Did you know that there are around 5.6 billion Google searches a day? Yep, you heard that right, 5.6 billion searches!

In today’s digitally saturated world, anything you need is one search away. And if you want your website to rank high among those searches, you’ll have to play by Google’s rules. To do this you will need to improve your search engine optimization (SEO) efforts. What is SEO? SEO is the process of increasing the quality and quantity of search engine traffic to a website or a web page through organic or unpaid traffic.

By making small adjustments to your website you can start to improve your search engine ranking so people can find you more easily than your competitors.

If you’re interested in improving your site’s ranking, keep reading to learn about the 5 ways you can improve your website’s SEO!

Before getting started, download an SEO tool like Google Analytics to track your progress and successes. Google Analytics can also help better define your audience and tailor your content more towards their interests and needs.

Let’s get into it!

Keyword research

Keyword research is one of the most important pieces to improving your website’s SEO rankings. Keyword research is used to find and research search terms that people enter into search engines when looking for products, services, or general information. It can also help uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

Think of it like this, you want to rank for what people are searching for to find your product or service. So to do this you would research what phrase your customers are using to search for this topic. Many different tools, such as Moz. SEMrush, and Ahref, can help you do this step. An important note to remember is to stay away from using too much jargon, only focus on terms and phrases that your customers would search for.

Create copy that speaks to your audience

Once you’ve performed your keyword research and you know what your audience is searching for, you can then modify or create content surrounding your findings to boost your SEO.

Including these keywords in your content throughout your website will increase the likelihood of your audience finding you but it’s important not to overdo it. The key to Google-friendly writing is dependent on your ability to balance keywords along with everyday language. It’s also important to add content regularly! Fresh content means that Google indexes your site more often, but stale content puts you at risk of moving down Google’s rankings.

Use internal links

Internal links are important for your SEO rankings because Google follows links to discover content on websites and to rank this content in the search results. If a page gets a lot of links this tells Google that it’s an important or high-value article.

By adding the right internal links you make sure Google understands:

  • The relevance of pages
  • The relationship between pages
  • The value of pages

So, what should you be linking? First, you need to determine what your most important content is. This is the content you want people to find when they’re searching for topics or products that you specialize in. It’s the core of your business. For example, at Ajax Union, we specialize in Marketing Funnels, and our webinar, “How to Automate your Marketing” is one of the most valuable pieces of content we use to help us get our foot in the door with prospective clients.

Create effective meta tags

Meta tags are snippets of information you use to tell search engines and those viewing your site more about your page and the information it contains. This information being passed to the search engines is called metadata.

Meta tags are important for boosting your SEO rankings because they determine how your site shows on search engine results pages (SERP) and how many people will be inclined to click through your site.

Meta tags vary in their level of importance for brands based on the type of content being produced and how you want the content listed.

Title tags are the main and most important tags when it comes to your site’s visibility. Title tags are what the user sees at the top of your browser. It’s what appears as a clickable headline in the SERPs and also shows up on social networks and in browsers. To put it simply, title tags are meant to provide a clear and comprehensive idea of what the page is all about.

Make sure your site is mobile-friendly

Mobile traffic accounts for approximately half of web traffic worldwide (statista). So, if your site isn’t optimized for mobile, you could lose more than half of your traffic. When your site isn’t optimized for mobile, the slow loading times will result in users leaving, and search engines will notice. Make sure your website is responsive!

Search engines work tirelessly to rank billions of websites daily. While optimizing your website to improve SEO won’t boost your rankings overnight, small adjustments here and there can help improve your rankings gradually. Focus on keyword research, your website’s content quality, linking, metadata, and mobile optimization, you can be on your way to higher SEO rankings!

Looking for support? We’ve got you covered! Schedule a FREE strategy session with us to get feedback on your current marketing strategy and learn how to get more leads & referrals today! For more helpful SEO content check out our blog, “Proven SEO tactics from a B2B Marketing Agency.

If you’re familiar with B2B marketing you’ve probably heard the term “lead magnet’. Lead magnets are a popular type of content that a company offers, usually a helpful infographic, checklist, or guide, in exchange for their leads’ contact information.

A lead magnet is a visually appealing, free download, or authoritative information piece. Lead magnets help you identify real people who visit your website and lets you know that your product or service is of some interest to them. Lead magnets also reinforce brand value, build industry authority, and position your business as a valuable resource during the purchase process.

When creating a lead magnet for your business, you need to first think about what your prospective buyers are searching for. Creating a piece of content around the needs of your ideal customers will increase your search results and brand awareness, and attract new leads and visitors to your website.

