One of the pitfalls of business writing is that after a while it can become somewhat robotic. Whether you’re writing about your own business or work for an internet marketing company providing content services, consistently writing in a business tone can feel somewhat prohibitive to a writer’s creativity. Let’s be honest, unless you’re selling fun products like clothing or tech-gadgets, writing about particular services can put you in a funk after a few months of blogging. It’s when your writing becomes robotic that writers fall into a pit of tired catchphrases and lifeless verbs and adjectives.
Remember in English class when the teacher taught you to use action verbs and vivid adjectives in your writing? Well, there was a reason. Using the same words over and over, week after week in your content is boring. Not to mention it’s what separates professional writers from everyone else. Anyone can write, but not everyone can write well.
One of my least favorite words in the English language, and a good example of a writer getting lazy, is great. The word is a generic, uninteresting adjective. The reason why it’s so boring is because the word can be tossed in front of almost any noun in existence and it makes sense, but it’s not good at really describing what you mean. About 98% of the time there is a better word choice. Some examples: “a great watch,” “great repair service,” and “great chocolate gift baskets.” The question writers need to ask themselves is, “Why is product X great?” Instead, try “a stylish watch,” “speedy repair service,” and “scrumptious chocolate gift baskets.” Doesn’t that sound just a little bit more interesting and more specific?
As you go back and edit your work, notice if your verbs and adjectives are lively and exciting. If you’re struggling to think of a better word, use that handy dandy thesaurus for some much needed help.
Email marketing is a very important aspect of online marketing, and success can only come if subscribers actually open and read your email. There are a few ways you can go about tempting users to open up your email, which include: solve a problem for them, give them a deal, teach them something, or entertain them.
- Solve a problem for them. Sharing news and information relevant to your readers’ industry is a great way to guide them closer to solving a problem they are having. Keeping it concise, clear, and informative is a sure way to guarantee their continuing subscription.
- Give them a deal. Everyone loves saving money; there is no doubt about that. Putting words like “free,” “save,” “sale,” or “free shipping” in subject lines is a smart way to entice readers. Figure out what best resonates with your subscribers and they will loyally check emails they receive from you.
- Teach them something. A great online marketing tactic is guaranteeing an informative angle. If readers believe they will become smarter from reading your emails, they will continue to do so.
- Entertain them. Including a fun video or infographic can do wonders! Informative videos and infographics will kill two birds with one stone. Not only are you teaching them something new, you are doing it a fun and quick way.
The only way an email marketing campaign is efficient is if people are actually reading your emails. You can either enlist the help of an internet marketing company, or try out these four email marketing tactics to not only get readers to engage with your emails, but to also keep them coming back for more.
We all know that Facebook is crucial for business marketing.
Some small business owners are feeling a little shaky about Facebook’s new Timeline pages. Personally, I was concerned about loosing some precious features of old Facebook, such as default landing tabs. But the new is proving itself to be better.
Read more about how Facebook Page Tabs work better as Timeline Apps here.
Last month, GetElastic.com published a rather wonderful blog about Black Hat Tactics That Are Not Black Hat, citing some useful loopholes that certain webmasters and SEO-ers might be reluctant to use for fear of angering Google.
The definition of cloaking — showing different things to search engine crawlers and users — covers a lot of SEO strategies, many of which are A.O.K. with Google. Examples include displaying different info to visitors based on their languages or locations, or offering “first click free” content a la The Wall Street Journal, where search engines can see the whole site, but visitors have to pay for any content beyond the first click in.
Bad cloaking? Showing search engines keyword-stuffed content and then turning off the spam for your human visitors. That’s some black hat business, right there.
Paying a site to link to you to boost your search engine rankings is a no-no, but add a “nofollow” attribute on that same link, and you’re good to go. This will keep your link from messing with Google’s ranking algorithm, but still allow it to help you attract visitors from your friend’s site to yours. (And, depending on who your friend is, legal paid linking can still lead to major traffic.)
Auto-generated Pages Stuffed with Keywords