Top Twitter Trends of 2012

Posted on April 11, 2013 by HeinreichS

Twitter is one of the most used social media outlets in the world and everyone from the average Joe and Jane to famous celebrities and businesses use it. In 140 characters an individual or business can share thoughts, opinions, even advertisements. Part of using Twitter means learning how to use hashtags (#) to create a common subject of discussion within the so-called Twitterverse. This created trends that many people latched onto and thus became popular. Here are a few trends that became popular in 2012.

The Olympics: a game the entire world gets involved in, it does not come as a surprise London’s 2012 Summer Olympics trended the highest last year.
2012 Presidential Election: from each candidate’s tour across the country all the way up to election night, millions of people tweeted about this very contested election, reaching hundreds of thousands of Tweets in a single minute.
The Super Bowl: we Americans love our football and the Super Bowl is the culmination of our love of the sport. Super Bowl XLVI saw the New York Giants duke it out against the New England Patriots, with many fans speaking for one team and against another on Twitter.
Hurricane Sandy: Super Storm Sandy hit the East Coast – especially the Tri-State Area – very hard and was a topic of much conversation before, during, and after the event. Topics ranged from emergency broadcasts, making preparations, well wishes, and simple forms of communication with the rest of the world.

I Need Retweet Rehab

Posted on March 12, 2013 by TimD

Hello, my name is Tim and I am addicted to Retweets. That, felt good to say. Continue reading →

Halloween and the Economy

Posted on October 31, 2012 by Ajax Union

After you are rendered dizzy by the figures in this infographic, twit pic your costumes to us @AjaxUnion! You might be featured in an up-coming blog post!

Follow #Frankenstorm

Posted on October 29, 2012 by Ajax Union

For the best Twitter coverage…

@NHC_Atlantic - National Hurricane Center, providing facts and tips
@WSJweather - Wall Street Journal, with a focus on New York weather
@breakingstorm - Constant national weather updates
@capitalweather - Washington Post, with a focus on DC weather
@weatherchannel - National weather updates
@RedCross - Focus on natural disaster preparation
@ASPCA - Offering tips about pet preparation
@NASA - Showing satellite pictures from the storm
@HuffPostGreen - For the latest storm updates from HuffPost
@fema - The official Federal Emergency Management Agency
@twc_hurricane - More information from The Weather Channel
@alroker - Al Roker, meteorologist of NBC’s Today Show
@cnnbrk - Breaking news from CNN, including storm updates
@wunderground - Following weather from around the world

Tweet About #Love

Posted on October 12, 2012 by Ajax Union

A new video posted to Mashable reveals tons about Twitter users’ behavior, which is good news for any business using Twitter as part of their marketing scheme.

Data from 27 million active Twitter users was analyzed by Beevolve and put into an ENORMOUS EXHAUSTIVE report called “An Exhaustive Study of Twitter Users Around the World.” This report explores users’ demographics, follower stats, gender preferences, most-used keywords and device preferences. The most commonly used keyword on Twitter? #LOVE.

Find out more HERE. Or better yet, read the report, linked to above.

Marketing Music Online

Posted on September 16, 2012 by Ajax Union

If you get bored of Pandora and Spotify, there’s a new music listening website on the scene, and it’s markedly more social. Serendip is social media and music united. It’s a website that curates your playlist based on what users are talking about via Twitter, Vimeo, SoundCloud and other websites related to music listening. After compiling data from nearly 114 million music-related comments from roughly two million unique users, Serendip had a lot to say about the music-listening habits of people worldwide. This infographic tells all, and is great news for those in the music marketing business.

What Language Do Birds Speak?

Posted on August 23, 2012 by Ajax Union

Birds tweet of course! But the question remains, what language do most tweets come in?

It’s no surprise that English is the most tweeted language, as roughly one third of the world’s population speaks English, and Twitter boasts American origins. However, it’s curious that Chinese doesn’t even make the top ten list, as Chinese is the most spoken language in the world. Worldwide, over one billion people speak Chinese while 510 million people speak English. These numbers reflect that Japan’s interest in Twitter must be unparalleled by countries who outweigh them in sheer number of speakers. Check out this infographic by Carolann Belk to see what other languages rank.

One Million Tweets in 16 Days

Posted on August 16, 2012 by Ajax Union

Now that the Olympic dust has settled in London, here’s a chance to go back and see what you missed, but it might take a long time. This year, Twitter was a top player in the Olympic Games. Proof of that lies in the ten athletes who were tweeted about over one million times… EACH! Here are the top ten Twitter stars. Even if they didn’t win medals in London (which they did!) they certainly broke some social media world records. Be sure to take note of number seven, Kobe Bryant, who lacks a twitter handle but is referred to by fans using a hashtag.

