YouTube is getting a makeover, and this video shows you how to get a sneak peak at the new look!
Category Archives: Youtube
From Video to Virus
As time passes in our contemporary era, online memes and videos get increasingly infectious. Viral videos go from nationally viral to internationally viral, from viral over the course of a few months to viral in the course of a few days. Cultural analysts would probably credit this to globalism, the phenomenon of an increasingly small and global world due to advancements in technology, which allows for the quick and easy spread of information. This article from YouTube Trends compares and contrasts the popularity of “Call Me Maybe” and “Gangnam Style,” two recent internet hits.
The White House vs. You Tube
You have probably already heard the news about the ‘Innocence of Muslims’ trailer video posted to YouTube that spurred protest across the Mideast last week. But did you know that the White House asked YouTube to take the video down, and they refused? What are your thoughts about the decision? Tweet at us @ajaxunion.
YouTube and the Elections
In April, 2011 Mitt Romney officially entered the 2012 presidential race, and since then, YouTube has seen an influx of politically-minded videos. Since last April, over half a million videos referring to Obama or Romney have made their way to YouTube. These videos have been collectively watched two billion times!
The video that takes the cake is baracksdubs’ “Barack Obama Singing Call Me Maybe,” with a grand total of over 24 million views.
Check it out below!
Sooner of Later, Google Plus
For anyone still on the fence about Google +, the best answer to the question, “Why use it?” is WHY NOT?
Especially if you are business owner, the additional link building and social media exposure that Google + will earn you is a no-brainer. Plus, Google’s social media platform is more like real life, as this cute animated video reveals.
YouTube Analytics
YouTube analytics provides you with the insight to help you grow your channel and maximize revenue. Watch this informative video for the knowledge you need to get started.
- Earnings Reports – Find out estimated earnings and total views, plus which ads generate the most
- Traffic Source Reports — Find out where online traffic is coming from
- Audience Engagement Reports — Find out what videos people are watching, and how much of them they watch
- Filters — Sort data by geographic location and date
Grow YouTube Audience
Watch this video to get tips and recommendations to help you grow your YouTube audience using social media, straight from the horses mouth (that’s YouTube’s mouth)!
- Track engagement
- Create a blog roll
- Practice social outreach
Brand Your YouTube Channel
One hour of video is uploaded to YouTube every second. It’s a dog-eat-dog world out there, and you’ll want to do whatever you can to make your video content stand out in the crowd. One way to make your mark is to customize your YouTube channel. YouTube offers several options for making your YouTube page reflect your brand’s aesthetic. Incorporate your company logo and brand colors so that users are aware that they are presented with content that comes from your company. Branding across multiple platforms is important to online success.
You’ll see HERE that Target uses the familiar bull’s eye in red and white to promote the brand at their YouTube channel. They are truly broadcasting themselves.
Jennifer Aniston: Viral Tips
Early today, we blogged about what it means to “go viral,” why someone would want to achieve that status, and how hard it is to hammer the viral nail on its head. The fact of the matter is, you never know if something is going to gain fast, vast Internet popularity, and you never know why. The best advice is, indeed, to strive to be awesome. If you are lucky, your attempts at awesome will make you famous enough!
In a funny twist on what it means to go viral, SmartWater’s campaign featuring Jennifer Anison tried hard to go viral and — as an exception to the rule — succeeded.
Why Video Works: A Case Study
ModCloth YouTube Case Study
ModCloth, a web-based vintage-inspired clothing store utilizes YouTube as an integral part of their marketing scheme. By inspiring fans with DIY tutorials, sneak peaks into the company’s operations and fashion tips of the trade, ModCloth promotes and grows its brand online. Because shoppers cannot physically go to a brick-and-mortar location, plentiful online activity complete with a strong video marketing presence makes up for what shoppers can’t experience in-store. Watch the video to see what video can do for you.
Top Ten Most-Visited Websites
Can you list the top five most visited websites in the world? What about the top ten?
1
Google
google.com hosts the world’s most popular search engine experience providing users the information they want, including webpages, images and videos.
2
Facebook
facebook.com is THE social networking site. It connects people, allows for communication with friends, shares media and more.
3
YouTube
youtube.com is the premier video sharing site where professionals and amateurs alike can share their videos with the world.
4
Yahoo!
yahoo.com is a search engine just like google.com, also providing email and other services.
5
Baidu.com
baidu.com is the top Chinese language search engine.
6
Wikipedia
wikipedia.org is a free online encyclopedia built through user collaboration.
7
Windows Live
live.com is a search engine from Microsoft.
8
Twitter
twitter.com is a social networking site that features Facebook’s concept of short status updates.
9
QQ.COM
qq.com is China’s most popular Internet service portal.
10
Amazon.com
amazon.com was originally an online bookstore, but now you can find anything you might need.
And one more for good luck:
11
Blogspot.com
blogspot.com is a popular blogging platform.
Vevo — Another YouTube or Not?
Last time you were trying to find the newest “Call Me Maybe” mash-up, you probably noticed that some search engine results promote a music video streaming platform called Vevo. At first glance, Vevo looks like another YouTube. However, while YouTube allows any and all types of video content, Vevo is more selective which results in higher-quality videos. Furthermore, Vevo focuses on music videos and related content.
