Give Your Facebook a Holiday Makeover

Although the holiday season is quite literally around the corner, it’s never too late to implement a few helpful strategies for your social media marketing. As the economy makes its slow crawl back to some sense of normalcy, businesses can expect an increase in sales from last year—holiday sales increased by 3.5% to $579.5 billion in 2012. Next to your actual website, most users will be interacting with your Facebook page. Give it a small makeover to not only put fans in the holiday spirit, but to click through to your website.

Start with a simple change to your cover photo. Changing the cover photo to reflect the holidays shows your audience you’re human; it connects a business entity directly to its audience. If your design team is feeling quite creative, change it for Thanksgiving, Christmas, and New Year’s Eve. Whatever design you come up with, the picture should include the company logo and any relevant holiday promotion information.

social media marketing

Now it’s time to make some changes from your typical statuses. It’s not just about hitting your quota for the day. Get users engaged by limiting the number of posts a day and posing questions. Question posts receive 100% more comments. And if you didn’t already know, photos receive far more engagement: 53% more likes, 104% more comments, and 84% more click-throughs, according to KissMetrics. Shift both these posts towards spreading a little holiday cheer. Ask users what their favorite holiday song is, or post a picture of your store decked out for winter season.

social media marketing

Lastly, if you’re not familiar with running a Facebook contest, now’s the time to learn. The holidays are the opportune time to offer promotions and sweepstakes to reconnect with current fans and make new ones. Facebook no longer requires the use of third-party apps to run a contest, so choose whichever method you find easier to design and run a successful holiday contest.

With these strategies in mind, businesses can increase engagement and bring up much needed ROIs for the holiday season.

Take It to the Houzz: An Online Platform for Interior Designers and Home Remodeling

social media marketingIf you work in the interior design or home improvement industry, Houzz.com can be an important asset to your business.

Houzz is an online platform for home remodeling and design. Think of it as a hybrid of HGTV.com and Pinterest. Not only does Houzz allow homeowners to share pictures of their own projects, it allows business owners to post pictures of their work and products. It’s also a social network, encouraging discussion between homeowners, home design enthusiasts, and home improvement professionals.Through Houzz, homeowners can get inspiration for a home renovation project, consult members of the Houzz community for advice, hire a professional to help with the project, find the products they’ll need, and post pictures of their finished room.

Houzz is also a source of incredibly qualified traffic for interior design or home improvement companies, with 84% if its 15 million users planning to decorate their homes, 40% working on home remodeling, and 10% anticipating to build a custom home. Did we mention it’s also free and easy to use?

So Houzz about we teach you the basics of using Houzz for business?

Building a Profile

When setting up a profile, be sure to use the name of your business and include a link to your site. It doesn’t matter if 1,000 people look at your Houzz profile, if they leave your page without knowing who you are and what services you offer, it’s not much help to your business. Whether your business sells products (like furniture or bedding) or services (like upholstery or interior design), post as many high-quality, large images as you can. If your company sells products, try to include pictures of individual products as well as pictures of spaces that have the products in them.

One of the best features about Houzz is that it allows business owners to showcase their entire catalog or portfolio for free, so it’s important to take advantage by sharing pictures!

social media marketing

Finding Followers

Besides building a reputable profile, it’s also important to engage with other users. Houzz, like Pinterest and Twitter, allows you to follow and be followed by others on the network. And like any other social network, you’ll need to follow people before you get followers. Scope out brands that are similar to yours and target their followers.

Houzz also allows discussion about projects. Search for discussion topics (there’s a search bar at the top) relevant to your business and join the conversation! Remember, don’t try to sell your services outright. Instead of just linking to your website, provide useful information. You’ll establish yourself as an authority and will eventually gain followers.

Posting Engaging Content

Another cool feature of Houzz is the “Ideabook.” An Ideabook is more or less an informative slideshow. Houzz users select a topic for their Ideabook (something like “How To Define Spaces Without Walls” or “Bohemian Bedroom Accessories), and then post pictures that illustrate what the Ideabook is about with corresponding information. The more useful and interesting the information is, the more likely your Ideabook will get views.

