What is a Company Profile Datasheet?

A company profile datasheet is a document where companies can inform potential customers and investors about their operations and services. It can be used for a number of reasons such as providing information to prospective customers, building trust with potential investors, and attracting talent.

You can tailor and emphasize certain parts of your datasheet depending on your business objectives or goals. A good company profile datasheet is one that effectively conveys the kind of information you want to send to your target audience.

For example, If you want your company profile datasheet to be used to attract potential employees, then focus on the points that will help you stand out from other companies such as company culture, workplace benefits, future plans, etc. A company datasheet can fulfill a number of different purposes.

Company profile datasheets can be used by any type of company that wants to share what they do with their target audience. It isn’t industry or size-specific.

Company profile datasheets can include information such as:

  • How the company was founded
  • Company values
  • Mission statement
  • Unique selling proposition
  • Services offered
  • Strategy
  • Client base
  • Key accomplishments
  • Future plans

Why is a Company Profile Datasheet Important?
why company profile datasheet is important

A Company Profile Datasheet is useful for a number of reasons:

  1. It tells prospective customers what you offer

    A company profile datasheet often contains information for prospective customers about the kinds of products and services you offer as well as how you offer them. Include details but clear information about your offerings so that prospective customers can get a good idea of the kinds they can expect from your company.

    If you have a target market in mind for this datasheet, then tailor it to match their expectations, wants, and needs so that you can better connect with them and show them how you specifically address their needs.

  2. building relationships blog image

  3. It attracts employees and investment opportunities

    Company profile datasheets that emphasize a good company culture can be a great way to attract talent and investment. Showing information such as future steps, clients you work with, and information about your company are great ways to invite people to work with you. This kind of information can help get people excited about your brand and working with you.

  4. It provides a good company image

    A company profile datasheet, like your website, can be used as a way to deliver information about your company to prospects. Just like a well-designed and thought-out website can be used to provide a good company image, company datasheets can as well.

    It helps to add credibility to your brand and show that you are willing to put the work into producing offerings for your prospective clients.

  5. building trust blog image

  6. It allows you to build trust with prospective investors and customers.

    Sharing information about your company such as how it was founded and what your values are can help to build trust with people looking to work with you.

    For example, if your values show that you place an emphasis on helping the environment, then you are going to look more attractive to customers, investors, and employees who value the environment. 71% of consumers prefer to buy from companies whose values reflect their own.

    This could be the difference between gaining a client or not, so it’s really important when thinking about your datasheet the kinds of people you want to attract with this document.

  7. It helps you stand out from companies

    Similar to a previous point, a company profile datasheet can help you stand out from other companies because you have a one. Having one shows the conscientiousness of your company. It gives more opportunities for people to interact with you, more touchpoints with people mean that you have more ways to sell yourself to clients.

    Every little edge helps when trying to stand out from the crowd, and having a company datasheet is a way of helping achieve this.

 
At Ajax Union, we can create the perfect company profile datasheet for your company to help you stand out from the rest and reap all the other benefits we brought up earlier.

Check out our company profile datasheet here.

Does your business need a company profile datasheet? Schedule a FREE strategy session with us and we’ll give you personalized insights on your business.

For more helpful information on B2B Marketing check out our resource library.

For businesses looking to hire a marketing agency: the truth is, 90% of the agencies out there won’t be a good fit for your business.

Finding an agency that understands your business’s needs, opportunities for growth, and budget limitations is no small task. But, there are key ways you can identify whether or not an agency will be a good match.

One effective tactic for vetting an agency is by preparing a one-page document that summarizes your business, its needs, your budget, and some stakeholders. At Ajax Union, we call this document a “Request for Proposal Questionnaire,” or an RFPQ.

