Sometimes it’s hard to understand just what to do with your social media accounts. You might have Facebook and Twitter, but they are either A) just sitting there or B) lacking focus. But there are some major companies that do social media right.
- GrubHub: GrubHub has a great Twitter and Facebook presence, and both are different enough that they get people subscribing to both. Their Twitter account allows for more direct communication with customers and their Facebook has a lot of giveaways. But they also have a really funny, sarcastic tone of voice that fits right in with their 20s-30s audience.
- DSW.com: DSW is also a winner when it comes to giveaways. They do weekly giveaways on their Facebook, offering free shoes for a lucky few from those who like and participate on their page. They also constantly share new shoes coming in to their stores, a good way to get people to return to the actual site or brick and mortar stores.
- Starbucks: With over 25 million Facebook fans and 1.5 million Twitter followers, Starbucks has used social media to better its company. How? It’s let customer submit ideas for the company, as well as connecting together a community of volunteers with non-profit organizations. They do a lot outside of just promoting their coffee, which is what makes them so successful.
So with these few companies in mind, maybe you can think about what focus and way you can brand your social media accounts and reach out to your specific audience. Get some inspiration and roll with it!