Check out the active discussions on Houzz. If you notice someone asking a question about something relevant to your business, try to turn what your answer would be into an Ideabook!

social media marketing

Houzz is an excellent platform for generating leads for those in the design and renovation fields. Regardless of your industry, however, Ajax Union can help you come up with an online brand building strategy for your business. Check out our services page to learn more!

Using Facebook Graph Search to Your Business’ Benefit

graphsearch

The latest update to Facebook finally introduced “Graph Search”, not more than a few weeks ago (and for some, not even yet, as it is being slowly rolled out).  Graph search has changed the way people now search Facebook; it allows for deeper searches, so not only can you look up a friend or a business, but you can look up people or places that match a certain criteria.
How does this benefit your business? If you have a business page on Facebook, you can utilize the graph search to your benefit. You can connect the things your fans like, the places they go, and their other favorite pages and figure out how to use that information to benefit you.

Say you want to learn more about a specific audience. You can search “People who like Your Business and are…” and can fill in the blank. Male, Female, 30 years old, whatever you can think of. You can see all the people who have liked your page and possibly get more information on the other things they like or are part of their lives and use that information to your advantage when you next craft a Facebook update.

Maybe you are looking to expand to a brick and mortar store, or just want to advertise specifically to an area. You can search “People who like Your Business and live…” to get an idea of where people are located.

You can even search people who like the pages of your competitors, to get an idea of who they are attracting and from where.

Combining Facebook Graph Search and the metrics your Facebook fan page offers more insight into how to direct your updates and who your audience is. At this point, there’s no reason you shouldn’t be using Graph Search to help you!









Facebook Ads for Social Commerce

facebook moneyFacebook and social media can do many great things for your business. You can use social media to have a conversation with your customers and gain feedback on your services or products. You can reach out to a new audience that fit your criteria and educate them about yourself. You can also use it to build trust by representing yourself as a trustworthy and honest company. But what a lot of businesses are struggling with is how to actually monetize Facebook and use it as an effective ads platform to convert fans and non fans into leads.

Facebook is extremely useful to use as an ads platform due to the vast amounts of information it has collected about its users. The key is advertising on it properly.There are lots of different ways to target your desired demographic and there are lots of ad types to choose from.

Let’s go through a couple of different ads that you can create to generate sales or leads for your business via Facebook. As usual with advertising, it pays to test out different things for yourself to see what is the most successful. It’s also extremely important to use Conversion Tracking, which we’ll talk about more below.

1. External Site Ads -

These are ads that typically show up on the right hand side of Facebook (and are now being introduced to the Facebook newsfeed).

You can have these ads land on any URL that you’d like, be it your website’s homepage or to specific products that you want to promote.

2. Page Post Ads -

This type of ad takes advantage of the Facebook interface and uses a page post as an ad. You can either create the post on the page and then turn it into an ad in the ads manager, or you can create a “dark post” which will not appear on your wall. The dark posts are useful for content that you don’t want your fans to see and for split testing different posts without having them appear on your page.

You can turn any type of post into an ad – status, link, photo or video.  The power of a good photo can make or break the success of your ad. Photos with people in them tend to perform better than just a product or scene, however this is an aspect that you can test out and see which photos are making your ad the most successful. You can photoshop an image to include text, however the text must be 20% of the image, otherwise Facebook will reject your ad as per their guidelines.

Conversion Tracking:

conversion tracking

For all your ads campaigns on Facebook, it is extremely important to test out their effectiveness so you can see what is being successful and what isn’t. Create a Conversion Pixel in the Ads Manager or Power Editor and install it on your site, on the page you want to track. Then when creating your ad, click “Optimize for Conversions” so that in your reporting you’ll be able to see how many people have reached your goal page.

3. FBX Ads -

We’re taking things off Facebook now. FBX or Facebook Remarketing is only available via a 3rd party platform, like Perfect Audience or AdRoll. These ads can track who visits your site and then follow them around with your ad on Facebook. You can specify what ad will show up to which people depending on what part of your website they have reached. For example, if someone visited your site, filled up a shopping cart and left without buying anything, you can have ads following them around reminding them to view their shopping cart and make the checkout. Sometimes all people need is a little encouragement.

These 3 ad types have proven to perform best for generating actual sales and leads to websites.