The content available in your lead magnet must be high-value content. It should be of higher value than the content you offer on your website.

The best lead magnets offer something useful, specific, accessible, and actionable, but they should also leave potential customers wanting more. Your prospective clients should still feel the need for your company’s service or product after viewing your lead magnet.

The most difficult part of implementing a lead magnet strategy into your marketing to gain leads is determining the best, most useful pieces of content your audience will value the most.

To start generating leads, a lead magnet needs to:

  • Be impossible to say ‘no’ to
  • Solve a pain point of your target audience
  • Be valuable enough for someone to give up their contact information in exchange for
  • Be instantly accessible

When deciding on the content for your lead magnet, you have to put yourself in your customer’s shoes. Ask yourself the following questions:

  • What does my audience care about most?
  • What does my audience struggle with?
  • What could my audience benefit from?
  • Is there anything trending or viral in my industry right now?

Whatever you decide the topic has to be tied back to your target audiences’ needs. For example, when Clubhouse became the talk of the marketing industry, we took advantage of the craze and created a Clubhouse Lead Magnet informing marketing directors and CEOs how they can use Clubhouse to generate real revenue.

A lead magnet is NOT a glorified brochure about your company or the services you offer. Yes, it should relate to what you offer in some way, shape, or form but the main goal is to provide value and educate to position your company for consideration.

The different types of lead magnets

Webinars
With video content on the rise, webinars make for great lead magnets. A webinar can be a live or pre-recorded presentation. They are an easy way to put out educational content without being boring. A live webinar helps connect you with real prospects in real time. Doing a live webinar also allows you to be more personable and connect with those in need of your service or product.

Guides

Guides are typically the most popular type of lead magnet because they are usually the easiest to produce. Using guides, eBooks, white-papers, etc is a low-risk way for a potential client to sample your content, brand experience, and value proposition. This is also a great technique to gain decision-makers trust before they even speak with you.

Templates & Checklists
PDF content in the form of a checklist or preparation guide tailored to your industry is another type of downloadable B2B lead magnet that does really well. Provide insights without giving too much away. When done correctly, it’s an effective technique to deliver a service or value to your customer that also helps them seize opportunities.

Free consultation
If you’re in the service industry, you can provide a free consultation as a lead magnet. For example, at Ajax Union we offer a free 15 minute strategy session for any company that is interested in working with an agency. We talk about their needs and determine the best plan of action in order for them to reach their goals without giving away our trade. If you need help with next steps for your business, feel free to schedule a meeting with one of our strategists today!
https://go.ajaxunion.com/strategysession

Once you’ve gathered contact information from your successful lead magnet campaign, it’s not guaranteed that your prospective clients will reach out to you. It’s up to you to follow-up. When someone downloads a lead magnet from the Ajax Union Resource Library, they are automatically entered into an email automation thanking them for their download along with another download link. After that they will continue to receive helpful resources from us, ending in an opportunity for them to schedule a consultation with our strategy team.

Lead magnets are important for any B2B business because they form a bridge from exposure or awareness, to trust and likability. They give people a stepping stone to stand on and make a decision if they want more of you before you expect them to give you their business.

Now that you know the importance of lead magnets, the different types, and how to effectively use them…it’s time to get started!

At Ajax Union we help clients of all types create lead-in products for their potential clients. If you need help executing your next lead magnet or would like to talk to one of our strategists to design a plan for your business, schedule a meeting today!
https://go.ajaxunion.com/strategysession

 

Lead generation is the name of the game in B2B marketing. Is your B2B company attacking the sales funnel at every front?

One of the key lead nurturing tactics is email marketing, and if you’re not automating your efforts, you’re missing out on a huge lead generation opportunity. So how do you go about creating email automations? 

We’ve got you covered.

1. Choose your audience

Who are you talking to? Personalizing your emails is one of the best ways to get a lot of engagement. If you’re using your database the right way, you can send strings of automated emails to specific segments in your list. 

So what’s the point? 

The point is, if you can segment your contacts correctly according to your objective, you can garner higher levels of engagement and design higher converting campaigns. If you know your audience, you’re halfway there. 

For example, if your objective is to welcome new prospects, your audience is brand new contacts who are getting added to a database based off of some action (think newsletter sign-ups, ebook downloads, etc). But if your objective is to inform your audience of a new product or offering, your audience should be existing contacts that are already in the middle of the sales journey. 

