Although the holiday season is quite literally around the corner, it’s never too late to implement a few helpful strategies for your social media marketing. As the economy makes its slow crawl back to some sense of normalcy, businesses can expect an increase in sales from last year—holiday sales increased by 3.5% to $579.5 billion in 2012. Next to your actual website, most users will be interacting with your Facebook page. Give it a small makeover to not only put fans in the holiday spirit, but to click through to your website.
Start with a simple change to your cover photo. Changing the cover photo to reflect the holidays shows your audience you’re human; it connects a business entity directly to its audience. If your design team is feeling quite creative, change it for Thanksgiving, Christmas, and New Year’s Eve. Whatever design you come up with, the picture should include the company logo and any relevant holiday promotion information.
Now it’s time to make some changes from your typical statuses. It’s not just about hitting your quota for the day. Get users engaged by limiting the number of posts a day and posing questions. Question posts receive 100% more comments. And if you didn’t already know, photos receive far more engagement: 53% more likes, 104% more comments, and 84% more click-throughs, according to KissMetrics. Shift both these posts towards spreading a little holiday cheer. Ask users what their favorite holiday song is, or post a picture of your store decked out for winter season.
Lastly, if you’re not familiar with running a Facebook contest, now’s the time to learn. The holidays are the opportune time to offer promotions and sweepstakes to reconnect with current fans and make new ones. Facebook no longer requires the use of third-party apps to run a contest, so choose whichever method you find easier to design and run a successful holiday contest.
With these strategies in mind, businesses can increase engagement and bring up much needed ROIs for the holiday season.