Stay Up To Date With Ajax Union

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🌈 Come to one of our FREE Ajax Union LinkedIn Local Meet-Ups! 🌈

Our LinkedIn Local Meet-Ups have been a huge success and we are stoked to keep ’em coming! What the heck are they and why MUST you come to one, you may ask? Great questions. You are smart. Let…

10 LinkedIn B2B Content Ideas – Up Your LinkedIn Game.

There are over 610 million people on LinkedIn and 40% of engaged users log in daily, which means many of your potential clients are using LinkedIn daily. LinkedIn is the biggest networking event in the world…

Happy Holidays from our Management Team to Yours!

Happy Holidays from our Management Team to Yours!   Happy Holidays, from our Management Team to yours! The team comes first at Ajax Union. My favorite part of my job is making sure our team…

The Power of LinkedIn – Recognize, Strategize, and Prioritize.

Most people don’t realize but there are over 500 million people on LinkedIn and many of your potential clients are using LinkedIn daily. LinkedIn is the biggest networking event in the world and people show up…

How to Create a Digital Marketing Strategy with Joe Apfelbaum (JBiz Expo)

How to Create a Digital Marketing Strategy with Joe Apfelbaum (JBiz Expo) Joe Apfelbaum: 00:11 Really long time. Let’s give God a round of applause. Joe Apfelbaum: 00:16 I know many back in the day.…

Marketing Mojovation — Joe On “The Hard Corps Marketing Show”

Check out our very own Joe Apfelbaum, CEO of Ajax Union, on the Hard Corps Marketing Show Podcast – Episode 23!   “You have to be tactful in order to be impactful” – Joe  …

GDPR: What Is It?

If you’re wondering why GDPR has been spamming your email, it’s simple: it’s necessary to know what it is. In fact, negligence to the new regulation may risk millions, even hundreds of millions of dollars!…

What is sales enablement?

If you’re constantly wondering why you have so many prospects that just aren’t closing or why you have a whole sales team but such a low lead conversion ratio, you might want to reconsider your…

Leveraging PPC for Account-Based Marketing

If you’re a business or website owner, you’ve probably heard one of the many acronyms and terms used to describe online advertising. “PPC”, “SEM”, “paid search”, “display advertising” or simply “paid media” are among the…

How to Generate Piping-Hot B2B Leads Online

B2B lead generation is made up of groups of activities that are challenging to quantify. Sales and marketing are sectors of your business reliant on quantifiable information, but the ambiguous nature of lead generation is…

See The Whole Picture, Save The Whole Elephant Featuring Nathan Coleman

“I think it’s important, with anything, that whatever you read, you become. So I try to get a variety of different sources…because one viewpoint that aligns with what you already think is not going to…

TOFU, MOFU, and BOFU: An Intro to the Marketing Funnel

  In an age where prospects are more educated than ever, we the marketers need to be able to offer tailored information based on what stage the prospect or lead is in. Marketing funnels are…

Taking It Personal To Get To The Top Featuring Drew Polin

“Setting one on one coffee lunch and breakfast meetings on a regular basis for three, four straight years–four or five days a week to build that foundation and that network.” Company: OpDecision CEO: Drew Polin Website: http://www.opdecision.com INC5000…

How to Find the Right Marketing Automation Platform for your Business

  Marketing Automation is a second beating heart, thinking brain, and breathing lungs for your business. You may not have the resources to hire someone to manage all of your customer and/or client interactions.  That’s…

Where The CEO’s Responsibility Lives Featuring Jeff Sammak

“To be successful, you need good people. You need them working as a good team and every time you let there be a chink in your armor, it’s the wrong thing to do.” Company: Strata Company…

Renewals Is The New Business Featuring Pete Lamson

“You can sell anybody anything once, but you don’t have a business until they renew.” Company: Jazz HR CEO: Pete Lamson Website: http://www.jazzhr.com INC5000 Profile: http://www.inc.com/profile/jazzhr – 2017 Rank 3390  // 3-Year Growth 94% //Employees 350 // 2016 Revenue $5.6 M Pete…

