Most companies already take part in email marketing of some kind. It’s one of the oldest forms of internet marketing, before the days of Facebook and Twitter. But many are still only considering the interaction of a potential customer with …

In the digital age complete with online spell checkers and in-program dictionaries, we’ve all become horrific spellers. I can’t lie: spelling isn’t my strongest attribute, but I make it a rule to never trust spell check. While we sit here …

Email marketing is a very important aspect of online marketing, and success can only come if subscribers actually open and read your email. There are a few ways you can go about tempting users to open up your email, which …

Individuals and companies who work with search engine marketing are the first to remark that PPC is in a constant state of innovation, reconstruction, and refinement. Users of Google Adwords and similar systems find this to be a mixed bag: pleased that …

Thanks to everyone who attended today’s webinar, “Linkbuilding in a Post-Penguin World,” hosted by Sarah. We covered some major changes in the SEO world following Google’s Penguin algorithm update in 2012. Please see below for some further reading on the …

Two different words. Two different definitions. Two completely different functions. So why do some people think writers are okay with editing either their work or the work of another? Maybe it’s to cut costs, or space is limited in your …