Facebook has recently gone public with their plan to make bring the ever popular hashtag to their platform. Already, the process has started for those using desktop and notebook tablets. The question on everyone’s mind is whether this will be beneficial to our marketing strategies and campaigns. In reality, only time will tell. Marketers will have to spend a few months utilizing the Facebook hashtag and monitoring the progress of their campaigns before a definitive will make itself known.
For those of you who have somehow remained completely unaware, a hashtag turns topics and phrases into clickable links. These links will be posted on your Facebook page (on your timeline) and will give people an easy way to find the topics they are already interested in. When it comes to hashtag use, we would like to offer up a few tips.
Hashtag Tips For Facebook:
- Start using the feature immediately. People have already begun and as internet marketers, our job is to stay on top of the latest trends. Falling behind is disastrous for us. Roll them out!
- The hashtag feature does not yet work on mobile phones. Use them anyway when posting from a smartphone. It will show up for those using desktops or tablets.
- Find new customers, followers or friends by searching popular hashtags. Use these to direct your Facebook targeting. This might be the most valuable aspect of this roll out.
Good luck! And happy hashtagging!