Search Engine Marketing Statistics

95% of organic search engine traffic comes from the first page of results.
(Search Insider, 2010)

86% of the Fortune 100 in the U.S. use either Twitter, Facebook, Youtube, or an RSS feed.
(Flowtown, 2010)

Google Analytics provides over 85 statistical reports for every website it tracks.
(Smashing Magazine, 2009)

Google Caffeine, launched June 2010, delivers search engine results that are 50% fresher than the old indexing method.
(The Office Google Blog, 2010)

Facebook has over 500 million active users, half of which log in to the site each day.
(Facebook, 2010)

The top four sites on the internet are: Google, Facebook, YouTube, and Yahoo!
(Alexa, 2010)

Out of all the users on the internet…

• 20% use Twitter or a similar live-update service.
• 49% of surfers use search engines every day.
• Almost 20% use RSS feeds to view content.
• 70% trust recommendations they read online.
• 71% of surfers shop online.

(Pew Internet, 2009; Search Engine Watch, 2008; ActiveRefresh, 2010; Econsultancy, 2009; Fifth Gear, 2010)