The beauty of email automation is that you can filter these criteria by highly specific factors like job title. Always personalize! Don’t let your data go to waste.

 

2. Determine the goal of the campaign

So you’ve got your targeting down. Now what?

Figure out what the purpose of your campaign is. Is it sales? Branding? Do you want them to take action?

These factors determine the messaging you will use in the campaign.

Once you’ve created messaging that aligns with this goal, you have to determine what happens after your contact reaches your goal. If they’ve made it to the end of the series and scheduled a meeting (like was the goal of your campaign), then it’s time for a separate follow-up and a new automation.

Have a goal and design the aftermath.

 

3. Select the right triggers.

How do you get the right contacts in the right automation? Triggers!

In other words, enrollment criteria. These are the requirements that need to be met in order for a contact to enter an automation. The best triggers align with your campaign goal. For instance, it would make no sense if an existing client who downloaded your ebook got entered into a welcome series. This would confuse your contact. That’s a recipe for an unsubscribe.

Instead, sending an appropriate follow-up with middle of the funnel messaging is what makes sense. It nurtures your contact further and positions you as an authority. This builds the trust you need for your contact to go from lead to client.

 

4. Identify the flow of the campaign

Now that you’ve figured out your audience and the triggers needed to enter the automation, you have to determine the flow of the campaign. What should the journey be like?

Should they get two emails? Seven? One after the other, or spread out across a few months? What if they take one action, and not the other?

A well-formed workflow is intricate and considers all of these factors. Before you send your contacts along for the ride, make sure it’s a good one!

 

5. Build the assets

Once you’ve figured out all the structural and logical components, it’s time to build! This means designing the workflow within the CRM of your choice (MailChimp and Hubspot are popular ones), loading in the copy, the graphics, setting up tracking parameters, links, and more! Many unseen elements that go into making an email stand out, and users expect engaging interactive content. Build thoughtfully!

 

6. Always test

You’ve loaded in your contacts, triggers, and content. Are you ready to launch?

Nope!

It’s time to quality assure. That means double-checking your contact lists (any wry stragglers from different campaigns), send settings (subject line personalizations, time of send, from and reply-to emails), and of course, testing!

Always send email tests to yourself to know that what you’ve built looks good once it hits an inbox. It sounds tedious, but in reality, it’s one of the most important elements of setting up any marketing effort. What you design on the backend isn’t always what it looks like on the frontend, so always test!

 

7. Send & analyze reports

It’s time to launch! Now what?

Observe the performance of your campaign. What’s getting the most clicks? Use more of those elements in other emails. Is there a high bounce rate? Time to revisit your lists. Is there a stage of the journey that people barely make it to? Maybe it’s time to shorten the workflow. Are some emails getting killer open rates while others hardly hit the mark? Rewrite some subject lines!

Marketing is all about analysis and revision, and the wonderful thing about email automation is you can alter and edit your workflow as you go. If you get this part right, you’ll be engaging more contacts, getting more leads, and closing more clients. Email automation is a powerful tool. So use it!

 

Is your B2B company looking for marketing support? At Ajax Union, our team of marketing experts specializes in all B2B lead generation tactics, such as content marketing, account-based marketing, paid search, social media management, sales funnel creation, cold email campaigns, email marketing, and beyond. Learn more about what we do here.

To discuss your company’s email automation strategy, contact us here.

To market effectively, you need to understand the differences between marketing towards businesses (B2B) and consumers (B2C). The way you market towards B2B and B2C companies are completely different when it comes to how you communicate, build relationships, and the buying cycles each one goes through. 

Keep reading to learn about four key differences between B2B and B2C Marketing.

  • Building Relationships 

Building personal, long-term relationships is crucial for any B2B business. B2B organizations usually handle larger accounts dealing with contracts, subscriptions, and licenses that can span up to hundreds and thousands of dollars. This is why B2B companies must place their clients at the center of every aspect of their business. As for B2C customer relationships, they can be loyal to certain brands, but overall consumers prioritize quality and value and want to satisfy their needs at the best price available. 

  • The Buying Cycle

The time it takes to sell to a business versus a consumer is completely different. For a business to make a purchase, it has to go through multiple decision-makers and/or stakeholders. It’s important to know that the person who might understand your product or service the best, might not be the one paying for it. Therefore B2B marketing requires a personalized marketing plan specific for each stakeholder or decision-maker. B2C marketing requires a lot less catering. Consumers are driven by emotion and rarely need to confer with others before making a decision, making the buying process much faster than B2B. 

