Ajax Union wants to be the first to congratulate all of the honorees of the 2021 Inc. 5000! It’s difficult to manage the kind of growth that makes a business an Inc. 5000 company in any year, and this year’s winners managed to do so during a particularly trying economic period. 

As an Inc. 5000 company ourselves, Ajax Union is uniquely positioned to be able to serve the community of the Inc. 5000 – the largest, most successful, private, growing companies in America. We know what it takes to nurture and develop fast-growing companies – because we are one

We understand that to build and maintain a fast-growing company, you need:

  • A strategy “The right strategy will save you a decade.”
  • The right people in the right seats
  • Alignment between sales and marketing
  • Repeatable processes (and to follow them!)
  • Clearly defined values – ours are Amazing Communication, Ownership Mentality, and Versatility 

Yes, marketing is important – but it only works if a strong, business-first foundation is in place. Ajax Union has found success as a marketing agency because everything we do is a result of effective systems – think EOS and Scaling Up – that have allowed us to scale at the speed of an Inc. 5000 company.

We have worked for and with many Inc. 5000 companies and those companies have seen success because of our efforts. We are proud to be associated with companies that have made the list and stayed on the list – The Elephant Pants, OpDecision, and Strata Company just to name a few.

Our CEO, Joe Apfelbaum, has spent hours interviewing fellow Inc. 5000 CEOs and executives to share valuable information on having a successful, growing business – you can listen to interviews with Joe and the CEOs HERE! Joe will continue to interview CEOs so keep checking back for more content!

If you’re looking to work with a marketing agency that understands your unique challenges as one of the largest and fastest-growing companies in America, let’s have a conversation to discuss our strategy and your business goals and how we can help. Schedule a strategy session with us TODAY. 

What is the Inc. 5000 List and why do you want to be on it?

In 1982, Inc. introduced the Inc. 500 list of the fastest-growing, privately held companies in the United States. In 2007, the Inc. 500 list expanded to the Inc. 5000 – hoping to give its readers a deeper, richer understanding of the entrepreneurial landscape and capturing a broader spectrum of success.

In August Inc. will publish the 2021 Inc. 5000 list on Inc.com. The September issue of Inc., profiling the top 500 of the Inc. 5000, will hit newsstands the following week.

To be considered, all companies featured on the Inc. 5000 must:

  • Have generated revenue by March 31, 2017
  • Have generated at least $100,000 in revenue in 2017
  • Have generated at least $2 million in revenue in 2020
  • Be privately held, for profit, based in the US, and independent (not a subsidiary or division of another company)

Getting featured on the Inc. 5000 has its perks that will bolster companies’ credibility, value, brand recognition, marketing & sales efforts, and HR initiatives like employee morale and recruiting. All companies chosen for the Inc. 5000 list benefit from:

  • Dedicated Company Profile on Inc.com: Every company that makes the list will receive a dedicated company profile on Inc.com. The Inc. 5000 company profiles receive millions of impressions every year.
  • Worldwide Spotlight: The elite Inc. 5000 list gives your company greater credibility with clients, investors, and the media – often leading to meaningful connections to grow your business.
  • Team Recognition: This award publicly acknowledges your team’s hard work and can help recruit new employees.

The 2021 Inc. 5000 Vision Conference and other networking opportunities

The 2021 Inc 5000 Vision Conference is scheduled for this Fall with 2 days filled to the brim with content and opportunities to help buoy your business. Main Stage sessions will feature bold presentations and conversations offering new ideas, strategies, and perspectives from entrepreneurs, C-suite executives, and thought leaders. Breakout sessions will include panels and interviews, roundtable discussions, and workshops.

The conference takes place entirely online and is available to the CEOs and executives of  the 2021 Inc. 5000 (general admission tickets are also available.) Live Local Celebrations will also be held exclusively for CEOs and executives in locations around the country.

Tickets are available HERE.

Attendance at these events is invaluable – many networking organizations and groups arise through the work and dedication of Inc. 5000 executives and business leaders. For example, in 2011 – the first year Ajax Union was featured on the list – Lewis Schiff and Norm Brodsky formed the Inc. 5000 Business Owners Council. The goal of the group was to meet regularly to introduce each other to new ideas, new experts, and new connections. 