By partnering with big record companies, independent artists and other premium content owners, Vevo offers a variety of music-related web content including:
- music videos
- original series
- behind-the-scenes footage
- live performances
- interviews with artists.
Vevo also offers some neat features such as:
- iTunes Sync
- Profile Page
- Embed-able Vevo Player
- Playlists
- Mobile apps
Check out http://www.vevo.com/ to get the full scoop on this little-explored, soon-to-explode, music sharing platform.
Top Videos This Month
Justin Bieber is back again with a music video for his hit song “Boyfriend.” Did you know the video for his song “Baby” is the most watched YouTube video OF ALL TIME?
Then, coming in at number two this month: Rihanna’s “Where Have You Been”
Third place: Something a little less professional. Click here.
Rihanna’s video is number two this month.
5 Tips for YouTube Video Beginners
- Take the Time – While you may not be trying to create the next award-winning short film, a little planning and several takes go a long way toward making your video watchable. There’s no need to hire a professional, and even video-phone quality does the trick, but nobody wants to watch a shaky video with distorted sound. If your video is planned, take the time to set up and practice.
- Capture Moments – Although it pays to plan and practice, keep in mind that some of the funniest and most popular videos are spontaneous and off-the-cuff. Who knows when your co-worker is going to belt out a reggae rendition of “Like a Prayer” using an ice cream cone as a microphone? Get in the mindset that something video-worthy could happen at any moment.
- Keep it Snappy – You hear it time and time again: People have short attention spans. So make your video accordingly timed. Keep it between 30 seconds and two minutes or else you might lose viewers due to length.
- Keep it Catchy – Your video description is like your newspaper heading. You’ll need to capture people’s attention with a title that makes them want to watch the video. Make it funny and interesting, but keep it accurate.
- Share Everywhere – You can jump start your video’s popularity by publicizing it through social media. Get on every social media site you can think of, and push your video. Twitter, Facebook, Pinterest and YouTube itself are great starts.
YouTube Buzz: Where’s the Bee?
Since its infant days as a source of slapstick humor and music videos, YouTube has matured into a mammoth tool for all modes of entertainment, sharing and marketing. From “How To” videos and unconventional commercials to video blogs and YouTube celebrities, the site’s capacity for marketing has grown along with its social media qualities.
How can small businesses capitalize on the phenomenon of YouTube? The answer is simple, but it’s easier said than done.
On YouTube, popularity is the key to success. That success is measured in the number of views a video has and is termed “going viral.” Going viral on YouTube means that a video grows popular by way of Internet sharing, typically through social media. Once a video goes viral, you’ll be hard pressed to find a web surfer who has not seen it. With enough user views, big time TV stations pick up videos and teenagers can become celebrities over night. Going viral is tricky, and there’s no sure fire way to do it. As a rule, these videos are comedic in content and fairly short. Examples of viral videos include the “Denver Official Guilty Dog” video, as well as Kristen Bell’s “Sloth Meltdown.” Justin Bieber, who found international fame via YouTube celebrity status, holds the spot for most viewed video of all time with his music video for the song “Baby.” Check out the YouTube charts (http://www.youtube.com/charts/videos_views?t=a) for more video data.
Small business can make the most of YouTube and social media sharing by creating videos that entertain viewers while bringing attention to the business or company. And even if the video doesn’t go viral, a YouTube presence is great for SEO. Check out tomorrow’s blog post for tips on making a kick-butt video.
This Week in Marketing!
Just stumbled across a YouTube channel of interest to all you marketers out there. This Week in Marketing covers marketing news, trends and strategies through interviews with marketing gurus from around the industry.
Check out this video about one of the catchiest marketing jingles, Free Credit Report’s tune!
This week David Muhlenfeld, Copyright of the famous “Free Credit Report.com” commercials tells us how he reinvented the Jingle and changed the world of Marketing as we know it. Dan Granger and Scott MacDonell take your questions, and break down your favorite commercials in “Does it Sell?”
It’s Halftime in America
How much money did this two-minute, halftime commercial spot cost? Well, at 3.5 million bucks per 30 seconds… our math says 14 million.
Super Bowl XLVI Halftime Commercial with Clint Eastwood, all about Detroit, filmed in Louisiana.
And now the video gets all the more play thanks to Youtube.
Last Year’s Commercials
It’s the morning of Superbowl Sunday! Let’s review last year’s commercials in preparation for Halftime 2012! The commercials are the best part, right?
Youtube is the number two search engine in the world (I wonder who is number one), and online video is a great way to promote your business. So if you didn’t manage to get a 30-second spot during today’s game, consider some YouTube marketing!
Why Social Media Isn’t a Waste of Time
Are you wasting countless hours on Facebook, or just spending countless hours on Facebook? The following infographic argues for the latter. What do you think?
What do Americans use social media to do?
How do we use social media?
Do you think uploading over 250 million photos every day is a productive use of time?
Football Ft. Ferris
YouTube and Video Marketing Make for a WINNING Marketing Strategy
What’s the product?
Nope, Football is not the name of a young and hip musical artist. And no, Ferris is not the featured songstress accompanying Football. We are talking Bueller and the Super Bowl. This is some hype-marketing to say the least! Can’t wait for Sunday.
