20 Jul 2016
AU-Podcast-Blog-Ep5 (1)

Episode 5 of our monthly marketing podcast dives deep into the existential realm of social media. We talk about the questions no one is asking, the taboos, the news, and the evolution of the anomaly that is social media. Tune in and make sure you bookmark our blog for more…

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20 Apr 2016
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Social media contributes to the growth of businesses and brands in very different ways, neither of them are more important than the other. However, the type of blend you utilize depends on what your goals are, but before you can establish your goals, it helps to understand the different…

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30 Mar 2016
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LinkedIn is the world’s largest professional networking website. With 200 million members and counting, the opportunities to reach your target market are endless. The world’s most innovative and leading companies like Dell and IBM have turned to LinkedIn to scale back their marketing expenses and reap in higher conversion…

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07 Mar 2016
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When it comes to managing a social presence for your business, It’s inevitable to have profiles on multiple social networks. There’s your Facebook page, Instagram and Twitter feeds, Google+ and Linkedin groups, the list goes on. Every platform demands an incredible amount of your time; whether it’s creating content,…

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16 Feb 2016
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A field of change: contemporary marketing. The marketing landscape is a perpetually changing scene, the only constant in this industry is that it will inevitably change. What once was an in-print advertorial is now a lifestyle blogger with 300k Facebook followers capable of mass promoting a brand by posting…

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24 Aug 2015
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Looking to generate leads for your company? Try out the following methods using social media. Run A Facebook Giveaway Everyone loves a freebie–including your potential customers. Offering goods or services as a prize on social media is a great way to generate leads, motivate your audience to engage on…

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17 Aug 2015
au-site-blogfeature-3-11sociallies

Social media can feel like the Wild West. Trolls can pop up and derail the day with unshakable complaints, your business’s narrative can get hijacked by unexpected events, and somehow everyone is trying to get paid for helping you “spread your message.” Getting a handle on your social media…

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04 Dec 2014
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No product or service is ubiquitous; consumers are unique and not all are going to coincide with what your company is offering. With that in mind, it’s important to stress your company’s individuality and seek out the “right” type of client or customer.You know they’re out there, but how…

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