Internal linking can greatly impact your website’s traffic and ranking. It is one surefire way to promote and boost your website’s credibility, and to help get it tabbed and listed by search engines. Links are always at the forefront of search engine effectiveness.
But one problem with linking is the keyword use and, just like any other aspect of website content, internal linking is no stranger to keyword stuffing. By now, you’re probably already familiar with Google Penguin and the whole rank adjustment, let alone you know that getting internal links from stuffing poorly executed keywords just looks funky. So how do you correct that and make your site both pretty and effective? Obviously there have to be better internet marketing solutions to drive traffic and popularity.
Well, consider a few things:
- What is your viewer expecting visiting your site?
- Which internal pages on your site are most competitive?
- What page type are you linking to? Is it a home, category, or product page?
These three questions will keep your linking in line. The first thing is to provide users with a good search experience. Google wants people to find good information. Next is competition; links to better ranking or more viewed pages bring even better ranks overall. Which then brings us to page type: the pages with hits are probably being found because of popular keywords, which then lets you know what keywords to use to link.
It’s that easy to have better internal linking.This one one of many internet marketing strategies to help generate better ranking, so see how it works for you.