Will you be testing out any of these tools and suggestions to increase conversions to your website? If you need help setting up your Facebook ads campaigns, Ajax Union is here to help you strategize, discuss and implement campaigns that work. Connect with us today to learn more!

Top 5 Online Twitter Tools

hootsuiteTwitter can be a fickle beast; it’s not as easy to tame as some other social media sites. That’s because it takes a lot of effort to really grow your audience and to make sure you are reaching to the right people who do want you on their feed. Keeping on top of updates can be easier with a few different online Twitter tools:

  1. HootSuite: HootSuite is a fantastic social media manager.  There are free accounts that let you access all of your social media accounts, and paid upgrades that give you far more options in reaching out to others and even setting up several users on a single account.
  2. TweetDeck: TweetDeck is often used by small businesses who may be running a couple of different Twitter accounts and want to be able to log in to all of them at the same time. The interface lets you view your feed, your own profile and your direct messages all at the same time.
  3. TweetChat: TweetChat is perfect if you are having a Twitter chat event, otherwise known as a “Twitter party.” It is an easy way to follow everyone and every tweet using a specific hashtag. You can keep better track of those interacting and reply quickly.
  4. Twitalyzer:  While paid, Twitalyzer can be a very useful tool for businesses. Think of it as Google Analytics for your Twitter account. It’s in depth reports and easy to read graphs make it a must for businesses who are serious about their social media.
  5. TwileShare: This online tool give you 1GB of space to share files through your Twitter account; pictures, audio files, videos, pdfs, whatever you are trying to send out to your audience. You can keep track of all your files and even see stats of who is viewing them.

To learn what Twitter can do for your business, reach out and contact us with your questions!

Twitter Milestone: ‘Tweet’ Now in the Dictionary

twitter trioDedicated Twitter fans, rejoice: The word ‘tweet’ has officially made it into the Oxford English Dictionary!

Here’s where you stop me to remind me that “tweet,” the word, existed long before social media adopted it and has probably been in the dictionary since the first human/bird conversation in history. You’re right, of course, but the OED now includes the definition with which our generation might be more familiar in addition to the usual bird-word listing: “To make a posting on the social networking service Twitter. Also: to use Twitter regularly or habitually.”

While this won’t change your Words With Friends games at all, it’s good info for social media pros. Why? The word ‘tweet’ was such a big deal that the OED broke one of its rules to let it into the dictionary: It’s one of the few words without ten years of history to make the cut. Twitter is more popular than ever these days, and with complementary apps like Vine springing up, it’s showing no signs of slowing down. If your business isn’t on Twitter, it’s time to get in the game! But don’t just trust the dictionary for reference – give a social media superstar a call and ask Ajax Union everything you’ve wanted to know! Twitter fans, start here: http://twitter.com/ajaxunion.

5 Ways to Gain more Pinterest Followers

pinterestcakeSo you joined the very popular social network Pinterest, because you’ve heard about all the great backlinks they can provide for your website. Now how do you go about building a following and a presence on Pinterest? Unlike Facebook, Twitter and LinkedIn, Pinterest does not have native ads just yet, so you’ll have to be creative about advertising there. Here are some ways to get your Pinterest strategy rolling:

1) Optimize your Pinterest Page: Pinterest recently rolled out Pinterest for Businesses. For now it doesn’t look that different from a regular profile, but you are allowed to verify your website by pasting a bit of code from Pinterest on your website. A verified website and a completed profile builds trust in your brand.

2) Offer Value: Why should people bother following you on Pinterest? Create compelling boards using a variety of beautiful images from your site and from across the web. Have a plan or general theme to your boards; don’t post haphazardly.

3) Hashtags: Make yourself easily searchable by using hashtags on Pinterest. The art of using hashtags is not getting too specific with them, but not too broad either. Use them correctly and you will be rewarded. Too specific: #NewJerseySushiSpots Too broad: #sun #food Just right: #BackyardBBQ

4) Cross Promotion: Use social networks, email, blog and other forms of marketing to promote your Pinterest account. You can post it on your Facebook wall and encourage your fans to follow you on Pinterest.

