Search Engine Advertising Statistics

PPC management accounts for 46.3% of all online advertising, with an expected $29.8 billion market by the end of 2010.
(Marketing Pilgrim, 2010)

Google AdWords Management ads are short and sweet, featuring:

• 1 title line — 25 characters or fewer
• 2 lines of description — 35 characters or fewer
• 1 display URL — 35 characters or fewer

(SEOBook, 2010)

PPC management bids include a max CPC (cost per click), but your actual CPC is determined by the following formula:

CPC = (Competitor’s Ad Rank ÷ Your Quality Score) + $0.01

The result? You often wind up spending less money than you planned.
(Google AdWords 2010)

Google controls nearly 66 percent of web searches, while Yahoo! and Bing serve a combined 28 percent.
(PCWorld, 2010)

Search engine advertising clicks on Google AdWords Management rose by 15% in the last year.
(Internet Retailer, 2010)