Then, coming in at number two this month: Rihanna’s “Where Have You Been”

Third place: Something a little less professional. Click here.

Rihanna’s video is number two this month.

Facebook’s IPO is getting higher and higher, and many Americans don’t think the mega-company is worth its going rate these days. Wall Street, on the other hand, thinks Facebook’s value is on par with its steep IPO. Whatever the case, the stock market is counting on Facebook’s success. Check out the article here.

How long have you been in business?
Do you do everything in-house?
Do you outsource any work overseas?
Can I call you for advice?
Do you have references I can contact?
Are you Google-Certified?
What training do you give your employees?

Unity — Do all of the elements of your design come together smoothly, or do they feel disjointed? You can achieve unity through thematic color, shape, line and texture.

Point, Line & Plane — PLP refers to how you will utilize “line.”

Balance — Balance refers to the weight of different areas of your design. If one side is occupied with black scribble, while the opposite side is pristine, you have achieve asymmetrical balance. One side carries more. Other types of balance include symmetrical, radial and overall.

Hierarchy — What do you want your viewer to look at first? And second? Manipulating design elements help you determine your viewer’s experience.

Scale – How does the size of elements in your design lend to its over all effect? Use scale to play up or play down certain elements.

Dominance — Dominance can be a useful tool, if done right. Do you want one part of your design to stand out against the rest? You can use color, shape, line and scale to highlight an important element making it dominant.

Similarity & Contrast — Too much similarity can be dull, too little can be jarring. Find a balance.

Movement — Have you achieved a general directional flow?

Rhythm — Are there repeated patterns in your design that add unity?

The Elements of Design

Line ————

Thick or thin? Curved or straight? Dotted or solid or double?

Color ||||||

Black and white? Red and black? Clean and simple or wild and bright?

Shape  o D ^ x

Will you link buttons be circles, squares or simply hyperlinked text?

Texture `;`;`;`;`;`;`;

How about a hi-res photo of denim as your background?

Space \ /

Minimalist or crowded? Something in between, perhaps.

Form (  )

Well, unless your website is 3D form is less relevant, but you may include images of 3D objects.

Tune in tomorrow for Part 2: The Principles of Design

2. Tell Followers Who You Are — Twitter is all about socializing, communicating and connecting. Don’t be a nameless mystery person on Twitter. Own up to who are you are talk openly. Don’t hide behind that corporate wall!

3. Loose the Automated Reply Function — Your followers want a real person, not a robot. See reason number two’s explanation.

4. Offer Value — Give advice and tips, anything that is worthwhile to your followers. This will result in retweets and ultimately more followers, which is great for SEO.

Here are the much requested slides.

We hope you enjoy these slides.