5) Host a Pinterest Contest: Give Pinterest users an incentive to follow you in the form of a prize. You can get creative here, but some ideas are having Pinterest users curate boards with a theme in mind (Labor Day Picnic, Father’s Day Gifts, Summer Accessories to Crave) and including a hashtag to track all the entries. Creating a graphic about the contest and pinning it to Pinterest to a specific board about the contest is a good way to let fans know about it.

 

Good luck with your Pinterest Campaign and Happy Pinning!

 

The Future of Facebook

online marketingWith the uprising importance of the digital world and the relevance of social media in the online marketing industry, Facebook has been an obvious game changer. Initially deemed as a social network used for finding friends, posting pictures and creating up-to-the-minute status updates among other things, Facebook has evolved into so much more, especially in the industry of online marketing.

Facebook users are provided with an assortment of features that act as helpful, productive and efficient online marketing tools. Beyond the function of personal use, Facebook has tapped into business branding, image, marketing and success. Nowadays, potential clients and consumers expect companies to not only have a professional website, but an active Facebook page as well.

Advertising on Facebook has proven to be an effective and results-worthy marketing tool. One advantage is that ads can target a specific type of individual or group. Ad targeting is sorted by gender, age, geographic location, education, language, relationship status, broad categories and even precise interests. This tailored ad targeting can lead to substantial quality fan gain. Having quality Facebook fans is an important step to the online growth process. Not only is your page follower number increasing, but it opens up opportunity for sales, revenue, interaction and fan engagement. Another advantageous part of Facebook advertising is that ads are very customizable and can promote a range of landing pages: Facebook Timeline, Facebook Apps, company website or any URL address.

Facebook has made the advertising process easier to use and more effective. It is an excellent online marketing tool that will help to brand yourself and your business. Continuing to thrive in the business world, Facebook will surely be a large part of the online marketing industry in the future.

Some Companies With Smart Social Media Presence

TwitterfeedSometimes it’s hard to understand just what to do with your social media accounts. You might have Facebook and Twitter, but they are either A) just sitting there or B) lacking focus. But there are some major companies that do social media right.

  • GrubHub: GrubHub has a great Twitter and Facebook presence, and both are different enough that they get people subscribing to both. Their Twitter account allows for more direct communication with customers and their Facebook has a lot of giveaways. But they also have a really funny, sarcastic tone of voice that fits right in with their 20s-30s audience.
  • DSW.com: DSW is also a winner when it comes to giveaways. They do weekly giveaways on their Facebook, offering free shoes for a lucky few from those who like and participate on their page.  They also constantly share new shoes coming in to their stores, a good way to get people to return to the actual site or brick and mortar stores.
  • Starbucks: With over 25 million Facebook fans and  1.5 million Twitter followers, Starbucks has used social media to better its company. How? It’s let customer submit ideas for the company, as well as connecting together a community of volunteers with non-profit organizations. They do a lot outside of just promoting their coffee, which is what makes them so successful.

So with these few companies in mind, maybe you can think about what focus and way you can brand your social media accounts and reach out to your specific audience. Get some inspiration and roll with it!

Corporate Social Networkers Piggy Backing On Trends

Piggy back on others.

Riding a trend is one of the best things most companies can do on the Web to gain more followers and engage with more consumers. This is why the release of a giant movie like Iron Man 3 for example might result in a wide array of tweets and other social networking activity not at all associated with the film itself. These posts are hoping to seize on the

already excited audience and transfer some of that enthusiasm onto their product. This is a great method for online marketing.

Similarly, many companies will latch onto popular songs (“Thrift Shop”, “Call Me Maybe”, etc.), television events (Oscars, Super Bowl) or news stories to move their merchandise through their social networking strategies.

Of course, as always with the Internet, it is important to walk a tightrope of self awareness without tempting trolls to besmirch your good name for your opportunism.Finding that balance between using fun popular topics for your own branding purposes is done best by trial and error with a constant focus on reaction. If the crowd on Twitter seems displeased by a particular post it is best to delete it quickly and address the problem directly. Eventually this will all become like second nature and you could establish some meaningful customer outreach in the process.