When Not To, Just Do It Feat. Curt Bashford

“The most important quality in a salesperson is common sense” Company: General Devices CEO: Curt Bashford Website: http://general-devices.com/about-us/overview/ INC5000 Profile: https://www.inc.com/profile/general-devices – 2017 Rank 2503  // 3-Year Growth 142% //Employees 31 // 2016 Revenue $6.1 M General Devices was featured on the INC5000…

Eliminating The Red Tape That Comes With Financial Institutions Feat. Mark De Backer

“The most important quality in a salesperson is common sense” Company: Blue Bridge Financial CEO: Mark DeBacker Website: http://bluebridgefinancial.com/ INC5000 Profile: https://www.inc.com/profile/blue-bridge-financial – 2017 Rank 2572  // 3-Year Growth 137% //Employees 30 // 2016 Revenue $6.6 M Blue Bridge Financial was featured on…

Every Employee On A Commission Plan Feat. George Bresler

“I break a lot of bread. I press a lot of flesh.” Company: GB Collects CEO: George Bresler Website: http://www.gbcollects.com/ INC5000 Profile: https://www.inc.com/profile/gb-collects – 2017 Rank 4788  // 3-Year Growth 47% //Employees 61 // 2016 Revenue $4.1 M GB Collects is a commercial…

Management by Walking Around in the Age of Fitbit Feat. Melode Smelko

“Live by a ‘yes it can be done’ philosophy.” Company: ALTRUA GLOBAL SOLUTIONS CEO: Melode Smelko Website: http://altrua.com/ INC5000 Profile: https://www.inc.com/profile/altrua-global-solutions – 2017 Rank 4103  // 3-Year Growth 67% //Employees 57 // 2016 Revenue $13.3 M ALTRUA GLOBAL SOLUTIONS was featured on the…

Screening, Training, and Support Feat. Jacob Goodman

“I love the challenges and how I’m constantly uncomfortable.” Company: Fresh Prints CEO: Jacob Goldman Website: http://www.freshprints.com/ INC5000 Profile: https://www.inc.com/profile/fresh-prints – 2017 Rank 1078  // 3-Year Growth 392% //Employees 6 // 2016 Revenue $2.8 M Fresh Prints was featured on the INC5000 as #1078. Fresh…

I Work Constantly, But It Feels Like A Hobby Feat. Evan Dash

“It’s easy to fall in love with a product, but you have to step up and be intellectually honest about whether there is really a demand for this product.” Company: StoreBound CEO: Evan Dash Website: https://www.storebound.com/ INC5000 Profile: https://www.inc.com/profile/storebound –…

From $0 to a Trillion Dollars in 10 Years Feat. Reg Harnish

“Success in business is all luck but the harder you work the luckier you get.” Company: GreyCastle Security CEO: Reg Harnish Website: https://www.greycastlesecurity.com/ INC5000 Profile: http://www.inc.com/profile/greycastle-security – 2017 Rank 721  // 3-Year Growth 636% //Employees 19 // 2016 Revenue $3.2 M GreyCastle…

A CEO That Knows Enough To Be Dangerous Feat. Laura Kozelouzek

“You build it, and people are going to come.” Company: Quest Workspaces CEO: Laura Kozelouzek Website: https://www.questworkspaces.com/ INC5000 Profile: https://www.inc.com/profile/quest-workspaces – 2017 Rank 3800  // 3-Year Growth 77% //Employees 27 // 2016 Revenue $11.6 M Quest Workspaces was featured on the INC5000 as #3800. Quest…

Building a Business from Legos to the INC5000 Feat. Russell Goss

“Building is always something I’ve been interested in, from my first Lego set until now.” Company: Blueberry Builders CEO: Russell Goss Website: http://blueberrybuilders.com/ INC5000 Profile: http://www.inc.com/profile/blueberry-builders – 2017 Rank 1574  // 3-Year Growth 250% //Employees 38 // 2016 Revenue $6.4 M Blueberry Builders was…

Retaining the Right Sales Talent

HOW TO RETAIN YOUR AMAZING SALES TALENT: Here’s the most important thing you’ll read all day: HIRE WELL. Follow our steps above to qualify your candidates thoroughly before onboarding them. After you’ve found The Next…

