Did you know that there are around 5.6 billion Google searches a day? Yep, you heard that right, 5.6 billion searches!

In today’s digitally saturated world, anything you need is one search away. And if you want your website to rank high among those searches, you’ll have to play by Google’s rules. To do this you will need to improve your search engine optimization (SEO) efforts. What is SEO? SEO is the process of increasing the quality and quantity of search engine traffic to a website or a web page through organic or unpaid traffic.

By making small adjustments to your website you can start to improve your search engine ranking so people can find you more easily than your competitors.

If you’re interested in improving your site’s ranking, keep reading to learn about the 5 ways you can improve your website’s SEO!

Before getting started, download an SEO tool like Google Analytics to track your progress and successes. Google Analytics can also help better define your audience and tailor your content more towards their interests and needs.

Let’s get into it!

Keyword research

Keyword research is one of the most important pieces to improving your website’s SEO rankings. Keyword research is used to find and research search terms that people enter into search engines when looking for products, services, or general information. It can also help uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

Think of it like this, you want to rank for what people are searching for to find your product or service. So to do this you would research what phrase your customers are using to search for this topic. Many different tools, such as Moz. SEMrush, and Ahref, can help you do this step. An important note to remember is to stay away from using too much jargon, only focus on terms and phrases that your customers would search for.

Create copy that speaks to your audience

Once you’ve performed your keyword research and you know what your audience is searching for, you can then modify or create content surrounding your findings to boost your SEO.

Including these keywords in your content throughout your website will increase the likelihood of your audience finding you but it’s important not to overdo it. The key to Google-friendly writing is dependent on your ability to balance keywords along with everyday language. It’s also important to add content regularly! Fresh content means that Google indexes your site more often, but stale content puts you at risk of moving down Google’s rankings.

Use internal links

Internal links are important for your SEO rankings because Google follows links to discover content on websites and to rank this content in the search results. If a page gets a lot of links this tells Google that it’s an important or high-value article.

By adding the right internal links you make sure Google understands:

  • The relevance of pages
  • The relationship between pages
  • The value of pages

So, what should you be linking? First, you need to determine what your most important content is. This is the content you want people to find when they’re searching for topics or products that you specialize in. It’s the core of your business. For example, at Ajax Union, we specialize in Marketing Funnels, and our webinar, “How to Automate your Marketing” is one of the most valuable pieces of content we use to help us get our foot in the door with prospective clients.

Create effective meta tags

Meta tags are snippets of information you use to tell search engines and those viewing your site more about your page and the information it contains. This information being passed to the search engines is called metadata.

Meta tags are important for boosting your SEO rankings because they determine how your site shows on search engine results pages (SERP) and how many people will be inclined to click through your site.

Meta tags vary in their level of importance for brands based on the type of content being produced and how you want the content listed.

Title tags are the main and most important tags when it comes to your site’s visibility. Title tags are what the user sees at the top of your browser. It’s what appears as a clickable headline in the SERPs and also shows up on social networks and in browsers. To put it simply, title tags are meant to provide a clear and comprehensive idea of what the page is all about.

Make sure your site is mobile-friendly

Mobile traffic accounts for approximately half of web traffic worldwide (statista). So, if your site isn’t optimized for mobile, you could lose more than half of your traffic. When your site isn’t optimized for mobile, the slow loading times will result in users leaving, and search engines will notice. Make sure your website is responsive!

Search engines work tirelessly to rank billions of websites daily. While optimizing your website to improve SEO won’t boost your rankings overnight, small adjustments here and there can help improve your rankings gradually. Focus on keyword research, your website’s content quality, linking, metadata, and mobile optimization, you can be on your way to higher SEO rankings!

Looking for support? We’ve got you covered! Schedule a FREE strategy session with us to get feedback on your current marketing strategy and learn how to get more leads & referrals today! For more helpful SEO content check out our blog, “Proven SEO tactics from a B2B Marketing Agency.