In search engine marketing, there are things you know and things you know. We know that Google calculates something called a PageRank for every site, which it uses to order search engine results pages (SERPs). We know that PageRank is influenced by inbound links, the age of a site, and many other factors — two of which, we knew (in our hearts) to be Facebook and Twitter.
But cardiovascular organs aside, we now also know the aforementioned — in an unitalicized, verified-by-SearchEngineLand.com kind of way. The SEO blog recently interviewed reps from both Google and Bing, confirming that the twin social media giants do play a role in how search results are ranked.
- Google and Bing evaluate the quality of links from Facebook and Twitter users by looking at the authorities of author profiles.
- Facebook and Twitter endorsements play a role in both Google and Bing organic SERPs, as well as Bing Social Search and Google News.
We can only speculate as to the exact logic Google and Bing use to weight individual tweets and wall posts, as well as the users who post them, but potential factors include:
- When the link was posted (endorsing an old link could suggested enduring valuable content)
- How many followers/friends/fans the poster has
- What kind of links the user typically posts
- How many users click on, “like”, or retweet the link
At Ajax Union, our AnewB SEO Plan features regular participation on Facebook and Twitter. Does yours?