Email Marketing Management Resources
OnPage SEO? PPC Management? We understand a lot of these new terms can get confusing. But have no fear! Let this page be your guide to email marketing management and all of the benefits this online marketing service can provide.
Email Marketing Management Mistakes to Avoid
Sometimes knowing what not to do is just as important as knowing what you should be doing. Learn more about email marketing management with this list of 10 common mistakes to avoid.
3 Rules of Full Service Email Marketing
Get your notepad ready! These three basic rules should help you get a better idea of what an effective full service email marketing campaign really entails.
Making Money with Email Online Marketing
Watch this vid for some tips on increasing your list of email subscribers for better business marketing. (Plus: The story of an internet marketer “hit by an aircraft.”)
Email Email Management Vocabulary
Auto Responder: A set of time-delayed messages programmed to be automatically emailed under pre-designed circumstances (e.g., out of office replies and welcome emails).
Authentication: Confirming the validity of an email address and its corresponding identity.
Bounces: The number of times an email is returned because a recipient’s address is either not working or nonexistent.
Bounce Rate: The number of emails that have been bounced divided by the total number of emails that have been sent.
CAN-SPAM Act of 2003: A Federal law regulating commercial online marketing, also known as the Controlling the Assault of Non-Solicited Pornography and Marketing Act. For more information, visit the CAN-SPAM Compliance Guide.
CTR: Short for Click Through Rate, the CTR is a calculation created by dividing the number of unique clicks by the amount of emails sent out.
Domain Keys: This is an email authentication system used to confirm an email sender’s DNS domain, as well as the integrity of the message sent.
Dynamic Content: Data in an email message that adjusts and shifts according to each individual recipient, based on predetermined settings.
ECOA: The Email Change of Address service assists those who have changed their email address or added a new one.
Email Frequency: How often emails are sent (weekly, biweekly, etc.).
HTML-based Email: An email that contains HTML, as opposed to a message composed of plain text only.
Multi-Part Email MIME: This describes an email message that contains different versions, such as plain text as well as HTML.
Permission-based Email Marketing Management: A list of email receivers who have personally subscribed for an email newsletter.
Seed Emails: Any number of addresses that are added to a list for the sole purpose of evaluating the service of the sender.
Full Service Email Marketing Articles:
- “25 Things Email Marketers Don’t Seem to Know — But Should” by Email Insider
- “Break the Monotony of Boxy Email” by Yesmail
- “Email Marketing: Early Planning Means Happy Holidays” by The eMail Guide
- “Email Marketing: Necessary Precautions” by Oxfammekong Articles
- “Email Marketing Tips For A Successful Network Marketing Campaign” by Content Caboodle
- “Incorporating Video into Email Marketing Campaigns” by Email Marketing News and Tips
- “Integrating Twitter to Your Email Strategy” by ExactTarget
- “It Wasn’t the Subject Line: Dozens of Other Factors Impacting your Results” by Email Marketing Reports
- “Report: Brands Still Blasting Email, Ignoring Customers” by BizReport
- “Why Your Copy Isn’t Converting” by Copyblogger