Facebook Home Means Your Business Needs To Be Everywhere

facebook login pageNow that Facebook has announced its Facebook Home feature, the imperative for businesses to ramp up their presence on multiple social media sites has increased tenfold. Facebook is clearly increasing their efforts to maintain their status as the number two local search app. Between their Local Search options and the new Facebook Graph Search, the unstoppable social media site is literally becoming a consumer’s one shop stop for information. To ensure that your business’s data is showing up on Facebook, you need to be clear on the multitude of methods available to you.

How Do I Get My Businesses Data On Facebook:

  1. Check in apps like Foursquare.
  2. Having an instragram page with location data attached to the picture.
  3. Adding a “share on facebook” button to local review sites, groupon and other business directories.
  4. Being sure you have “link” buttons on your business’s site.
  5. Signing up with Neustar Localeze. This site’s information is the provider of the U.S listings data for Facebook Local Search and Facebook Place Pages. Therefore, it behooves you to make sure your business is listed here.
  6. A Bing Local listing. Bing is the default web search on facebook, make sure Bing is aware of your business.

These are just a few of the ways to get your businesses information onto Facebook’s radar. But, they all go to highlight the importance of having your business’s information on all available social media sites. The more you spread out your name, the more facebook will take notice. The more facebook takes notice, the more your profits increase.

Facebook Ads Based on Purchases

Facebook adsHas the increase in Facebook ads annoyed you to the point of dropping the social network completely? Well, you’re not alone, but unfortunately the inundation isn’t expected to decrease any time soon, and users can expect scarily accurate targeting. Google already stalks users’ search queries and sites visited to provide you with ads from any site you’ve ever glanced at–not helpful for shopaholics to be followed by their favorite stores.

Facebook has launched a new program called Partner Categories as a “new way to target ads to more categories of people.” The program, built upon the previous program Custom Audiences that launched back in September, uses third-party shopping data from the firms Acxiom, Datalogix, and Epsilon.

So what does this mean for businesses looking to advertise? Companies can now target up to 500 specific segments, making for far more accurate ads and higher click-through rates. Instead of wasting an ad targeting people looking to buy a new car, your ad can target people searching specifically for a full-size sedan. Advertisers can lessen the cost of broad categories by cross-matching with other ones. Partner Categories also allows advertisers to find their sweet spot of customers and then target a group of people who have similar characteristics. With more precise Facebook targeting, businesses will only clog the newsfeeds and sidebars of people who might care.

 

Top Twitter Trends of 2012

2012 twitter trendsTwitter is one of the most used social media outlets in the world and everyone from the average Joe and Jane to famous celebrities and businesses use it. In 140 characters an individual or business can share thoughts, opinions, even advertisements. Part of using Twitter means learning how to use hashtags (#) to create a common subject of discussion within the so-called Twitterverse. This created trends that many people latched onto and thus became popular. Here are a few trends that became popular in 2012.

  • The Olympics: a game the entire world gets involved in, it does not come as a surprise London’s 2012 Summer Olympics trended the highest last year.
  • 2012 Presidential Election: from each candidate’s tour across the country all the way up to election night, millions of people tweeted about this very contested election, reaching hundreds of thousands of Tweets in a single minute.
  • The Super Bowl: we Americans love our football and the Super Bowl is the culmination of our love of the sport. Super Bowl XLVI saw the New York Giants duke it out against the New England Patriots, with many fans speaking for one team and against another on Twitter.
  • Hurricane Sandy: Super Storm Sandy hit the East Coast – especially the Tri-State Area – very hard and was a topic of much conversation before, during, and after the event. Topics ranged from emergency broadcasts, making preparations, well wishes, and simple forms of communication with the rest of the world.

Some of the Most Ill-Conceived Social Networks

by David Letts

Social networks are a funny thing. Today we view them as an evolving wonder of modern society that can be analyzed to reveal global patterns, new and powerful entities, and network dynamics. At the same time we fear for our privacy in the face of Big Brother while accepting that our online identity has a very real effect on our personal and professional lives.

But I’m no analyst.

