If you’re a B2B business you’re probably always searching for new ways to improve your marketing strategy.
Expanding your business is difficult, especially if you aren’t implementing new ways to increase your visibility. However, determining the best marketing strategy for your business takes time, research, and understanding of your business and goals.
How do you effectively deliver your message to the right audience? How do you increase visibility and sales while maintaining a profit?
With so much contending for our attention today, from social media to search engine optimization, blogging, and pay-per-click advertising, it’s crucial to utilize these marketing strategies to stay ahead of the competition.
Keep reading to learn the 5 tactics your B2B Company should be implementing to improve its marketing strategy!
1. A Social Media Presence
You can’t deny the importance of social media. Nearly 4.70 billion people around the world use social media.
On social media, ads and brand content live in or next to a social stream and look a lot like the content your audience would consume from their friends, family, and other connections.
Consider using Facebook Ads as an option for your social media marketing strategy. Facebook allows you to target your ads to a specific audience so you know you’re being seen by your target audience.
2. A Robust Search Engine Optimization Strategy
Search engine optimization or SEO is one of the most important aspects of a marketing strategy. We can’t stress this enough!
If you don’t have good SEO, you’re probably not being seen or ranking on Google at all. And if you are, it’s not on a page anyone is scrolling on.
Optimizing the content on your website allows search engines to direct your content toward a user’s search result page.
SEO allows you to increase organic traffic to your website and rank higher in search engine results. You should concentrate on three types of SEO:
- On-page SEO
- Off-page SEO
- Technical SEO
There’s so much that goes into SEO, so if you’re interested in learning more check out some of our other blogs!
5 Ways To Improve Your Website’s SEO Ranking
3. A Consistent Blogging Schedule
Blogging is a powerful tool to use and has been proven to be a top marketing strategy for growth to use for B2B companies.
Creating informative content for your target audience is an essential part of marketing. Your consumers are constantly looking for valuable information in order to make their definition.
Did you know that producing content costs 62% less than traditional marketing formats, but generates 3x the leads?!
Providing your target audience with value instantly positions you as an authority in your industry. Worried you’ll reveal too much? Don’t. When writing content always give your audience the WHY and WHAT, never the HOW.
That’s what they need you for. 😉
4. Email Marketing and Automations
Email marketing is still here and relevant! Although it’s important to utilize other networking platforms, such as LinkedIn, email marketing is still a crucial aspect of your marketing strategy.
If you’re in B2B, you know how saturated the market can be and the number of emails that all look the same, and are trying to sell you something you’re not interested in.
The key to email marketing is to stand out from the crowd. What can you provide that will make someone WANT to respond to your email rather than immediately sending it to their trash?
To learn more about how to implement email marketing in your marketing strategy, read our blog!
5. Video Content
Video is taking off and is one of the fastest and easiest ways to spread information to your target audience. With video marketing, you eliminate miscommunications and can clearly present your offering to your consumers.
Have a product that needs extra explanation or may be hard to understand on paper? Create a video! Walk your audience through your product step-by-step providing them with value along the way.
Consumers are impatient and need visuals. Video is the best way to get in front of your audience and convince them of your product or service – especially since they are currently dominating the newsfeeds on all social networks.
Consumers are not searching around to figure out how your product can benefit them. You need to let them know, quickly or they’ll be on to the next.
Check out our free webinar where we teach our audience how to automate their marketing strategy!
Growth is essential for the success of your business. Implementing these tactics will help your B2B company improve its marketing strategy to generate more qualified leads.
Need help? Ajax Union is a B2B digital marketing agency that can help your company with all of the above. Be sure to schedule a FREE strategy session with us and we’ll give you personalized insights on your B2B marketing budget.
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