Some small business owners are feeling a little shaky about Facebook’s new Timeline pages. Personally, I was concerned about loosing some precious features of old Facebook, such as default landing tabs. But the new is proving itself to be better.
Read more about how Facebook Page Tabs work better as Timeline Apps here.
Are you one of the many business owners interested in internet marketing but can’t seem to grasp how everything works? The highly regarded upcoming SEO New York based conference known as SES might be just what the doctored ordered. For over a decade the SES conference and expo has organized some of the largest online marketing events around the world. With an expected 4000+ attendee turnout this year’s program will be offering a good deal of training. Over seventy educational sessions will take place, covering both basic and advanced social media marketing, SEO, PPC, analytics and more. The conference is scheduled for March 19th – 23rd at the Hilton New York; you can register here.
SES is committed to making sure industry amateurs feel welcome. “Don’t be embarrassed if you’re just starting out and feel a little lost in the jargon. SES will lead you by the hand and explain in layman’s terms what search engine marketing (SEM) and search engine optimization (SEO) are, and how you can grow your traffic and business online. If you attend an SES event, you’ll soon realize that everyone was a beginner once. Attend the introductory sessions, ask questions and build your network amongst your peers. Very soon you’ll be up to speed and move on to some of the more advanced and cutting edge search marketing techniques.” – SES ‘About’ page
In collaboration with the ever-growing Twitter, American Express recently launched a new creative internet marketing campaign, designed to effortlessly save Amex users serious cash. “Card holders signing up for the service can tweet a Twitter hashtag, or search term, that’s unique to a specific offer. After the purchase, deal savings are automatically credited to that customer’s American Express card statement within one to three days,” reported the Washington Post.
What consumers are finding most enticing is the sheer simplicity of the deal. There is no annoying search for workable coupons, no mail-in rebate, and no membership point conversions. Send out a tweet and if you choose to buy a particular item, you’ll be rewarded with a bonus; if not, you can wait for the next deal. You can sign up for the service now at https://sync.americanexpress.com/twitter.
Additionally, back in February, Amex and Twitter worked on a joint advertising project for small business internet marketing. Twitter plans on extending this advertising service to non-Amex users as well sometime in the near future.
Other social sites have also been in the mix. The “Link, Like, Love” program for Facebook, as well as several campaigns with Foursquare, have all played major roles in attracting new American Express customers.