Ajax Union wants to be the first to congratulate all of the honorees of the 2021 Inc. 5000! It’s difficult to manage the kind of growth that makes a business an Inc. 5000 company in any year, and this year’s winners managed to do so during a particularly trying economic period. 

As an Inc. 5000 company ourselves, Ajax Union is uniquely positioned to be able to serve the community of the Inc. 5000 – the largest, most successful, private, growing companies in America. We know what it takes to nurture and develop fast-growing companies – because we are one

We understand that to build and maintain a fast-growing company, you need:

  • A strategy “The right strategy will save you a decade.”
  • The right people in the right seats
  • Alignment between sales and marketing
  • Repeatable processes (and to follow them!)
  • Clearly defined values – ours are Amazing Communication, Ownership Mentality, and Versatility 

Yes, marketing is important – but it only works if a strong, business-first foundation is in place. Ajax Union has found success as a marketing agency because everything we do is a result of effective systems – think EOS and Scaling Up – that have allowed us to scale at the speed of an Inc. 5000 company.

We have worked for and with many Inc. 5000 companies and those companies have seen success because of our efforts. We are proud to be associated with companies that have made the list and stayed on the list – The Elephant Pants, OpDecision, and Strata Company just to name a few.

Our CEO, Joe Apfelbaum, has spent hours interviewing fellow Inc. 5000 CEOs and executives to share valuable information on having a successful, growing business – you can listen to interviews with Joe and the CEOs HERE! Joe will continue to interview CEOs so keep checking back for more content!

If you’re looking to work with a marketing agency that understands your unique challenges as one of the largest and fastest-growing companies in America, let’s have a conversation to discuss our strategy and your business goals and how we can help. Schedule a strategy session with us TODAY. 

What is the Inc. 5000 List and why do you want to be on it?

In 1982, Inc. introduced the Inc. 500 list of the fastest-growing, privately held companies in the United States. In 2007, the Inc. 500 list expanded to the Inc. 5000 – hoping to give its readers a deeper, richer understanding of the entrepreneurial landscape and capturing a broader spectrum of success.

In August Inc. will publish the 2021 Inc. 5000 list on Inc.com. The September issue of Inc., profiling the top 500 of the Inc. 5000, will hit newsstands the following week.

To be considered, all companies featured on the Inc. 5000 must:

  • Have generated revenue by March 31, 2017
  • Have generated at least $100,000 in revenue in 2017
  • Have generated at least $2 million in revenue in 2020
  • Be privately held, for profit, based in the US, and independent (not a subsidiary or division of another company)

Getting featured on the Inc. 5000 has its perks that will bolster companies’ credibility, value, brand recognition, marketing & sales efforts, and HR initiatives like employee morale and recruiting. All companies chosen for the Inc. 5000 list benefit from:

  • Dedicated Company Profile on Inc.com: Every company that makes the list will receive a dedicated company profile on Inc.com. The Inc. 5000 company profiles receive millions of impressions every year.
  • Worldwide Spotlight: The elite Inc. 5000 list gives your company greater credibility with clients, investors, and the media – often leading to meaningful connections to grow your business.
  • Team Recognition: This award publicly acknowledges your team’s hard work and can help recruit new employees.

The 2021 Inc. 5000 Vision Conference and other networking opportunities

The 2021 Inc 5000 Vision Conference is scheduled for this Fall with 2 days filled to the brim with content and opportunities to help buoy your business. Main Stage sessions will feature bold presentations and conversations offering new ideas, strategies, and perspectives from entrepreneurs, C-suite executives, and thought leaders. Breakout sessions will include panels and interviews, roundtable discussions, and workshops.

The conference takes place entirely online and is available to the CEOs and executives of  the 2021 Inc. 5000 (general admission tickets are also available.) Live Local Celebrations will also be held exclusively for CEOs and executives in locations around the country.

Tickets are available HERE.

Attendance at these events is invaluable – many networking organizations and groups arise through the work and dedication of Inc. 5000 executives and business leaders. For example, in 2011 – the first year Ajax Union was featured on the list – Lewis Schiff and Norm Brodsky formed the Inc. 5000 Business Owners Council. The goal of the group was to meet regularly to introduce each other to new ideas, new experts, and new connections. 

Our CEO, Joe Apfelbaum, was an active, involved, organizing, and vocal member of the Business Owners Council. After the group disbanded, Joe used the network he developed to lead roundtables of Inc. 5000 CEOs to welcome new members and continue to create a community of fast-growing companies to support and network with each other.

Lewis Schiff and Norm Brodsky have recently teamed up again for the Building of Giants initiative. More information for this powerful group can be found HERE.

 


 

The Ajax Union company is thrilled to announce that we’re now an official member of the Forbes Agency Council!

The council is comprised of a select group of organizations that meet the defining criteria of quality, as determined by Forbes executives. We’re honored to be counted among the contributors to the esteemed publications produced by Forbes, and we look forward to publishing more top quality content on their platforms in the future!

Interested in joining us in this exclusive group? Visit the Forbes Council page to see if you qualify.

Want to work with our amazing agency so we can help you grow your B2B company? Contact us today!

 

The Secret technology solution to lower your B2B lead costs and close 12x more clients that only savvy marketers and sales pros know about.

