your business via Facebook. As usual with advertising, it pays to test out different things for yourself to see what is the most successful. It’s also extremely important to use Conversion Tracking, which we’ll talk about more below.

1. External Site Ads -

These are ads that typically show up on the right hand side of Facebook (and are now being introduced to the Facebook newsfeed).

You can have these ads land on any URL that you’d like, be it your website’s homepage or to specific products that you want to promote.

2. Page Post Ads -

This type of ad takes advantage of the Facebook interface and uses a page post as an ad. You can either create the post on the page and then turn it into an ad in the ads manager, or you can create a “dark post” which will not appear on your wall. The dark posts are useful for content that you don’t want your fans to see and for split testing different posts without having them appear on your page.

You can turn any type of post into an ad – status, link, photo or video.  The power of a good photo can make or break the success of your ad. Photos with people in them tend to perform better than just a product or scene, however this is an aspect that you can test out and see which photos are making your ad the most successful. You can photoshop an image to include text, however the text must be 20% of the image, otherwise Facebook will reject your ad as per their guidelines.

Conversion Tracking:

conversion tracking

For all your ads campaigns on Facebook, it is extremely important to test out their effectiveness so you can see what is being successful and what isn’t. Create a Conversion Pixel in the Ads Manager or Power Editor and install it on your site, on the page you want to track. Then when creating your ad, click “Optimize for Conversions” so that in your reporting you’ll be able to see how many people have reached your goal page.

3. FBX Ads -

We’re taking things off Facebook now. FBX or Facebook Remarketing is only available via a 3rd party platform, like Perfect Audience or AdRoll. These ads can track who visits your site and then follow them around with your ad on Facebook. You can specify what ad will show up to which people depending on what part of your website they have reached. For example, if someone visited your site, filled up a shopping cart and left without buying anything, you can have ads following them around reminding them to view their shopping cart and make the checkout. Sometimes all people need is a little encouragement.

These 3 ad types have proven to perform best for generating actual sales and leads to websites.

Will you be testing out any of these tools and suggestions to increase conversions to your website? If you need help setting up your Facebook ads campaigns, Ajax Union is here to help you strategize, discuss and implement campaigns that work. Connect with us today to learn more!