1.Usain Bolt (@UsainBolt)

2. Michael Phelps (@MichaelPhelps)

3. Tom Daley (@TomDaley1994)

4. Ryan Lochte (@ryanlochte)

5. Gabby Douglas (@gabrielledoug)

6. Andy Murray (@andy_murray)

7. Kobe Bryant (#GetKobeOnTwitter)

8. Yohan Blake (@YohanBlake)

9. Lee Chong Wei (@Lee_C_Wei)

10. LeBron James (@KingJames)

Even Obama was tweeting about the Games!

Who’s Winning at Twitter?

Posted on August 6, 2012 by Ajax Union

The first chart below illustrates which countries have the most Twitter accounts. The United States takes the lead with roughly one Twitter account per every three people living in the country. However, “most Twitter accounts” doesn’t necessarily mean “most actively tweeting nation.”

The second graph reveals that while the US has the most Twitter accounts, the Netherlands has more people tweeting. In 2011, over 30% of all accounts tweeting from the Netherlands posted at least one message to Twitter between Sept. 1 and Nov. 30. In the US, many accounts get created, and then go stagnant. Why do you think this is the case? Tweet at us @AjaxUnion.

Thanks Semiocast for these charts.

How to be Tweetable on Twitter

Posted on May 13, 2012 by Ajax Union

1. Quality Over Quantity — Mashable writes in a recent article that quality tweets trump the quantity of your tweets any day of the week. “Remember, if you are just pushing for sales, you’re limiting your exposure and hurting your brand. If you are posting something valuable and interesting, it will get retweeted and reach a wider audience.”

2. Tell Followers Who You Are — Twitter is all about socializing, communicating and connecting. Don’t be a nameless mystery person on Twitter. Own up to who are you are talk openly. Don’t hide behind that corporate wall!

3. Loose the Automated Reply Function — Your followers want a real person, not a robot. See reason number two’s explanation.

4. Offer Value — Give advice and tips, anything that is worthwhile to your followers. This will result in retweets and ultimately more followers, which is great for SEO.

No smart phone? Slow smart phone? No problem.

Posted on May 9, 2012 by Ajax Union

Now, even if you don’t have a smart phone, you can tweet the night (and day) away. Twitter recently launched a new mobile site that gifts non-smart phone users a friendlier user experience. Out-dated browsers and slow load times? No problem. Read about it at engadget here.

How to Structure a Social Media Campaign- WEBINAR- Recap

Posted on April 24, 2012 by Ajax Union

Thank you for joining our “How to Structure a Social Media Campaign” Webinar! A big THANKS to Sarah Mogin for teaching us how to successfully structure a social media campaign for our businesses. Now, let’s get out there and make some realistic goals and measure our success with all the free tools Sarah told us about!

For a list of upcoming webinars:
http://www.ajaxunion.com/webinar/

Twitter Webinar Recap

Posted on April 11, 2012 by Ajax Union

Thank you Sarah! Our Tweeting mastermind just gave us a wonderful presentation on Twitter for Business! All who attended learned how to make Twitter their own personal marketing birdie.

A big congratulations to the winner of our free Twitter background design!

Stay tuned for more webinars and more chances to win prizes:

http://www.ajaxunion.com/webinar/

Super Bowl Commercials: Twitter Users #NotBuyingIt

Posted on February 6, 2012 by Ajax Union

Did the masterminds behind the Super Bowl commercials miss the mark this year in terms of their target audience? Statistics from Miss Representation claim that approximately fifty percent of Super Bowl viewers are women. The organization also suggests that those women are the viewers more likely to pay attention to commercials, and more likely to respond to product advertisement.

MotherJones.com, while reporting on the Twitter hashtag “NotBuyingIt,” says, “Super Bowl ads do an especially good job of missing the point by acting as though dudes are the only ones watching.”

The #NotBuyingIt tag is aimed to express the sentiment that women don’t buy into the sexism inherent in many of yesterday’s commercials.

While many of the commercials may have been aimed at a male audience, I don’t know if this is any more sexist than the assumption that the women watching the Super Bowl watch for the commercials, not the atheleticism, while for men it’s vica versa.

Either way, this is yet another example of the effectiveness of social media to quickly communicate a message to the masses.

What do you think? Tweet @AjaxUnion.

#NotBuyingIt

Superbowl XLVI & Social Media

Posted on February 3, 2012 by Ajax Union

This year, the Giants social media is impressive and inspiring. Along with tried-and-true social media efforts, the Giants have some creative tricks that have fallen our of their sleeves.

They installed a button on their website that lets fans follow over a dozen players on Twitter with one click
To unleash daily behind-the-scenes footage of the team, 10,000 new fans have to “Like” the team’s Facebook page each day
Yesterday’s “Social Media Night” consisted of a number of players participating in a live webcast from the team hotel, communicating with fans on Twitter and Facebook.
Some players have hosted Google+ Hangouts in which five fans are selected to join their Google+ Circles.

With the Superbowl just two days away, we have tons of social media activity to look forward to on game day.