Our CEO, Joe Apfelbaum, was an active, involved, organizing, and vocal member of the Business Owners Council. After the group disbanded, Joe used the network he developed to lead roundtables of Inc. 5000 CEOs to welcome new members and continue to create a community of fast-growing companies to support and network with each other.

Lewis Schiff and Norm Brodsky have recently teamed up again for the Building of Giants initiative. More information for this powerful group can be found HERE.



If you’re familiar with B2B marketing you’ve probably heard the term “lead magnet’. Lead magnets are a popular type of content that a company offers, usually a helpful infographic, checklist, or guide, in exchange for their leads’ contact information.

A lead magnet is a visually appealing, free download, or authoritative information piece. Lead magnets help you identify real people who visit your website and lets you know that your product or service is of some interest to them. Lead magnets also reinforce brand value, build industry authority, and position your business as a valuable resource during the purchase process.

When creating a lead magnet for your business, you need to first think about what your prospective buyers are searching for. Creating a piece of content around the needs of your ideal customers will increase your search results and brand awareness, and attract new leads and visitors to your website.

The content available in your lead magnet must be high-value content. It should be of higher value than the content you offer on your website.

The best lead magnets offer something useful, specific, accessible, and actionable, but they should also leave potential customers wanting more. Your prospective clients should still feel the need for your company’s service or product after viewing your lead magnet.

The most difficult part of implementing a lead magnet strategy into your marketing to gain leads is determining the best, most useful pieces of content your audience will value the most.

To start generating leads, a lead magnet needs to:

  • Be impossible to say ‘no’ to
  • Solve a pain point of your target audience
  • Be valuable enough for someone to give up their contact information in exchange for
  • Be instantly accessible

When deciding on the content for your lead magnet, you have to put yourself in your customer’s shoes. Ask yourself the following questions:

  • What does my audience care about most?
  • What does my audience struggle with?
  • What could my audience benefit from?
  • Is there anything trending or viral in my industry right now?

Whatever you decide the topic has to be tied back to your target audiences’ needs. For example, when Clubhouse became the talk of the marketing industry, we took advantage of the craze and created a Clubhouse Lead Magnet informing marketing directors and CEOs how they can use Clubhouse to generate real revenue.

A lead magnet is NOT a glorified brochure about your company or the services you offer. Yes, it should relate to what you offer in some way, shape, or form but the main goal is to provide value and educate to position your company for consideration.

The different types of lead magnets

With video content on the rise, webinars make for great lead magnets. A webinar can be a live or pre-recorded presentation. They are an easy way to put out educational content without being boring. A live webinar helps connect you with real prospects in real time. Doing a live webinar also allows you to be more personable and connect with those in need of your service or product.


Guides are typically the most popular type of lead magnet because they are usually the easiest to produce. Using guides, eBooks, white-papers, etc is a low-risk way for a potential client to sample your content, brand experience, and value proposition. This is also a great technique to gain decision-makers trust before they even speak with you.

Templates & Checklists
PDF content in the form of a checklist or preparation guide tailored to your industry is another type of downloadable B2B lead magnet that does really well. Provide insights without giving too much away. When done correctly, it’s an effective technique to deliver a service or value to your customer that also helps them seize opportunities.

Free consultation
If you’re in the service industry, you can provide a free consultation as a lead magnet. For example, at Ajax Union we offer a free 15 minute strategy session for any company that is interested in working with an agency. We talk about their needs and determine the best plan of action in order for them to reach their goals without giving away our trade. If you need help with next steps for your business, feel free to schedule a meeting with one of our strategists today!

Once you’ve gathered contact information from your successful lead magnet campaign, it’s not guaranteed that your prospective clients will reach out to you. It’s up to you to follow-up. When someone downloads a lead magnet from the Ajax Union Resource Library, they are automatically entered into an email automation thanking them for their download along with another download link. After that they will continue to receive helpful resources from us, ending in an opportunity for them to schedule a consultation with our strategy team.

Lead magnets are important for any B2B business because they form a bridge from exposure or awareness, to trust and likability. They give people a stepping stone to stand on and make a decision if they want more of you before you expect them to give you their business.

Now that you know the importance of lead magnets, the different types, and how to effectively use them…it’s time to get started!

At Ajax Union we help clients of all types create lead-in products for their potential clients. If you need help executing your next lead magnet or would like to talk to one of our strategists to design a plan for your business, schedule a meeting today!