Online marketing changes all the time, and in 2011, last year’s big ideas just aren’t going to cut it. Read on for our recommendations for five strategies every SEO company should employ:
1. Make new friends.
To maximize your off page exposure, reach out to the blogosphere — and the social networking-osphere — to promote your company message beyond your own blogs and profiles. Offer to guest post on some of your industry’s most prominent blogs, or work together with a relevant non-competitor for mutual online marketing.
2. Optimize your PPC — for real this time.
A/B testing is cool, in theory, but who has time to analyze their search engine marketing campaign in such excruciating detail? Answer: you. As SEOmoz pointed out, A/B testing is a relatively simple, if tedious, process — the perfect work to dump on an intern. The lessons you learn will be worth their $10/hour wages.
3. Master local SEO with microformats.
Micro what now? Microformats allow you to format your onsite content such as names, addresses and phone numbers so that Google can best interpret them. Instead of just plopping the information down and hoping for the best, Microformats labels each element so Google knows what is what. Learn more from the horse’s mouth.
Check in with our SEO company tomorrow for the remaining two tips!