As social media continues to grow, many consumers are spending more and more time online. This is especially true due to many being stuck at home.

During this time, brands are desperate to find different ways to reach and engage their audiences and a newly emerged social media platform has done just that.

Clubhouse is a new audio-only social media platform that allows you to connect with others and build relationships. This app mimics real-life interactions; there are no recordings of conversations allowed and you don’t have the option to save, meaning once a conversation is done, it’s done and gone forever. This creates a massive addiction for those who have major FOMO (fear of missing out).

So how does it work?

Clubhouse is also an invite-only platform. This creates a sense of exclusivity around the app and drives people to look for any possible way in. According to Business Insider, some are even starting to sell their accounts!

Users on the app can follow topics of interest and join themed clubs. They will then have access to different chat rooms focusing on that topic. All rooms are different, some can have a few people chatting, and others can contain thousands of people listening to top speakers like industry experts, politicians, and even celebrities.

Most people would rather sit in and listen to a conversation or presentation rather than being on video and typing at their keyboard. We can probably connect this to many experiencing burnout from countless Zoom work meetings. With Clubhouse you are given the opportunity to “raise your hand” if you have something to say. The speaker of the room can then give you speaking access. It’s almost like eavesdropping in on a fascinating, informative conversation, without the pressure of speaking or interacting.

How to Use Clubhouse for Your Marketing Efforts
So, how do you implement Clubhouse into your marketing efforts? Here are some of our recommendations:

  • Use Clubhouse to build a community of your ideal target audience.
  • Create rooms based on topics that surround your offerings.
  • Engage with users who have similar interests and that you know are actually interested in what you have to offer.
  • Have a new product or feature you want feedback on? Create a room and ask others what they think.
  • Struggling with something that you can’t figure out? Create a room around the topic and get a conversation going! You never know what kind of information is out there.

To learn more about Clubhouse check out our CEO, Joe Apfelbaum’s LinkedIn Article, How to Generate Revenue From Clubhouse.

Have further questions about Clubhouse and how you can utilize it for your business? Contact us! We would love to hear from you.

When it comes to managing a social presence for your business, It’s inevitable to have profiles on multiple social networks. There’s your Facebook page, Instagram and Twitter feeds, Google+ and Linkedin groups, the list goes on. Every platform demands an incredible amount of your time; whether it’s creating content, growing your presence, or engaging with your social community.

At this point, it’s a matter of efficiency. You have a business to run, your team is already bombarded with tasks. You’re probably looking for a way to manage your social media presence more efficiently. While there are several options to manage your accounts, today we’re going to focus on Hootsuite, it’s features, and it’s ability to help you get a solid grip on managing several accounts efficiently.

Monitoring your Social Presence.

Hootsuite has the unique feature to organize information into separate tabs within the dashboard, and within those tabs you can have up to 10 social media streams.

Hootsuite supports five social platforms: Twitter, Facebook, Google+, LinkedIn, and Instagram. You can choose different types of information to monitor for each platform. Below we break down the features on Hootsuite for each social platform:

Twitter

  • Monitor news feeds of profiles you follow.
  • Keep track of your brand mentions.
  • Read messages in your direct message inbox.
  • See your retweeted content.
  • Track scheduled tweets.
  • See and engage with tweets from people in your twitter lists.
  • Publish live tweets or schedule them.
  • Reply to tweets.
  • Send direct messages.

Facebook Business Page

  • Read messages sent directly to your page.
  • Monitor and comment on posts made by others to your page.
  • Publish and schedule posts on your timeline.
  • Manage your company FB events.
  • Quick suggestion: Hootsuite allows you to create a tab of other Facebook pages whose audiences are similar to your target market. This allows you to reach a new target base.

Google+ Company Page

  • Publish and schedule posts to your page feed.
  • Monitor and edit posts you’ve made to your page.
  • Comment on posts made to your page.
  • Monitor the content from your Google+ circles and groups.
  • Engage with your home news feed streams.

LinkedIn Company Page

  • Publish and schedule posts to your company page.
  • Reply to comments made to your company posts.
  • Monitor updates on your company page and your Linkedin groups.

Instagram

  • Monitor your home news feed, your own posts, and your followers posts.
  • See the latest people you’ve followed.
  • Search posts from specific accounts, locations, and hashtags.
  • You cannot publish from Hootsuite, but you can use Schedugram to publish from your desktop.
  • Comment on Instagram posts.

Keeping tabs on your tabs.

Overall, the power of social media is far reaching. Gone are the days of simply posting content and going on with your day. To fully reap the benefits of an intelligent social media strategy, you must take the time to engage with your audience and community that you have spent so much time creating content for. Platforms like Hootsuite help to make your efforts efficient.

Need help with your social strategy? Our team at Ajax is here to help you manage your social media presence. Contact an Ajax Union representative today!