With the uprising importance of the digital world and the relevance of social media in the online marketing industry, Facebook has been an obvious game changer. Initially deemed as a social network used for finding friends, posting pictures and creating up-to-the-minute status updates among other things, Facebook has evolved into so much more, especially in the industry of online marketing.
Facebook users are provided with an assortment of features that act as helpful, productive and efficient online marketing tools. Beyond the function of personal use, Facebook has tapped into business branding, image, marketing and success. Nowadays, potential clients and consumers expect companies to not only have a professional website, but an active Facebook page as well.
Advertising on Facebook has proven to be an effective and results-worthy marketing tool. One advantage is that ads can target a specific type of individual or group. Ad targeting is sorted by gender, age, geographic location, education, language, relationship status, broad categories and even precise interests. This tailored ad targeting can lead to substantial quality fan gain. Having quality Facebook fans is an important step to the online growth process. Not only is your page follower number increasing, but it opens up opportunity for sales, revenue, interaction and fan engagement. Another advantageous part of Facebook advertising is that ads are very customizable and can promote a range of landing pages: Facebook Timeline, Facebook Apps, company website or any URL address.
Facebook has made the advertising process easier to use and more effective. It is an excellent online marketing tool that will help to brand yourself and your business. Continuing to thrive in the business world, Facebook will surely be a large part of the online marketing industry in the future.