Throughout the years LinkedIn has risen to the top as the best social networking platform for businesses to connect with potential buyers and other professionals. With its niche advantage, LinkedIn has become especially popular for those in B2B companies.

Check out these stats about B2B Marketing on LinkedIn from business.linkedin.com:

  • 80% of B2B marketing leads from social media come through LinkedIn.
  • 92% of B2B marketers use the platform over all others.
  • 46% of social media traffic to your company site comes from LinkedIn.

By now you can probably see that LinkedIn has the full potential of becoming your most successful channel for generating leads in your B2B marketing efforts. Keep reading as we dive deeper into the 5 reasons you should be implementing LinkedIn in your B2B Marketing Strategy.

Context
Many B2B marketers suffer from effectively reaching out to potential leads in the right context because many aren’t seeking out professional content while scrolling through personal feeds on platforms such as Instagram or Facebook. LinkedIn is already established as the platform where business professionals go to discover content to enrich their professional lives which makes it especially easy to advertise your offerings.

Thought Leadership
It’s well known that B2B purchase decisions are weighted heavily and are more complex than B2C purchases. Buyers feel that they need to have the utmost confidence in your solution and your company before making a decision.
In the 2020 B2B Thought Leadership Impact Study, research shows that decision makers in B2B organizations spend meaningful time consuming thought leadership content that significantly influences their brand perception and buying behaviors. LinkedIn’s annual studies have shown that Thought Leadership is as valuable as ever in establishing trust with consumers and driving demand for B2B businesses.

Implementing and building a culture around Thought Leadership takes time and consistency and willingness to drive deeper thinking. There needs to be full participation from management and the organization to succeed.

Traffic Building
Taken from the stats above from business.linkedin.com, 46% of social media traffic to your site comes from LinkedIn. That’s almost half of all your website traffic! You need to start by creating relevant content that drives VALUE. Share something that you know your ideal customer is searching for and provide a solution that leaves them wanting more. Once you drive users to your website and collect emails, you can start nurturing those leads moving them towards a sale.

Precise Targeting
One of the best things about marketing on LinkedIn is their ability to get your content in front of your most valuable audiences. LinkedIn gets their data used for ad targeting directly from its users. With over 706M+ users on LinkedIn and over 200 characteristics to choose from, you’ll be able to find the right target audience needed for your campaigns.

Targeting categories include:

  • Experience
  • Education
  • Interest
  • Matched Audiences
  • Demographics

Lead Generation
You can probably tell by now from the previous points on how you are able to generate leads from LinkedIn. In this HubSpot study, LinkedIn had a 2.74% visitor-to-lead conversion rate, making it almost three times more effective than its closest competitors, Facebook and Twitter. Like stated before, LinkedIn is for business-focused users. When scrolling through LinkedIn, users are in a business-like mindset, allowing for your marketing efforts to perform better overall.

LinkedIn has been shown to be the most effective social media platform for B2B businesses when it comes to lead generation.

Need help getting started on LinkedIn?

We’ve got you covered!

With our LinkedIn Authority Blueprint, we’ll help you develop a LinkedIn strategy so you can get more qualified leads, stay top of mind with your trusted relationships, and keep you front and center in the eyes of your top prospects and referral partners.

Learn more here: https://www.ajaxunion.com/buyblueprint 

If you have any questions, feel free to reach out to us! https://www.ajaxunion.com/contact/