case studies

Learn how Ajax Union supported the #SW30 campaign with paid social, creative testing, email, and a contest-driven landing experience

SWX 30

Hawk Ridge Systems launched a milestone campaign to celebrate the 30-year legacy of SOLIDWORKS.

The Challenge

Hawk Ridge Systems wanted to celebrate, needed a cohesive marketing strategy.

Hawk Ridge Systems needed:

Drive awareness and engagement around the anniversary theme
Generate landing page visits and form submissions
Maintain visual continuity across paid + organic channels
Stay simple and mobile-friendly for quick conversion

The Solution

A cohesive campaign system across paid + landing + email
Ajax Union created a streamlined flow that paired creative testing with a clear entry experience:

Built a celebration-themed landing page with a clear “Enter to Win” CTA and short form flow
Produced and tested a mix of carousel, engagement, and video creative variations
Supported performance with email sends that drove spikes in submissions and improved lead quality
Optimized for consistency across channels and devices

The Results

Strong engagement, efficient clicks, and email-driven submission spikes
Highlights from the campaign:

1,018 link clicks
$0.31 CPC
61K impressions
Largest spikes in form submissions occurred on email send days
Higher quality submissions followed email sends

Other key takeaways:

Celebration-based messaging resonated strongly with technical audiences
Video and carousel formats outperformed static content
Retargeting and follow-up nurture could push conversions even further next round

Click below to download a PDF recap of this campaign to share with your team.

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