I’m here to laugh at some social networking sites based on marketing gimmicks I find hysterical. Let’s start with old people.

social_media_marketingEONS.COM

Ahhh, eons.com, a social network targeted at old people. Not a new service, not new content or delivery system for content, no no no. Just old people. Sure the guy from Monster.com was behind it and sure they might have had a user base, but whatever grandma! My mom is on Facebook and she just started posting status updates by starting with “@family” (sorry mom, I love you). I’m just saying.Could be totally wrong though, these old people seem to have trolling down to an art. 

 DIASPORA.COM 

Still around (sort of) touting AMAZING features. Check out the wonderful ways you can connect to your friends!!!!

I suppose by being open source they had their window when Facebook’s privacy features were totally jacked up, but seriously, innovation is a good strategy. Companies that brand themselves as “the Facebook of blahblahblah” are one step ahead of “we’re straight up another Facebook, so roll with us for no reason.” 

Hi5.COM

I’m going to go ahead and let their “coming soon” trailer that is up today speak for itself on why I find it a joke. Today, as in 2013. As in this video is real life. Dead serious.

BONUS FUTURE FAIL: TULALIP.COM AKA SOC.L

Microsoft saw Google+ totally blow up Facebook’s spot (yuk yuk) and decided “Hey! Kids love Microsoft right?? Why not us too?!” and decided to make…Pinterest.com. Only at first it was a secret project called Tulalip. I would say that’s a bad name, but that is really unfair because it’s a project codename and the dev can call it whatever he or she pleases. For sure the real name will be a winner.

And they called it soc.l and expect me to pronounce it ‘social’. No way, bro. That’s ‘sock-el’ through and through. I can only see a dyslexic, spanglish name for a site that’s into warm feet.

In any case it has the appearance of an ugly Pinterest where users can make random image collages that don’t make any sense. As it stands, I have low expectations.

The Round-Up 

So what should we take away from these well-meaning but ultimately failures for social networks? 

Be innovative. Myspace and Friendster died because the brand and ultimately the user experience stagnated. Facebook is king for a reason. Zuckerberg doesn’t let Facebook go two months without some sort of change. It doesn’t even matter if the occasional change is deemed a downgrade, there is a buzz and people still go to Facebook to complain about Facebook. 

Have vanity. People like to look nice. If your site is going to look like my Angelfire HTML projects from middle school, then you can show yourself out. Unless Hampster Dance knock-off sites are back…In which case let’s do this thing Hi5! 

 Names are obviously tricky. They should be simple, easy to remember, and most importantly EASY TO TYPE into a browser. Trying really hard to come up with a cool name is a lost cause. Facebook isn’t really that cool, and if someone just pitched me the idea of Pinterest as a title I wouldn’t jump all over it. But that has always been true of not just company names, but bands, places, even people! So while Twitter and tweeting is going to be silly for all times, it’s also really user friendly. Microsoft’s www.so.cl goes against these ideas and to me, is hurting itself big time by doing so.

Take the Leap and Get LinkedIn

linkedin

Are you looking to bring your business into the world of social media? So, you create profiles on Facebook, Twitter, Pinterest, Youtube and Instagram to build brand awareness, attract potential customers and use as a way of direct communication. But if you ultimately want to make business connections, generate leads and close a deal – Get LinkedIn!

Other social networking sites certainly play a major role in the business world, however, LinkedIn is the most powerful social networking site for businesses that specifically targets social media in a professional light. People on LinkedIn are business professionals strictly looking to connect and network with other business professionals. Here are a few tips to get started on LinkedIn:

Use LinkedIn Groups – Join groups within your industry and reach out to users with similar interests and professional goals. Groups can be categorized by search groups, company groups, networking groups and alumni groups to name a few. You can also create your own group targeting a specific professional niche.

Build Connections – It is important to utilize the “networking” aspect of this social site. Reach out and make quality connections with potential leads. When looking for a connection opportunity, one helpful tool to use is the “People You May Know” feature – which factors in your networks, groups and shared connections with your current connections.

Update Profile Page – Make sure to keep your profile page active. Create fresh content and use the “Update” feature allowing you to post articles, web links and pictures. Page updates are a passage for direct social outreach.

Create your own Networking Event – Boost your online presence by hosting an event. The Events tool allows users to search for events related to network connections, industry and geographic location. When creating an event on LinkedIn, you will be able to target a select group of business professionals.

