Twitter is one of the most used social media outlets in the world and everyone from the average Joe and Jane to famous celebrities and businesses use it. In 140 characters an individual or business can share thoughts, opinions, even advertisements. Part of using Twitter means learning how to use hashtags (#) to create a common subject of discussion within the so-called Twitterverse. This created trends that many people latched onto and thus became popular. Here are a few trends that became popular in 2012.
The Olympics: a game the entire world gets involved in, it does not come as a surprise London’s 2012 Summer Olympics trended the highest last year.
2012 Presidential Election: from each candidate’s tour across the country all the way up to election night, millions of people tweeted about this very contested election, reaching hundreds of thousands of Tweets in a single minute.
The Super Bowl: we Americans love our football and the Super Bowl is the culmination of our love of the sport. Super Bowl XLVI saw the New York Giants duke it out against the New England Patriots, with many fans speaking for one team and against another on Twitter.
Hurricane Sandy: Super Storm Sandy hit the East Coast – especially the Tri-State Area – very hard and was a topic of much conversation before, during, and after the event. Topics ranged from emergency broadcasts, making preparations, well wishes, and simple forms of communication with the rest of the world.
The election this past Tuesday night garnished a record 20+ million tweets in one single night, effectively making it the most tweeted government ever in the social networking site’s history. This just goes to show that social networking truly is becoming a valid news source, and a reputable way to communicate about important historical events. Tell us, are any of your tweets part of the 20 million that attributed to Tuesday night’s record?
@NHC_Atlantic - National Hurricane Center, providing facts and tips @WSJweather - Wall Street Journal, with a focus on New York weather @breakingstorm - Constant national weather updates @capitalweather - Washington Post, with a focus on DC weather @weatherchannel - National weather updates @RedCross - Focus on natural disaster preparation @ASPCA - Offering tips about pet preparation @NASA - Showing satellite pictures from the storm @HuffPostGreen - For the latest storm updates from HuffPost @fema - The official Federal Emergency Management Agency @twc_hurricane - More information from The Weather Channel @alroker - Al Roker, meteorologist of NBC’s Today Show @cnnbrk - Breaking news from CNN, including storm updates @wunderground - Following weather from around the world
A new video posted to Mashable reveals tons about Twitter users’ behavior, which is good news for any business using Twitter as part of their marketing scheme.
Data from 27 million active Twitter users was analyzed by Beevolve and put into an ENORMOUS EXHAUSTIVE report called “An Exhaustive Study of Twitter Users Around the World.” This report explores users’ demographics, follower stats, gender preferences, most-used keywords and device preferences. The most commonly used keyword on Twitter? #LOVE.
Find out more HERE. Or better yet, read the report, linked to above.
If you get bored of Pandora and Spotify, there’s a new music listening website on the scene, and it’s markedly more social. Serendip is social media and music united. It’s a website that curates your playlist based on what users are talking about via Twitter, Vimeo, SoundCloud and other websites related to music listening. After compiling data from nearly 114 million music-related comments from roughly two million unique users, Serendip had a lot to say about the music-listening habits of people worldwide. This infographic tells all, and is great news for those in the music marketing business.
Birds tweet of course! But the question remains, what language do most tweets come in?
It’s no surprise that English is the most tweeted language, as roughly one third of the world’s population speaks English, and Twitter boasts American origins. However, it’s curious that Chinese doesn’t even make the top ten list, as Chinese is the most spoken language in the world. Worldwide, over one billion people speak Chinese while 510 million people speak English. These numbers reflect that Japan’s interest in Twitter must be unparalleled by countries who outweigh them in sheer number of speakers. Check out this infographic by Carolann Belk to see what other languages rank.
Now that the Olympic dust has settled in London, here’s a chance to go back and see what you missed, but it might take a long time. This year, Twitter was a top player in the Olympic Games. Proof of that lies in the ten athletes who were tweeted about over one million times… EACH! Here are the top ten Twitter stars. Even if they didn’t win medals in London (which they did!) they certainly broke some social media world records. Be sure to take note of number seven, Kobe Bryant, who lacks a twitter handle but is referred to by fans using a hashtag.
The first chart below illustrates which countries have the most Twitter accounts. The United States takes the lead with roughly one Twitter account per every three people living in the country. However, “most Twitter accounts” doesn’t necessarily mean “most actively tweeting nation.”
The second graph reveals that while the US has the most Twitter accounts, the Netherlands has more people tweeting. In 2011, over 30% of all accounts tweeting from the Netherlands posted at least one message to Twitter between Sept. 1 and Nov. 30. In the US, many accounts get created, and then go stagnant. Why do you think this is the case? Tweet at us @AjaxUnion.
1. Quality Over Quantity — Mashable writes in a recent article that quality tweets trump the quantity of your tweets any day of the week. “Remember, if you are just pushing for sales, you’re limiting your exposure and hurting your brand. If you are posting something valuable and interesting, it will get retweeted and reach a wider audience.”
2. Tell Followers Who You Are — Twitter is all about socializing, communicating and connecting. Don’t be a nameless mystery person on Twitter. Own up to who are you are talk openly. Don’t hide behind that corporate wall!
3. Loose the Automated Reply Function — Your followers want a real person, not a robot. See reason number two’s explanation.
4. Offer Value — Give advice and tips, anything that is worthwhile to your followers. This will result in retweets and ultimately more followers, which is great for SEO.
Now, even if you don’t have a smart phone, you can tweet the night (and day) away. Twitter recently launched a new mobile site that gifts non-smart phone users a friendlier user experience. Out-dated browsers and slow load times? No problem. Read about it at engadget here.
Thank you for joining our “How to Structure a Social Media Campaign” Webinar! A big THANKS to Sarah Mogin for teaching us how to successfully structure a social media campaign for our businesses. Now, let’s get out there and make some realistic goals and measure our success with all the free tools Sarah told us about!
Did the masterminds behind the Super Bowl commercials miss the mark this year in terms of their target audience? Statistics from Miss Representation claim that approximately fifty percent of Super Bowl viewers are women. The organization also suggests that those women are the viewers more likely to pay attention to commercials, and more likely to respond to product advertisement.
MotherJones.com, while reporting on the Twitter hashtag “NotBuyingIt,” says, “Super Bowl ads do an especially good job of missing the point by acting as though dudes are the only ones watching.”
The #NotBuyingIt tag is aimed to express the sentiment that women don’t buy into the sexism inherent in many of yesterday’s commercials.
While many of the commercials may have been aimed at a male audience, I don’t know if this is any more sexist than the assumption that the women watching the Super Bowl watch for the commercials, not the atheleticism, while for men it’s vica versa.
Either way, this is yet another example of the effectiveness of social media to quickly communicate a message to the masses.
The New York Times put it best when describing the Shorty Awards as such: “Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the… Shorty Awards.”
That’s right! If you haven’t heard, bird’s the word. The Twitter bird, that is.
The Shorty Awards celebrate the best contributors of social media, be it Twitter, Facebook, Tumblr, YouTube, Foursquare, and the like. Winners of this soon-to-be prestigious award give short web content all they’ve got, and in real-time.
Vote for Ajax Union, your favorite web marketing company. We are your marketing ninjas always and forever, and we dusted off the mantle for our very own Shorty Award .
Just the other day, I was working on a shared text document in Google Docs, and I decided to write my co-worker a note right in the document. This got me thinking about all the ways we communicate in this day and age. There’s email, phone calls, texts, FB chat, G chat, Skyping, Face Time and Twitter, just to name a few. The list is expansive!
In the New Year, what are you doing to make sure you utilize all modes of communication for business development? I’m making a schedule.