  • Messaging 

In B2B marketing, your customers’ focus is primarily on ROI, expertise, and efficiency. This means when they are making a purchase, they need to know they are making a good investment that positively impacts their ROI. When creating messaging for B2B marketing, create content that showcases your business expertise and the ROI of your product. For B2C messaging, keep it short and simple. Make the benefits of your product known and emphasize the ease of purchase to get your product into their hands. Try to make your message relatable, make your consumers feel like they can relate to your brand on a personal level.

  • Advertising 

B2B and B2C marketing not only differ in their messaging, but also in the way those messages are delivered. In B2B marketing, you need to warm up your potential customers to your product or service. Give them the information they need to understand how your product will make their lives better. For B2C advertising, consumers already know what they are looking for. It’s your job to evoke emotion to drive them to make a purchase. 

 

Is your B2B company looking for marketing support? At Ajax Union, our team of marketing experts specializes in all B2B lead generation tactics, such as content marketing, account-based marketing, paid search, social media management, sales funnel creation, cold email campaigns, email marketing, and beyond. Learn more about what we do here.

 

To discuss your company’s lead generation strategy, contact us here.

 

There’s no question that the events of 2020 drastically changed the way most companies operate, especially when it comes to their marketing. Due to the events of 2020, some important changes happened, such as more than 80% of the sales cycle going digital (Forrester). 

Digital transformation is unavoidable, no matter the industry you are in, and 2020 was the nail in the coffin. So, with all the changes last year has brought, what are the trends B2B marketers should be aware of for success in 2021? 

 

Account-Based Marketing

Account-Based Marketing or ABM, has been the trend for marketers for the past few years. Because of the pandemic, companies have shifted their ABM strategies to focus more on growing business with existing accounts. This strategy is successful due to the close relationship between the marketing and sales teams. Collaboration between these two departments allows better use of the company’s marketing materials. 

 

Video Content 

The pandemic has fiercely increased the number of online videos people watch. Video marketing is especially powerful for B2B marketing, adding a visual aspect to your consumer’s buying journey. According to a study done by Wyzowl, 91% of marketers feel video is more important for brands in light of the coronavirus pandemic.

With the majority of our shopping done online, consumers are looking for ways to research the products they are interested in. This has been a struggle for most companies looking for a way to provide their customers with an interactive, immersive experience. 

Unsurprisingly, YouTube and Facebook are the most widely used platforms among video marketers — used by 89% and 70%, respectively (Hubspot).

 

Marketing Automation

Due to the large growth of digital marketing over the past few years, there’s no doubt that we will see marketing automation becoming an industry norm. The customer journey is overwhelmingly dynamic with the numerous touch points they have to go through, it’s important to have an attribution model that allows you to track these efforts. Over time, as a company grows, it’ll be nearly impossible to track these numbers manually, making Marketing Automations an absolute necessity. And according to a study done by SalesForce, 67% of marketing leaders already leverage marketing automation tools!

 

The Customer Experience 

Now with most B2B buyers stuck at home, brands have shifted their focus to creating more interactive experiences for their customers. The shift to remote work has caused nearly all brands to focus on creating content to engage their consumers digitally. Although this digital revolution was caused due to the events of the pandemic, the convenience and flexibility of the digital customer experience are here to stay, meaning if you haven’t shifted your strategy to a more customer-centric focus, you’re falling behind.

 

LinkedIn Marketing

LinkedIn will continue to be the #1 platform for B2B marketers to reach their audience online throughout 2021. In 2020, LinkedIn became an attractive marketing platform with over 300 million active users. Today there are 740 million members with over 55 million registered companies! The platform was built for business networking and is the place to be if you’re looking to generate B2B leads and increase your ROI. Need help getting started? Check out our LinkedIn Authority Blueprint! We’ve been helping clients for years bring their LinkedIn profiles to the next level. 

 

As a marketer, it’s important to stay up-to-date on the latest trends and tactics in the industry to continue to generate leads and grow your business. If you’re struggling to pivot during these times, reach out to us! We would love to hear from you. 

Contact us here

 

If you work at a B2B (business-to-business) company, you know just how difficult it can be to find leads. What’s more difficult? The process of turning a lead into a prospect…turning a prospect into a client is even more difficult.

What does lead generation typically look like? It looks like a sales funnel! A sales funnel is when you grab a lead’s basic information such as name, company, and email address and begin personalized communication to nurture them to ultimately become a client. 

So what’s the best way to generate leads? A strong lead generation process!