Send Personal Messages – Once you have made that connection and identified a lead, make the extra effort and send them a personalized message. A personal message is a great way to reach out and differentiate yourself in such a large social network. Add your own personal touch.

Just to quickly recap, you can use LinkedIn to seek and hire talent, find leads, network, build brand awareness, build targeted online communities, generate traffic, generate sales, promote events and webinars and ultimately build professional relationships. With over 200 million users, it’s no wonder that LinkedIn is the world’s largest professional network on the Internet. So take the jump and leap into using LinkedIn!

AnyaBAnya is a social media consultant at Ajax Union. Originally from the flavorful city of New Orleans, she made her way up to the Northeast. As a proud alumna from Lehigh University, she graduated with a B.A. in Journalism and minors in Psychology and Mass Communications. Currently residing in Manhattan, she is happily exploring the culture, cuisine and energy of New York City.

 

The Business Side of the Twitterverse

twitter trio

 Twitter has become a worldwide phenomenon and is growing everyday. Ever since its launch in 2006, Twitter has undergone a lot of changes and re-branding. What started as Twttr.com has become Twitter.com, one of the ten most visited sites on the Internet.

Today, Twitter isn’t only a place to talk about where you’re going to brunch on Sunday afternoon. Major corporations and even small businesses have jumped on the social media bandwagon and starting engaging current, as well as, new customers.

The fastest way to build your business on Twitter is to start advertising. When signing up, your business is given three options: promotional tweeting, promotional trending and promotional accounts. All of which are there to help you create the most innovative ads online.

However, if you’re looking for a more subtle approach, you can start by optimizing your profiles and sharing photos and fun facts about your business. From there, you need to regularly monitor the comments about your company, provide feedback in real time and constantly tweet updates about special offers and discounts that your business provides.

If you’re still not sure that Twitter is the right move for your business, check out these stats:

 

  • More than 50% of active Twitter users follow companies, brands or products on social networks
  • 57% of all companies that use social media for businesses use Twitter
  • 67% of US Twitter users are more likely to buy from brands they follow

So take the plunge and build your brand on Twitter today. Your business is sure to benefit.

Want to learn more? Check out the Twitter for Business ebook!

JennaGJenna is the SEO Projects Manager at Ajax Union. She was born and raised in Brooklyn, NY and still resides there today. In her free time, she spends way too much money on clothing she doesn’t need. Luckily, Ajax Union is an awesome, casual environment.

Poppin’ Off on Pinterest

pinterest-logo

It’s well-known that Pinterest is one of the hottest social networks and now that Pinterest has created business profiles, it’s imperative for your company to be active on Pinterest. To help your business succeed in Pinterest, here are several free tools I learned about while attending a Pinterest webinar.

1. PicMarkr

This lets you add a watermark to a photo. This is useful for companies who have their own copyrighted photos that they may be wary of sharing on Pinterest.

2. Pixlr

Pixlr is a photo editor, similar to Photoshop that allows you to easily resize, correct, add text and much more. This is great for making the tall pins you see on Pinterest. Your business can use it to share tutorials, before & after photos, or any photoset and of course take up more real estate on a user’s Pinterest feed.

3. Woobox

Although Pinterest doesn’t yet allow users to link their Facebook Fanpage with their Pinterest, Woobox lets you add your Pinterest page to a Facebook app on your Fanpage. If a Facebook fan clicks on any of the boards, they’ll be automatically redirected to your Pinterest page.

4. Infogr.am

This tool helps you easily make infographics. You’ll still need the data, but then you’ll just have to plug it in to the program. This can be great for service-based businesses that are unsure of what their company can post on Pinterest.

5. Pingraphy

This tool lets you schedule your pins! It also lets you view metrics so you can learn about more about your followers/Pinterest users and see when they are most active with your pins so you can schedule them at the best time. (Contrary to other social networks, the best time for Pinterest posts is Saturday morning) Also, please be aware that this site is new and still has a few minor bugs so if you use this you’ll want to make sure your pins really do post.

Want to learn more? Download the Pinterest for Business eBook written by Leslie!

