Google Search has recently evolved to include two important concepts: authorship and ownership. These allow site authors and owners to verify the credibility of blog posts, articles, and other content, a factor Google is considering increasingly important. In other words, a verified blog post is going to have a big advantage, rankings-wise, over Random Blog Post X.
So let’s get verified.
Author Information on Google+
Authored Search Engine Listing
outlines two methods for confirming authorship. The easiest way involves confirming using an email address:
STEP 1: Include your full name, ideally linking to your email address, on every page of content you’re trying to verify.
STEP 2: Verify your email address on your Google+ profile.
1. While editing your Google profile, select Contributor and add the URLs of the sites you write for.
2. In the Work box, click “New contact info” and add your email address.
3. You’ll then see a link you can click to send a verification email to the specified address.
Note: If you write under multiple email addresses, you’ll have to do this for every email.
STEP 3: Let Google know via this form. You can ignore the checkbox about the markup, as this is only required in the second, more complicated method of verifying things.
Verifying Your Google+ Page (Ownership)
STEP 1: Link your Google+ page to your site. Quoth Google: Edit your profile and add your URL as a custom link.
STEP 2: Link your site to your Google+ page.
Ah, symmetry. Unfortunately, this part is also bizarrely confusing and somewhat contradicts with Google’s own badge instructions. Blind Five Year Old’s Google Plus SEO guide really helped me out here.
You basically want to link to your Google+ page from you homepage using a rel=”publisher” tag, and to do so only on your home page (not in the header or anything).
The link should look like this:
<a href="YOUR PROFILE URL" rel="publisher">My Google+ Page</a>
BFYO recommends testing out your link add-age via the Rich Snippets Testing Tool. (PS: The alternative authorship method involves adding a rel=”author” tag to your content, if you want to be a punk about it.)
STEP 3: Get 1000 people to add your Google+ page to their circles. What??? Yeah, this part is hard. It might take some effort on your part — adding your page to your signature, emailing your contacts, recruiting pals from Facebook/Twitter/LinkedIn. But it’s probably worth it.
STEP 4: Submit a verification request via this form.
And the abracadabra, you’re all set!
This is a follow-up blog for the recent free Google Plus Social Media Webinar our SEO company hosted yesterday. For information on our upcoming webinars, visit AjaxUnion.com/webinar.