Here are the 8 kinds of information you should include in your RPFQ:

8 Things To Include In Your RFPQ Graphic

  1. Details on your business: What is the name of your business and product or service? What is the website URL that you would like to market? Who do you serve? What problem do you solve in the market?
  2. Your current needs: What is the problem you are trying to solve with marketing? Why do you need digital marketing? Are you looking for lead generation, branding, or general marketing support? What tactics do you need help with? PPC? SEO? Social media? Email? Public relations? Video? Website management? Help the agency identify your need and the tactics you would like to execute.
  3. Your current situation: Why are you reaching out now? What changed in your business? Did someone leave? Are you looking to change agencies because of a lack of results or some other reason?
  4. List of decision-makers: Who are all of the people that will need to make the decision on selecting an agency? This should include everyone’s names, titles, and what their involvement will be.
  5. Marketing budget: What is your marketing budget for an agency and for advertising spent monthly? If you do not have one, it’s helpful to provide a range. Also, if possible; you should explain how much revenue you hope to generate in your business and what your average client spends with you. Be as specific as possible.
  6. Timeframe: If you decide to move forward with what the agency has to offer, when would you like to get started? Pick a project start date now so the agency knows if they have the resources to accommodate and onboard you properly.
  7. Contact information: What is the best way for the agency to reach you? This should include your name, email, cell, and address if you want the agency to meet you in person at some point. What are the best times to set up a meeting to review this opportunity and who else needs to be on this thread? Include their contact information as well.
  8. Additional information: You can also include more information if you feel like it’s needed and you did not cover it. For example, you can tell the agency about your culture, your values, how you operate, what CRM you use, and what technologies you are currently using. You can include links to your style guide, and resources for the agency to watch, read or review. Anything that you think might be helpful for the agency to understand the scope of the project or your business would be very helpful.

 

The RFPQ is extremely helpful because it saves time; you won’t have to have an hour-long conversation with an agency trying to just collect information because you spent 15 minutes writing everything down. It might be worth filling elements of this document out if you want to hire a freelancer or employee. You want to make sure that people get a full picture of what your need is.

But why is all this information needed? Let’s do a Q&A below:

 

Q: How much information do I need to provide about my business in order for an agency or freelancer to be able to help me?

A: The more information that you provide, the better equipped the agency or freelancer will be to be able to support you and see if what they have to offer is a good fit. Often, it’s not a good fit, but agencies will not be able to tell you that because they do not have enough information. Agencies need to know what your company does, who you best service, why you have focused on that market, what your competitive advantage is, what your values are, and what problem you solve in the market. Additional videos, websites, links to brochures, or marketing materials are also helpful to help your agency get the full picture. 

Other questions you should try to answer are: How many employees do you have? Who are the key players? What are your annual sales? What are your goals? What are your main product lines or services that you offer? The more information you provide, the better. Often you can just provide a few sentences with some links and that would be enough.

 

Q: Why do I have to tell an agency what my need is? Aren’t they the experts? Shouldn’t they tell me what I need instead of me spelling out what we need?

A: You are the expert in your own business. You know your business better than anyone else. Your opinions and experiences matter. By telling an agency what your need is, what tactics are working that need to be expanded on, and what is not working but would like to fix, you’re helping your agency get you the services you need. 

Yes, they might be the marketing experts, but putting the marketing experts together with you, the expert on your business, will help them create a plan that will achieve your goals. 

 

Q: Why is it important for an agency to know your current situation? Why can’t an agency just give your business a proposal? How will this information help the agency?

A: Knowing the history of your marketing operation helps us understand what resources you have had in the past and what you are used to dealing with. You may have lost access to a resource or you may have access to a resource that you will be losing very soon. Our approach will be different depending on your situation. We want to be proactive and get to know the lay of the land. We also want to be sensitive to any problems that you may have experienced. Maybe you were burned by a past relationship. We want to understand WHY you feel like you were burned to try to avoid history repeating itself.

 

Q: How will understanding who is involved in making the decisions help an agency provide us with great marketing services?

A: When it comes to making decisions for hiring an agency or freelancer, there are often a few people that are involved: you have gatekeepers, influencers, decision-makers, users, and buyers. There can be a board that is involved. The agency will want to understand each unique player, who they are, and what their concerns are from the beginning so they can make the best possible presentation to appeal to all of those key players.