Here’s a list of 5 ways B2B companies can generate leads:

  • Use Social Proof

Testimonials, case studies, Youtube clips, you name it— if you want other businesses to trust that your product and your business is valuable to them,  you’ll need to give them reasons to trust you! Erase any doubts about your product or service by showing your leads that they’re making a smart purchase decision. 

  • Create Lead Magnets

How do you grab your leads’ attention to begin with? In B2B marketing, we use something called a lead magnet. A lead magnet can be a blog post, detailed guide, case study, or how-to that addresses the day-to-day challenges of your target prospect. If your B2B company solves key issues, show them you’ve got the know-how to tackle them.

  • Host a Webinar

Webinars haven’t gone out of style. In fact, they’re one of the key ways marketers and sales professionals generate leads to this day. If your company can create and host a webinar that appeals to the needs of your target audience, you can generate higher-quality leads. A live, experiential webinar is often one of the best ways to upsell and interact with your prospects.

  • Launch a Cold-Emailing Campaign

Cold emails are the new cold calls! But as a lead generation tactic, they have far more promising aspects. Cold email campaigns allow your B2B company to bring awareness of your offering to a very large group of your target audience. If done correctly, a cold email campaign can generate several leads within one week of launch. Want to get your cold email campaign right? Here are some tips:

  • Use accurate, informative, and catchy subject lines
  • Keep your cold emails short
  • Always personalize the “To” field
  • Fulfill all opt-out requests
  • Always include a CTA

  • Always Follow Up

No matter the lead generation tactic, one of the fundamentals of turning a lead into a client is to follow up with them. For instance, one cold email might slip under the radar in your lead’s inbox. But after following up a 4th or 5th time, your lead is more likely to take a look at your email, hear your sales pitch, and gain awareness of your company and what you do. Following-up is a game of statistics; the more often you follow up, the more likely you are to increase your chances of converting a lead to a client.

Is your B2B company looking for B2B marketing support? At Ajax Union, our team of marketing experts specializes in all B2B lead generation tactics, such as content marketing, account-based marketing, paid search, social media management,  sales funnel creation,  cold email campaigns, email marketing, and beyond. Learn more about what we do here.

To discuss your company’s lead generation strategy, contact us here.

 

Today we’re going to talk about SEO or Search Engine Optimization. If you’re in marketing, I’m assuming you know what this is, and if you don’t, you might be hiding in the depths of Google Search’s second page.

Search Engine Optimization, or SEO, is the process of improving the quality and quantity of your website traffic. Better website traffic means more opportunities to convert prospects into clients. A lot of elements go into SEO, so it’s important to familiarize yourself with them all to gain a better understanding of the process.

To break it down, SEO is anything done to make your website more visible and easier to find on a search engine results page (SERP), such as Google and Bing.

Incorporating SEO in your strategy can help with your brand messaging, credibility, and website traffic. If you’re struggling to develop your strategy, Ajax Union can help! Learn more about our strategy workshop here.

So how do you get started?

Research Keywords
Keyword research is the process of researching search terms that people enter into search engines and including these terms strategically into your content. This means when someone searches for a specific keyword, your site will appear higher in rankings.

Performing keyword research provides you with valuable insight into what your target audience is searching for. When you know what people are searching for, you can focus your content around those specific topics.

Make Relevant Content
As stated above, once you know what your target audience is searching for, you will then be able to create relevant content on those topics. Your target audience is searching for something that they are interested in.

Optimize the Building Blocks of Your Site
Make sure the structure of your website and URLs are simple and keyword-ridden, and that the site itself loads quickly. Metadata like page tags, header tags, image texts, and blog structure all determine your site’s SEO level.

Make Sure Your Site is Mobile-Friendly
It’s important to make sure all of your users have a positive experience when visiting your site. Today, the majority of internet browsing is done on a mobile device so making sure your site is mobile-friendly is crucial. Failing to have your site meet these standards will negatively impact your overall search engine rankings.

Post Content Regularly
Want to drive more traffic to your site? Give people searching online more reasons to visit! The more quality content your site creates, the more likely it is that your lead will go fishing for a good site match online and find you.

If you want to be visible online, you need to put your efforts into SEO. When embarking on your SEO journey, make sure you have your overall business goals laid out and use SEO to help you accomplish them. SEO is so much more than metrics, it can be the cherry on top to helping you see real success within your business.

Need help with your SEO strategy?
Learn how Ajax Union can help you craft an SEO strategy that generates leads and referrals for your business using marketing funnels, click here.

