Blog

With news of content scrapers — and generally spammy news sites — like Demand Media cropping up in SEO blogs and mainstream news sources alike, it’s no surprise to see Google taking action. The search engine tweaked its algorithm last week to cut down on the amount of so-called thin content appearing on both Google.com and Google News.

Search Engine Watch posted a great article yesterday about the difference between SEF and SEO — search engine friendliness and full-on search engine optimization. And despite the old maxim “Nice guys finish last,” in the online marketing world, it pays to keep it friendly.

Video SEO is the wave of the future, yes, but not all of us have fancy recording studios — or even video cameras — to create the next Piranha 3D. To tap into the potential of video SEO without investing in new resources, consider the following two quick fixes.

BranchOut, a new career networking tool for Facebook, is threatening to turn everyone’s favorite time waster into a productive site the likes of LinkedIn.

To the unenlightened, Pay-Per-Click (PPC) advertising might seem as simple as choosing your keywords and setting a budget, but crafting a successful Google AdWords campaign requires a good dose of creativity as well

Ka-chow! Let’s cut to the chase. Blogging is great for unwinding, ranting and testing out some ideas for the ole novel, but many of us have bigger ambitions than simply expressing ourselves — we want to express ourselves on the first page of Google.