 

Q: We really do not want to share our marketing budget. Do we have to decide on a budget? Why can’t an agency just tell us what it costs instead of making us create a budget?

A: Most small businesses do not have budgets for marketing. If they get results, they will spend more. If they are wasting money, they will spend less. At the same time, when you are starting a marketing campaign, you must have some understanding of what your test budget will be to try out a campaign for a period of time. There is no real way of knowing what result you will get unless you have a crystal ball. Working with an agency might cost a few thousand dollars per month and testing out an advertising campaign can also cost a few thousand dollars per month. 

A common issue businesses run into is that they don’t have the cash to run a test, or they want to create a new brand for their business and have a set budget to do that. In this event, businesses fear that full transparency will disallow them from accomplishing a marketing goal for less. This is a valid concern. If you do not trust an agency with a budget, you probably shouldn’t trust them to do work for you. When the agency gives you a proposal with a scope of work, it needs to make sense. You will not get the same website for 20k as you will get for 50k. 

Ultimately, higher-quality services cost more money, whether it’s a flat fee or hourly. There are standard prices for getting things done. You will not get someone to manage your $10k AdWords budget for $500 per month and spend an hour per day in your account. They might spend an hour a day in your account if you spend $2,500 a month to get that campaign managed. You will not get a proper brand strategy session that costs $15k for $300. Tell the agency where you are at, and they will find a way to either work with you or refer you to someone that would fit into your range.

 

Q: How do I decide what my marketing test budget should be for a lead generation campaign?

A: A good agency will look at your goal first and understand what you are trying to achieve. You might want to grow your business from 1.3 million to 1.5 million in revenue this year. That means you want to add 200k in new revenue. Think about the REAL value that you would need to invest to generate that new 200k in business. You might be able to invest 100k to generate 200k. Should you spend the full 100k upfront? Probably not! 

Invest a few thousand dollars a month and see if you get leads that will lead you to 200k. If the campaign fails, this wasn’t wasted money— because you had a test budget! 

The question is WHAT did you learn? You need to be the judge to see if the campaigns you ran had potential; it’s your money. Pick a number you are willing to invest in and see what you can learn each week. Remember, if you invest very little, you will need to wait a much longer time to see if this plan works. You can spend 100k over 90 days to try something out or you can invest 100k over 10 years. You might get the same results… Time plays a factor in testing. Pick a budget that makes business sense for you.

 

Q: Why is it important to know what your timeframe is for getting started? I feel like you are pressuring me to decide.

A: No one wants to rush you into making a decision. The reason why understanding your timeframe is important is because an agency must understand its own resources and commitments and how they will be able to help you with getting started. Resources are always limited and if you want to start today, the agency will need to have the bandwidth to support that. If you want to start in 90 days, an agency may or may not be able to wait. Understanding your timeframe to plan ahead is a very important part of making sure an agency is a good fit.

All in all, finding the right marketing agency for your business is extremely difficult. After all, it is an investment of money, time, effort, and resources that go into entrusting a group of professionals to make the vision for your business become a reality. Ultimately, if you want to find the best match for your business, you’ll need to offer the most details about your business, its goals, its stakeholders, timeline, and budget, and be prepared to ask questions!

 

Does your business need marketing support? Schedule a FREE strategy session with us and we’ll give you personalized insights on your business and be sure to ask you the right questions!

For more helpful information on B2B Marketing check out our resource library.

In the world of B2B digital marketing, nothing is more important to get right than your target audience.

Without knowing who you’re serving, your marketing efforts may very well miss the mark. On that note, B2B marketing is completely different from B2C marketing! 

If you’re interested in learning B2B digital marketing best practices, download our guide today!

Did you know that there are around 5.6 billion Google searches a day? Yep, you heard that right, 5.6 billion searches! SEO

In today’s digitally saturated world, anything you need is one search away. And if you want your website to rank high among those searches, you’ll have to play by Google’s rules. To do this you will need to improve your search engine optimization (SEO) efforts. What is SEO? SEO is the process of increasing the quality and quantity of search engine traffic to a website or a web page through organic or unpaid traffic.