Don’t hesitate to get in touch with us. We would love to discuss your marketing needs. Contact us today!

There are a million different ways you can market your business on and offline. Although that can be a good thing, it’s becoming more and more difficult to be seen and remembered by consumers. Because of this, it’s important to create a clear, concise marketing strategy for the overall success of your business. 

So, what is a marketing strategy? 

A marketing strategy is your business’s overall roadmap. Running a business without a marketing strategy is like driving with a blindfold on. 

Think of it like this: if you don’t know where you’re going, how will you know when you’ve got there?  

Creating a clear plan for your marketing strategy will give you direction in nearly every decision you make in your business. 

The key to a successful marketing strategy is a marketing funnel. Creating a marketing funnel will help you organize and implement your marketing strategy, allowing you to visualize your customer’s purchasing journey from start to finish. 

At Ajax Union, we use a proven 3-step process to create strategies that work.

Step 1: Strategy

Step 2: Assets

Step 3: Execution

Read this article on How Ajax Union Creates B2B Marketing Funnels That Drive Business. to understand how each step plays a vital role in the success of your marketing. 

AUTOMATE YOUR MARKETING

Finding your marketing strategy confusing? 

Understand the keys to create a winning marketing strategy in our free training. 

Watch now to learn proven methods to automate your marketing strategy and improve your ROI using marketing funnels here.

What is email automation?

An email automation sequence is a series of emails that are automatically sent to your prospects as they enter new stages of the marketing funnel.

Each email is designed to drive the relationship with your lead forward until they eventually become a customer. So how do you use email marketing automation technology to convert leads into customers?

Here are some tips on how to make your emails amazing:

1. Use engaging subject lines.

What’s the first thing your prospects read? Subject lines!

If you want to get your prospects’ attention, you’re going to have to make the first line they see hard to ignore. Almost half of all emails are opened on the basis of subject lines alone. Consider making your subject lines humorous or urgent. Call out to your lead directly! The possibilities are endless.

2.  Avoid spammy tactics.

It’s best not to use too many exclamation points or all caps in your subject lines or within the body text of your emails. While you want to create a sense of urgency, using all caps online can come off as pushy and gimmicky. Or worse yet: it will lead to unsubscribes or even get you flagged by your newsletter service.

3. Write personable content.

Whether you work B2B or B2C or both,  in reality: it’s all people to people. If you want to increase conversion rates in your email campaigns, make the content of these emails as human as possible. 

After all, no one likes feeling commodified. Opting for a more conversational tone over formal and dry language makes it easier to build a relationship with your lead.

4. Make the content easy to read.

Content inside of a mailbox should still be easily digestible! It’s not an opportunity to dump information haphazardly. You can make your emails scannable by ensuring the content is organized, relatively short-form, and has distinct themes or topics.

5. Know who you’re talking to.

Make sure to personalize the content you’re including in your automation campaigns for your specific buyer persona. Incorporate language that’s appropriate for their age group and reference peoples, places, and things that are a part of their world. Speak to them directly and address their pain points!

6. Target the emails.

The age of general marketing is over! Use marketing tech to ensure your leads are receiving targeted messaging aligned with where they’re at in the customer journey. Your leads are at different stages of the customer journey, so send them marketing materials accordingly.

7. Keep the email focused on the goal

What does your email intend to do? Get more traffic on your website? Sign up for a webinar? Establish rapport? 

When you have a clear goal, make sure your email is focused and not sending your audience in varying directions. This makes it easier for you to achieve the goal, and easier for your lead to take action. 

8. Always have a call to action

Unfortunately, an email being armed with persuasive and quality content isn’t always enough. Make sure your emails have a clear call to action, like “download this article” or “visit our website” or “learn more.” It’s good practice to include only one call-to-action per email.

9. Split test your emails

When writing an email automation campaign with a clear goal in mind, consider using more than one variation of an email to uncover what kinds of language and content your users find more engaging. 

This is the essence of marketing: constantly improving your content to give your leads what they want and need!

10. Draw inspiration from other great email campaigns

First time at the rodeo? Don’t fret. We were all beginners once.

But in today’s age of information, there’s an abundance of examples for you to use when you’re just starting out in your marketing approach. Search online for other excellent marketing campaigns and draw inspiration from brands and agencies whose tactics you know work. It’ll help you hone your marketing efforts and there’s no shame in that!

To learn more about how Ajax Union can help you generate leads and referrals for your business using marketing funnels, click here