Working with other businesses means that every single lead that you get has a high value. Businesses are able to spend much more than consumers when they are buying leads and the competition to generate leads is high.

B2B marketers and sales professionals need to use every tool at their disposal to increase the amount of leads they can squeeze out of their efforts in order to get a ROI that is sustainable.

Imagine you go to a conference or networking event and you meet dozens of people, have some really great conversations and you realize that many people are interested in learning more. You give out dozens of business cards and are sure that people are going to visit your website to get more information.

You look at your Google Analytics and see that there are dozens of people that came to your website. You just don’t know who they are because Google doesn’t give you that information. If you knew which companies were coming to your website you would be able to follow up with the people who actually took your card at the event and looked up your site.

With Ajax Union’s B2Bx Technology stack, you are able to see which companies are on your site and get the contact information for the people that work in those companies complete with email addresses. Now you know who you can prioritize following up with after a networking event or conference because you get a full report with the people who are engaged with your website.

Most B2B companies have a Quote page or Contact Us page that has a long form collecting and qualifying people before they bother your sales team. You look at your website statistics and notice that you have over 100 visitors to that page but only receive a handful of lead forms via email.

What are all those people doing? Imagine if you can see a video of what the prospect was doing on the form page? Imagine if you saw they started filling out the form but they didn’t know how to answer one of the questions so they just left. You might be able to reach out to them and provide them with the valuable information that they needed about how to use your services.

Ajax Union is able to show you a video of what people are doing on your website and you can then see if they stopped filling out forms, what pages each company is going to and what they are doing in general.

You just got off the phone with a client and you had a great call. The problem is that the client controlled the conversation and you were not able to get all the information about what they needed or what they were interested in. As a matter of fact, you got their first name and their personal Gmail address but you didn’t collect all their information about their company. You don’t even know how they found you because you were not able to ask.

Imagine if you can listen to a recorded version of the call, see what word they typed into Google to find you.

Imagine if before you follow up with this prospect you can watch a video of what they did on your site, before they spoke to you or while they were talking to you.

Imagine you can see what articles they read, what pages they visited, where they hover their mouse!

Imagine if you can see all that and a snapshot of everyone that works in their company complete with email addresses.

With B2Bx, Ajax Union makes all the information available to you so you can 12x the leads that you are getting and close more of the leads that are coming to your site.

We also get on the phone with you each month and give you B2B marketing insights that you can use to help grow your business with the traffic and referrals that you’re already getting to your website.

Are you ready to grow your business? Get a free trial of our solution today! http://b2bx.ajaxunion.com/request

Social media contributes to the growth of businesses and brands in very different ways, neither of them are more important than the other. However, the type of blend you utilize depends on what your goals are, but before you can establish your goals, it helps to understand the different benefits having a social media presence. Here we go!

Here, there, everywhere!

Social media allows us to reach audiences that are not within our immediate vicinity. Even if you don’t intend to sell to someone who is in another time zone, being able to spread your voice helps to build brand awareness, after all, we can connect to anyone in the world through six people. Having a voice that reaches further enables you to engage with audiences you otherwise couldn’t reach.

“Get to know you” phase.

A good marketing plan starts with the target audience. Aside from the “who am I” aspect of building out a marketing plan, “Who am I trying to reach” is a main driver, but how do you start getting to know your audience? What do they like to eat? What are their habits? Where do they work? What music do they listen to? What car do they drive? All good questions that can ultimately help you position your business / brand in a more perceptive and intuitive fashion. Understand the demographics and patterns of your customers. With social media you can get past the “get to know you” phase, and move into the nitty gritty good stuff.

Be better, for them.

Great customer service has been, for ages, one of the most critical aspects of maintaining your business / brand. Social media opens up a channel for your team to provide instant, or near instant, customer service, and receive feedback. Honest opinions are common ground in the social media realm, and having direct insights to this is critical.

Scope of reach.

Make it easy for potential customers to find you. A majority of the population has a smartphone, and most of them have a social media app, this means they can contact you via a social media platform rather than email or phone. Other than being readily accessible to your clients, your social media presence rapidly increased your market share within your industry.

Less money, more doing.

One of the best parts about social media is the few tools you need to make it happen, at a very low cost. All you need is an able mind, internet, and a digital device. You can do a lot with a small budget, and if you target your posts properly, your reach can be pinpointed to a detail. Social media is a great place to test more expensive marketing campaigns as well. It’s easy to get started, and at a low cost, it’s a great tool for businesses and brands who are just starting out.

Industry expert level: 10.

Building relationships with your customers is great and all, but do your friends think you’re educated and cool? Social media gives your business more possibilities to establish yourselves as industry experts, all the while not losing your brand voice.

Need help with your social strategy? Our team at Ajax is here to help you make a great social media campaign. Contact your friends at Ajax Union today!

Ajax Union is moving on up! After several years of exciting success in the Flatbush area of Brooklyn we are taking the whole company to an exciting new place, Industry City!

With the same great service and staff the company arrives at the new location today. The new offices are located at 253 36th Street in Brooklyn. Thanks to mobile technology contact numbers will stay the same.

The move means Ajax will have an exciting new neighborhood in one of New York’s fastest growing business centers. It also means we’ll have new neighbors in a variety of industries that we are eager to get to know and hopefully work with!

(Learn more about Industry City Here.)

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