By making small adjustments to your website you can start to improve your search engine ranking so people can find you more easily than your competitors.

If you’re interested in improving your site’s ranking, download our guide to learn the 5 ways you can improve your website’s SEO ranking!

To market effectively, you need to understand the differences between marketing towards businesses (B2B) and consumers (B2C). The way you market towards B2B and B2C companies are completely different when it comes to how you communicate, build relationships, and the buying cycles each one goes through. 

Keep reading to learn about four key differences between B2B and B2C Marketing.

 

  • Building Relationships 

Building personal, long-term relationships is crucial for any B2B business. B2B organizations usually handle larger accounts dealing with contracts, subscriptions, and licenses that can span up to hundreds and thousands of dollars. This is why B2B companies must place their clients at the center of every aspect of their business. As for B2C customer relationships, they can be loyal to certain brands, but overall consumers prioritize quality and value and want to satisfy their needs at the best price available. 

 

  • The Buying Cycle

The time it takes to sell to a business versus a consumer is completely different. For a business to make a purchase, it has to go through multiple decision-makers and/or stakeholders. It’s important to know that the person who might understand your product or service the best, might not be the one paying for it. Therefore B2B marketing requires a personalized marketing plan specific for each stakeholder or decision-maker. B2C marketing requires a lot less catering. Consumers are driven by emotion and rarely need to confer with others before making a decision, making the buying process much faster than B2B. 

 

  • Messaging 

In B2B marketing, your customers’ focus is primarily on ROI, expertise, and efficiency. This means when they are making a purchase, they need to know they are making a good investment that positively impacts their ROI. When creating messaging for B2B marketing, create content that showcases your business expertise and the ROI of your product. For B2C messaging, keep it short and simple. Make the benefits of your product known and emphasize the ease of purchase to get your product into their hands. Try to make your message relatable, make your consumers feel like they can relate to your brand on a personal level.

 

  • Advertising 

B2B and B2C marketing not only differ in their messaging, but also in the way those messages are delivered. In B2B marketing, you need to warm up your potential customers to your product or service. Give them the information they need to understand how your product will make their lives better. For B2C advertising, consumers already know what they are looking for. It’s your job to evoke emotion to drive them to make a purchase. 

 

Is your B2B company looking for marketing support? At Ajax Union, our team of marketing experts specializes in all B2B lead generation tactics, such as content marketing, account-based marketing, paid search, social media management, sales funnel creation, cold email campaigns, email marketing, and beyond. Learn more about what we do here.

 

To discuss your company’s lead generation strategy, contact us here.

 

So many b2b companies don’t have a documented new client qualifying process for the sales team to reference when speaking to prospects for the first time.

What is the cost of lacking a qualification process?

  • sales reps waste precious time
  • sales reps lose motivation by sending out proposals that will never close

OUCH!

What is the upside to an amazing qualification process?

  • shorter phone calls
  • clear objective for first call
  • reduced follow up
  • monster win rate

YAY!

What would life look like with a 90% Qualified Lead to Win rate?

How much extra time would the sales team have if 50% of follow up time was reduced? Longer Lunch Break Anyone?

HOW DO WE FOCUS ON PROSPECTS THAT ARE LIKELY TO BECOME LONG TERM HAPPY CUSTOMERS?

Ask These Four Simple Questions: 

  1. What is your need relating to our product or service?
  2. By when do you want to have a solution in place? (Options: Yesterday, In the next 30 days, Not Sure)
  3. What is your budget range for this solution? (Provide range options: Under your minimum, Over your minimum)
  4. Who else needs to be involved in the decision to move forward?

Next steps: TAKE ACTION NOW!!

  1. Print out these four questions and TAPE them down to the desks of your sales team!
  2. Set up 15 minute roleplaying mini sessions once a week to train with your sales team and improve
  3. Record your sales team phone calls and review them weekly to tweak the prospect qualification process

This is the moment of truth!! ACT NOW!

