Ah, the new year. ‘Tis the season to take down your Christmas tree (and stop saying “’tis the season”), pick up a new gym membership and bask in the glory of a fresh Hello Kitty calendar. And speaking of calendars, it’s time to think about your online marketing schedule for 2011.
Here are our suggestions:
- Blogging: In order to perform well on Google and drive traffic to your website, your company blog should be updated weekly, if not daily. Be sure to incorporate SEO into your post titles, content, images and tags. No time to blog? Ajax Union offers daily and weekly blogging plans.
- Social Networking: When it comes to social media, “the more the merrier” is the general rule — but you should also find out what works for you. For example, a gluten-free bakery would benefit from the huge #glutenfree community on Twitter, while a B2B tech company might fare better on a business network like LinkedIn.
- PR & Reputation Management: A reputation is a terrible thing to waste. To promote good press around your company name — and push down the press — it’s best to distribute one or two press releases every month. You should also monitor your company name daily or weekly on Google Alerts to handle new negative feedback as it arises.
Feeling overwhelmed? You don’t have to be. Our search engine agency offers all of these services and more in flexible monthly plans. Give us a call today at 800-594-0444.