There’s no question that the events of 2020 drastically changed the way most companies operate, especially when it comes to their marketing. Due to the events of 2020, some important changes happened, such as more than 80% of the sales cycle going digital (Forrester). 

Digital transformation is unavoidable, no matter the industry you are in, and 2020 was the nail in the coffin. So, with all the changes last year has brought, what are the trends B2B marketers should be aware of for success in 2021? 

Account-Based Marketing

Account-Based Marketing or ABM, has been the trend for marketers for the past few years. Because of the pandemic, companies have shifted their ABM strategies to focus more on growing business with existing accounts. This strategy is successful due to the close relationship between the marketing and sales teams. Collaboration between these two departments allows better use of the company’s marketing materials. 

Video Content 

The pandemic has fiercely increased the number of online videos people watch. Video marketing is especially powerful for B2B marketing, adding a visual aspect to your consumer’s buying journey. According to a study done by Wyzowl, 91% of marketers feel video is more important for brands in light of the coronavirus pandemic.

With the majority of our shopping done online, consumers are looking for ways to research the products they are interested in. This has been a struggle for most companies looking for a way to provide their customers with an interactive, immersive experience. 

Unsurprisingly, YouTube and Facebook are the most widely used platforms among video marketers — used by 89% and 70%, respectively (Hubspot).

Marketing Automation

Due to the large growth of digital marketing over the past few years, there’s no doubt that we will see marketing automation becoming an industry norm. The customer journey is overwhelmingly dynamic with the numerous touch points they have to go through, it’s important to have an attribution model that allows you to track these efforts. Over time, as a company grows, it’ll be nearly impossible to track these numbers manually, making Marketing Automations an absolute necessity. And according to a study done by SalesForce, 67% of marketing leaders already leverage marketing automation tools!

The Customer Experience 

Now with most B2B buyers stuck at home, brands have shifted their focus to creating more interactive experiences for their customers. The shift to remote work has caused nearly all brands to focus on creating content to engage their consumers digitally. Although this digital revolution was caused due to the events of the pandemic, the convenience and flexibility of the digital customer experience are here to stay, meaning if you haven’t shifted your strategy to a more customer-centric focus, you’re falling behind.

LinkedIn Marketing

LinkedIn will continue to be the #1 platform for B2B marketers to reach their audience online throughout 2021. In 2020, LinkedIn became an attractive marketing platform with over 300 million active users. Today there are 740 million members with over 55 million registered companies! The platform was built for business networking and is the place to be if you’re looking to generate B2B leads and increase your ROI. Need help getting started? Check out our LinkedIn Authority Blueprint! We’ve been helping clients for years bring their LinkedIn profiles to the next level. 

 

As a marketer, it’s important to stay up-to-date on the latest trends and tactics in the industry to continue to generate leads and grow your business. If you’re struggling to pivot during these times, reach out to us! We would love to hear from you. 

Contact us here

 

As social media continues to grow, many consumers are spending more and more time online. This is especially true due to many being stuck at home.

During this time, brands are desperate to find different ways to reach and engage their audiences and a newly emerged social media platform has done just that.

Clubhouse is a new audio-only social media platform that allows you to connect with others and build relationships. This app mimics real-life interactions; there are no recordings of conversations allowed and you don’t have the option to save, meaning once a conversation is done, it’s done and gone forever. This creates a massive addiction for those who have major FOMO (fear of missing out).

So how does it work?

Clubhouse is also an invite-only platform. This creates a sense of exclusivity around the app and drives people to look for any possible way in. According to Business Insider, some are even starting to sell their accounts!

Users on the app can follow topics of interest and join themed clubs. They will then have access to different chat rooms focusing on that topic. All rooms are different, some can have a few people chatting, and others can contain thousands of people listening to top speakers like industry experts, politicians, and even celebrities.

Most people would rather sit in and listen to a conversation or presentation rather than being on video and typing at their keyboard. We can probably connect this to many experiencing burnout from countless Zoom work meetings. With Clubhouse you are given the opportunity to “raise your hand” if you have something to say. The speaker of the room can then give you speaking access. It’s almost like eavesdropping in on a fascinating, informative conversation, without the pressure of speaking or interacting.

How to Use Clubhouse for Your Marketing Efforts
So, how do you implement Clubhouse into your marketing efforts? Here are some of our recommendations:

  • Use Clubhouse to build a community of your ideal target audience.
  • Create rooms based on topics that surround your offerings.
  • Engage with users who have similar interests and that you know are actually interested in what you have to offer.
  • Have a new product or feature you want feedback on? Create a room and ask others what they think.
  • Struggling with something that you can’t figure out? Create a room around the topic and get a conversation going! You never know what kind of information is out there.

To learn more about Clubhouse check out our CEO, Joe Apfelbaum’s LinkedIn Article, How to Generate Revenue From Clubhouse.

Have further questions about Clubhouse and how you can utilize it for your business? Contact us! We would love to hear from you.

There are a million different ways you can market your business on and offline. Although that can be a good thing, it’s becoming more and more difficult to be seen and remembered by consumers. Because of this, it’s important to create a clear, concise marketing strategy for the overall success of your business. 

So, what is a marketing strategy? 

A marketing strategy is your business’s overall roadmap. Running a business without a marketing strategy is like driving with a blindfold on. 

Think of it like this: if you don’t know where you’re going, how will you know when you’ve got there?  

Creating a clear plan for your marketing strategy will give you direction in nearly every decision you make in your business. 

The key to a successful marketing strategy is a marketing funnel. Creating a marketing funnel will help you organize and implement your marketing strategy, allowing you to visualize your customer’s purchasing journey from start to finish. 

At Ajax Union, we use a proven 3-step process to create strategies that work.

Step 1: Strategy

Step 2: Assets

Step 3: Execution

Read this article on How Ajax Union Creates B2B Marketing Funnels That Drive Business. to understand how each step plays a vital role in the success of your marketing. 

AUTOMATE YOUR MARKETING

Finding your marketing strategy confusing? 

Understand the keys to create a winning marketing strategy in our free training. 

Watch now to learn proven methods to automate your marketing strategy and improve your ROI using marketing funnels here.

Our LinkedIn Local Meet-Ups have been a huge success and we are stoked to keep ’em coming!

What the heck are they and why MUST you come to one, you may ask? Great questions. You are smart.

Let us put it simply. Here’s 3 reasons why our FREE LinkedIn Local Meet-Ups are a-m-a-z-i-n-g and you should come join us:

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1. You meet new, engaged B2B professionals who are also interested in always growing, developing, and learning.

2. You learn new things about LinkedIn, the fastest growing social media platform for professionals (here’s the stats!) Learn tips and tricks on how to use Linkedin and connect on a deeper level from the ultimate LinkedIn pro, Ajax Union’s CEO, Joe Apfelbaum.

3. Um, and free food. And unlimited beer at our Dumbo WeWork location. Also that.

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Simple, right?

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LinkedIn hosts more than 500 MILLION professional profiles, which means nearly an unlimited supply of potential network connections and job opportunities.

People do business with people that they like which is why it’s SO important to get your face out there and network in real life then keep that relationship going on LinkedIn!

We truly believe LinkedIn Local will change the face of networking events by combining top-level networking with the BEST practical and implementable LinkedIn practices.

Join us in our mission to maximize the platform!

See when the next LinkedIn Local Meet-Up is happening: www.ajaxunion.com/meetup

Check out the stats: www.ajaxunion.com/LinkedInStats
Join our LinkedIn Authority Blueprint webinarwww.ajaxunion.com/blueprintwebinar