Effective Internal Linking Strategies

Internal linking can greatly impact your website’s traffic and ranking. It is one surefire way to promote and boost your website’s credibility, and to help get it tabbed and listed by search engines. Links are always at the forefront of search engine effectiveness.

But one problem with linking is the keyword use and, just like any other aspect of website content, internal linking is no stranger to keyword stuffing. By now, you’re probably already familiar with Google Penguin and the whole rank adjustment, let alone you know that getting internal links from stuffing poorly executed keywords just looks funky. So how do you correct that and make your site both pretty and effective? Obviously there have to be better internet marketing solutions to drive traffic and popularity.

Well, consider a few things:

  1. What is your viewer expecting visiting your site?
  2. Which internal pages on your site are most competitive?
  3. What page type are you linking to? Is it a home, category, or product page?

These three questions will keep your linking in line. The first thing is to provide users with a good search experience. Google wants people to find good information. Next is competition; links to better ranking or more viewed pages bring even better ranks overall. Which then brings us to page type: the pages with hits are probably being found because of popular keywords, which then lets you know what keywords to use to link.

It’s that easy to have better internal linking.This one one of many internet marketing strategies to help generate better ranking, so see how it works for you.

Why Using A Keyword Tracker Helps Boost Traffic

Never underestimate the power of a good keyword. Keywords are extremely vital to your website’s success. Whether it’s just in the text or if it’s linked, search engines are going to scroll your site for these keywords to determine in your content is relevant to certain search queries. You can use them as part of your internet marketing solutions.

When you use the right keywords you boost your chances of popping up in searches. That, and the way in which you link them will help your site’s authenticity. Basically they will be your best friends if you treat them right.

This is why you should really invest in a good keyword tracker. Google Adwords is one example. What it does is it will give you a list of viable keywords for the topics you’re searching, with a rank order of how powerful.

When you understand how keywords rank and what searches brought visitors to your site, you can better tailor your content to match that demand. Even blog sites like WordPress can show you your progress with visits and keyword queries.

Use these statistics to personalize your internet marketing strategies. Always use the best keywords in headers, titles, and spread them accordingly through the content. But use them wisely. If you use them too much it’ll be spam.

Google AdSense Goes Mobile

Google AdWords

For those hardcore PPC-ers that can’t not adjust their keywords and bids on an hourly basis, the big G has launched a mobile version of Google Adsense — no app required. The mobile-friendly interface will load automatically when users visit www.google.com/adsense on their mobile devices.

This is exciting news, albeit less exciting than it would have been in the PPC dark ages — before apps like DuoSense made it possible to tinker with AdWords on the go.

But whether you’re using an app or mobile browser, waxing AdWords on your cell is only a useful option if you’re interested in managing your own Pay-Per-Click campaign. Not up for the task? That’s where Ajax Union comes in. Check out our PPC Feeder service to explore your Google Adwords Management options.