LINKEDIN: THE NUMBERS
Most people don’t realize but there are over 500 million people on LinkedIn and many of your potential clients are using LinkedIn daily. Here's what makes LinkedIn important by the numbers.
B2B marketing on LinkedIn drives leads and revenue
Retarget website visitors, reach out to existing contacts as well as connect with new ones, and build account-based marketing campaigns on LinkedIn. Engage with valuable prospects who otherwise could have been out of reach. LinkedIn’s lead conversion rates are 3x higher than other major ad platforms.
LinkedIn empowers you to exceed marketing specific goals
Figure out why you are on LinkedIn. What is your core purpose for being on the platform and what do you want to get out of it? Most people are focused on the outcome and they forget about the process that leads to the outcome. In order to reach LinkedIn success, you make first set specific, measurable, attainable, timely goals and LinkedIn’s analytics allow you to do just that.
Real marketers are experiencing undeniable results
The statistics are impressive. The case studies from individual B2B companies are even better. Companies have seen a 2X increase in converstion rates using LinkedIn Lead Gen Forms compared to regular contact forms, 11X better response rates on their Sponsored InMail compared to email, and have seen up to 94% of leads generated through LinkedIn. These results are real and not to be taken lightly.