LeslieBLeslie became PR Manager by way of the Social Media Department. Originally from Oregon, she studied Journalism at the University of Missouri. When she’s not writing search engine optimized press releases she enjoys daily trips to Target, eating her way through New York City and writing about herself in third person.

The Facebook Check List

fb business

Did you know that two thirds of all small business owners are using Facebook for their business? If you’re not there, it’s time to get on it! Here are some basic tips and strategies for setting up a successful Social Media campaign on Facebook.

1. Information

  • Page Name – The absolute basics: Pick a name for your page. It can be the name of your business, company, or website.
  • Username/Vanity URL – Claim your page name to have a good looking, easy to recognize Facebook URL, as well as to help people locate your page by typing in the URL. Edit this by going to the Admin Panel -> Edit Page ->Update Info -> Username. Make sure you’re happy with your selection, because it can be difficult to edit that information.
  • Page Classification – Is your page promoting a physical store, website, branded product, celebrity? Make this distinction in the Admin Panel -> Edit Page-> Update Info->Category. If it is a physical location, make sure the address, hours and phone number are all correct.
  • About Section – The About section contains different fields to fill out. Make sure these are all filled, using keywords if possible, because Google will index these pages for SEO. The Short Description box is the paragraph that is visible on your Facebook page, underneath the profile picture. Make it count with a well written description of your page.

2. Design

  • Cover Photo – Your Cover Photo is the large 815×351 image on the top of your Facebook page. This is where you will be making your first impression. With a photo or graphic image, show fans what you’re all about. Include some copy but not too much; a slogan or catchphrase works for this instance. Make sure your cover photo complies with Facebook’s Terms and Conditions, by not including sale or contest information. Update your cover photo seasonally or every so often to keep your page fresh.
  • Profile Picture – This photo is the small 160×160 photo that will show up next to  your post or comments anywhere on Facebook. If you’re a brand or company, a logo is a good idea to use here. If you’re marketing a person, celebrity, author, use the person’s face here. Keeping this picture constant for consistency around Facebook.

3. Communication

  • Content Calendar- Now that your page is ready to go, start posting. Create a clear idea of what content you want to be posting to your fans. Keep it a mix of multimedia, including photos, videos, and articles. Take a poll on anything you want to learn from your fans. Ask your fans questions in order to prompt a response from them. Give commands, for example “Like this post if…” or “Click this link to…”
  • Respond-You took the time to make your page and post interesting and relevant content. Now make sure you respond to your fans! Whether they post on your wall or comment on one of your posts, engage them and have a conversation. Facebook is wonderful for dealing with customer service issues, whether positive feedback or negative complaints.
  • Create exclusive deals- Using Facebook Offers and regular posts, create deals for your Facebook audience only. This will help turn fans into customers and drive traffic.
  • Run a contest- Reward your Facebook fans and get the word out even more by running a contest on a Third Party App. Understand Facebook’s Term and Conditions about running contests. Read Facebook’s guidelines at  http://www.facebook.com/page_guidelines.php.

4. Advertise

  • Page Ads- Create Facebook ads targeting your desired audience to promote your page. This will help you grow your Facebook page, promote certain deals that you’re running and show your posts to a larger audience. Learn more about Facebook ads at http://www.facebook.com/advertising.
  • External Site Ads-Drive traffic to your website with Facebook ads, targeting your desired audience. Keep the ad ‘s message relevant with the landing page, to keep your message consistent to the user.

5. Review

  • Fans- The number of fans is important, but what’s even more important is if your fans are engaging with you. Are they commenting, sharing and liking your content on Facebook? Measure which post types are generating the most feedback. Do your fans always respond when you ask a question, post a funny photo, or an educational video? Learn from your fans and go in that direction.
  • Traffic/Leads- Using a web traffic analytics tool, like Google Analytics, is important to track how many of your Facebook fans are generating conversions, like traffic, sales, or form fills.

Congratulations on setting up your Facebook campaign for success!

mushkiMushki is the director of the social media team at Ajax Union. She can safely say that she is on Facebook 10 hours of every day. That’s a lot of hours. When she isn’t on Facebook, Mushki enjoys cooking, watching Game of Thrones reruns, and making reckless online purchases. She lives in Brooklyn and loves it.