Want to add even more? Include your ideal company filter to further weed out the wrong type of business

Ajax Union company type filter is as follows:

  • B2b is primary target
  • Over 3m in annual revenue
  • Over 3 years in business
  • Recurring revenue structure
  • High avg client annual revenue over $10k
  • Relationship based accounts
  • Looking to grow 10 – 25 % depending on top line revenue volume
  • Located in the NYC metro (not a deal breaker)

Share your comments below or email us at amazing@ajaxunion.com on how you would improve this qualification process.

See original LinkedIn Article Post

The New Year has arrived! Yep, 2017 showed up faster than the speed of lightening. The buzz is who can develop the best list of new year’s resolutions and stick to them. It can get pretty tiresome to continuously try and fail. Maybe it’s because we are only human and tend to set our sights too high, or stifle our ability to do something different.

As marketers and people who aim to learn and grow a little more each day, it’s time to make 2017 the year of accomplishment. The year of change. The year of success. Of course, it may seem easier said than done, but we have compiled a list of key resolutions that you can be dedicated to throughout the new year and forever. Break the limitations on your resolutions.

Here are 6 resolutions for every marketer to transform the future in 2 0 1 7

 

  • Post to your social media accounts

Whether you work in the marketing department of a specific company or a marketing agency, it’s easy to get consumed in other social media profiles that you forget about you own. If you don’t market yourself and share your interests and values, how will people get to know the person behind the profile? Start small. Post at least twice a week and write an original article or blog post on a monthly basis.

  • Read Read Read

Between commuting each day by train, taking lunch breaks, TV commercials and holiday off days, everyone can find a 30 minute time slot to read. Pick a piece that interests you like a newspaper, magazine, online blog or novel. Reading expands your knowledge, vocabulary and exercises your brain. Gaining more insights into your industry or personal hobbies are equally important so read content as long as you’ll enjoy it.

  • Stay in the loop with industry news

This pertains to any industry but especially the marketing industry. The world of technology and Internet is constantly evolving so you, the marketing expert, must be the first to know what is happening and how it can affect and benefit your business. Subscribe to blogs or print magazines, get email notifications from news websites, read articles from industry leaders on LinkedIn and share what you find. Declare to the world that you are ahead of the game.

  • Document your strategies

People go about their daily activities by route, without putting much thought into how they can BE more efficient. What you are an expert in, someone else struggles with. Therefore, documenting processes and having templates for marketing briefs, content calendars, case studies, dashboards or a simple office checklist is invaluable. Documenting saves time when others have a framework to work off of and enables more people to benefit from it.

  • Use an organization app

Humans can only remember so much and it can get overwhelming when you try to retain data overload without writing it down. There are numerous apps for desktop and mobile that can easily help you get organized at work and home. Some top picks we found are Evernote for taking notes, recording a meeting and sharing relevant content, Dropbox for sharing files with family, employees and clients and Trello for organizing and prioritizing tasks and projects.

  • Keep your emotions in check

We all have a secret hit-list with the neighbor, relative, rude subway rider, co-worker or client and it’s ok. But lashing out and letting them ruin your mojo is out of line. remember everyone has their own trials and tribulations. The key is to release your emotions in the right place at the right time. Don’t respond to comments because it only blows the situation out of proportion. Take steps to keep your emotions in check by staying quiet once a day, taking a short walk to cool off or get a good workout at the gym. See your mood transform and people’s outlook on you improve drastically.

In short…

*Transform your resolutions into success stories. Whether it takes you a month, a year, or five years, never give up on becoming a better version of your work and home self.

*Make 2017 the year you remove the stereotype of resolutions and focus on the commitment. It doesn’t matter if it’s a short term commitment or one that last the rest of your life: just be sure you own it.

*Set goals for yourself so you can hit them and revel in the feeling of success. This will not only make you an expert marketer but also an expert version of yourself and that’s the greatest brag of all.

 

Need Help With Your 2017 marketing plan? Ajax Union is a full service digital marketing agency based in Brooklyn, New York. Our team is here to help you become an amazing company. Contact us so we can walk you through the realm of online marketing!