Email Marketing Management Statistics

58% of consumers start each day by checking their email.
(EmailStatCenter.com, 2010)

Online marketing emails have increased 16% over the past year.
(Econsultancy, 2010)

57% of web surfers said they are more likely to purchase an item in a store if they receive a marketing email about it.
(e-Dialog, 2010)

94% of daily email users are subscribed to one or more marketing emails.
(ExactTarget, 2010)

Users spend 26% of their email time interacting with permission-based messages.
(Merkle Interactive Services, 2009)

52% of vendors use email marketing currently use personalization, as opposed to 38% in 2009.
(Econsultancy, 2010)

88% of women claim promotions convinced them to subscribe to email marketing messages. For men, the figure was a still-dominant 70%.
(ExactTarget, 2010)