Learn the ins and outs of Twitter, from how to host a Twitter Chat to turning 140 characters into inbound links, site traffic, and direct social outreach to how to best optimize your profile and background. Any questions? Call us at 1-800-594-0444.
Author Archives: Ajax Union
AdWords Account Set Up Webinar
Learn how to set up a Google AdWords Account in this powerpoint presentation. If you have any other questions about setting up your account, don’t hesitate to call us at 1-800-594-0444.
SEO Seminar Presentation
Check out the presentation from our Search Engine Optimization workshop last night! For more SEO tips, please call us at 800-594-0444 to schedule a free consultation with one of our marketing consultants.
Best Gadgets of the Year!
TIME magazine released their list of the top 10 gadget of 2012, a year rocked by the Samsung and Apple feud, disappointing maps apps, and a multitude of social media progress. So, who made the cut? Apple’s iPhone 5 landed the number one spot, followed by products from Lytro, Raspberry Pi, and Nest. Click here to see the list.
Checking SEO Basics
As the end of the year rapidly approaches, have you double checked the basics of your search engine optimization efforts? Here is a simple list of the necessary SEO tactics to check and reasons why. For example, first page results matter, click-through-rates can be increased through content, and keyword refinement exists!
Kickstarting Crowdfunding Projects
Most online users are familiar with the concept of crowdfunding and how Kickstarter, the most well-known platform for crowdfunding, operates between users and projects. Since the rise of Kickstarter, more crowdfunding sites have popped up to either compete or target their own niche market. Here’s a list of some other crowdfunding platforms that might sound familiar:
- RocketHub- A site for funding musicians, entrepreneurs, and philanthropists.
- IndieGoGo – Kickstarter’s largest competitor and also a global crowdfunding site.
- PeopleFund.It – Crowdfunding for the U.K. with a reach of two million users.
GigFundr – Paying for bands to go on tour to specific locations through funding.
- SmallKnot – Crowdfunding to support small, local, and community-based businesses.
Spot.us – A community journalism crowdfunding site that allows users to submit money to fund the coverage of a topic or specific story.
New Socl Site on the Block
Socl, pronounced “social,” is the new kid on the block of social media platforms. Launched Tuesday by Microsoft, the collage site seems to be a mashup of Pinterest and Google Hangouts with the availability to sign in via Facebook or Microsoft. The site offers the option to view user-made collages by interests, posts, or people. It also features a “parties” section that feels a lot like the Google Hangouts. Never the less, brands and users looking to boost online presence may be quick to snatch up some of the first accounts.
Timing Email Marketing
Still a valuable online marketing tool that allows companies to reach out directly to clients and potentials, email marketing is a carefully crafted practice that requires some testing and practice. Here is a little information on the best times of day to send emails out.
Making the Grade on Google
There can be some pretty scary and alarming results when you Google your name, even if the people in the results aren’t you. The false results can be especially damaging when applying for an internship or professional job and negative material pops up for potential employers to view. In fact, the online reputation management company Brand Yourself was created after one of the co-founders was denied multiple opportunities due to search results that yielded someone with the same name and a less than desirable online history. Now, Facebook offers an app that pairs with Google to “grade” your online presence and determine whether search results are helping or hindering you. The app allows you to select which results are “negative,” “positive,” or not related, then provides a score to share on your social media.
Timeline of Google
We know what life may have been like before Google, and we know it was much harder to get relevant information so quickly. Here is a mini history lesson of the life of Google and what it has launched since first coming around in 1997.
Perfecting the Marketing Trifecta
It’s no secret that marketing plans need some adjusting before really perfecting the practice, balance, and reach that was initially desired. Check out this marketing trifecta below that combines email marketing, mobile devices, and social media. The infographic was composed after Flowtown surveyed 500 marketers and evaluated their responses.
How Google Does It
Ever wondered how the magic behind Google actually works? Here is a basic run down of Google’s process from PPC Blog.
Cyber Monday Boasts High Sales
With Black Friday behind us, the more calm Cyber Monday has arrived! Shoppers are in full swing both online and on mobile devices for the digital shopping that ships right to your door. Check out the infographic below to the stats on who’s shopping and how!
Don’t Let Your Website Hurt Profits
Think your website’s speed can’t hurt you? Think again. Websites that perform slowly end up suffering the most with users, especially e-commerce sites.
Happy Thanksgiving
Wishing you, your family, and your friends the best Thanksgiving day from Ajax Union!
Who’s Using Who?
Ever wondered what the break down of social media users looks like? Well, here you go! Data was compiled by Flowtown in through the “Social Media Demographics Survey” to figure out the gender split, age groups, education levels, and income of people using Facebook, LinkedIn, and Twitter.
The Breakdown of Search Engine Optimization
Search engine optimization (SEO) is not always the easiest thing to understand, especially if you’re just starting out. So, here’s a quick explanation of the basics of SEO and what it can do to improve your website’s ranking on Google and other search engine. Need more explanations? Give us a call and one of our team’s internet marketing ninjas would be happy to chat!
Internet Energy
What’s the cost of the internet bill? Check out this infographic from WirelessSatelliteInternet.org!
Knowing Networking
The value of knowing how to network as a professional is an invaluable tool, whether you are aware of it or not. Building contacts and meeting other professionals from a variety of industries is good for future business endeavors. Three tips to make the most of your networking experience are to stay off the phone, be friendly, and don’t be coy. First, staying off the phone while engaged in a conversation is polite and allows you to be actively participating. Second, staying friendly is the best way to go, no networking event is organized for you to make professional enemies. Third, the rule of not playing coy when asked a question is great. Tell people your goals, the kind of projects you are working on, and why you are at the event. It may turn out to be more beneficial for you in the end.
Facebook Boosts Job Board
Another social media job board to rival LinkedIn? That’s right job seekers! Facebook has added the job board application called Social Jobs with some heavy hitters behind it. Social Jobs is partnered with the Department of Labor, as well as the career sites Monster.com, BranchOut, and Jobvite.