We Just Come In and Get Stuff Done Feat. Darrin Jahnel

“We are easy and fun to work with.  We pride ourselves on having an enjoyable workplace and also being enjoyable to work with for our clients as well.” Company: Jahnel Group CEO: Darrin Jahnel Website: https://www.jahnelgroup.com INC5000 Profile: http://www.inc.com/profile/jahnel-group –…

Market, Market, Market and Spend Money Marketing Feat. Ryan Payne

“Whatever problem that someone else has and you think you’re never going to have.  Don’t worry because you’re going to have it eventually.” Company: Payne Capital Management CEO: Ryan Payne Website: paynecm.com INC5000 Profile: http://www.inc.com/profile/payne-capital-management – 2017 Rank 3994  // 3-Year Growth…

Recruiting the Right Sales Talent

There’s an adage that we here at Ajax have coined after working with hundreds – if not thousands – of B2B enterprises whose sales teams keep them afloat: Always be recruiting. “But why?” You ask.…

The Hard Thing About Growing from Start-up to Scale-up Feat. Scott Meyer

“People change jobs every couple of years and they tend to take us with them.” Company: Evidon CEO: Scott Meyer Website: evidon.com INC5000 Profile: http://www.inc.com/profile/evidon – 2017 Rank 4049  // 3-Year Growth 69% // Employees 59 // 2016 Revenue $20.5 M Evidon was…

Approach A New Hotel While It’s Still A Hole In The Ground Feat. David Cooperberg

“We like to approach the developer when the hotel is still a hole in the ground.” Company: Imacuclean CEO: David Cooperberg Website: http://www.imacuclean.com/ INC5000 Profile: https://www.inc.com/profile/imacuclean – 2017 Rank 2488 // 3-Year Growth 143% // Employees 400 // 2016…

Ajax Union Joins the Forbes Agency Council

The Ajax Union company is thrilled to announce that we’re now an official member of the Forbes Agency Council! The council is comprised of a select group of organizations that meet the defining criteria of…

Building the Walmart of Real Estate With Purpose Feat. Adam Hergenrother

“I don’t allow myself to tell myself I don’t have time because time is all you have.” Company: BlackRock Construction CEO: Adam Hergenrother Website: http://blackrockus.com INC5000 Profile: http://www.inc.com/profile/blackrock-construction-vt– 2017 Rank 42 // 3-Year Growth 6,611% // Employees 10 //…

Why do you need a sitemap? Part 2

There’s nothing like hearing a professional’s opinion, so we interviewed our Senior Graphic Designer, Kristille Junio, on her thoughts and tips on quality site-mapping. Kriztille has been site-mapping, designing, wire-framing, and optimizing websites at our…

Why do you need a sitemap? Part 1

You’ve just purchased land to build a mini-mall. What crucial step must take place, before you even pick up a shovel? YOU NEED A BLUEPRINT. Without a properly laid-out plan, your building is doomed to…

Creating a Webinar? Read this first.

So you’ve already discovered the value of webinars. These online seminars are an incredibly effective way to communicate with your target audience. They’re ready, able and eager to hear what you have to say –…

PPC is Expensive

The word on the street is PPC (known as pay per click advertising on search engines like Google) is expensive. Would you agree, expensive is relative to the return on investment? Marketing is about testing…

Joe Apfelbaum’s LinkedIn Seminar

Most professionals have LinkedIn but they do not know how to make the most out of it. When I speak to the average CEO about their LinkedIn activity, they tell me that they log into…

Dear Sales Reps, Want To Take A Longer Lunch?

So many b2b companies don’t have a documented new client qualifying process for the sales team to reference when speaking to prospects for the first time. What is the cost of lacking a qualification process? sales reps…

The Secret Technology Solution

The Secret technology solution to lower your B2B lead costs and close 12x more clients that only savvy marketers and sales pros know about. Working with other businesses means that every single lead that you…

What is ABM? An Interview with Joe Apfelbaum

D.H., Marketing Support: Hi Joe! Let’s get straight to it: What is ABM? Joe Apfelbaum, CEO of Ajax Union: ABM, or Account Based Marketing, is a new methodology best used by companies looking to gain…

Here’s Why People Delete Your Emails

Check your inbox. For real, leave this app and check your inbox. Ok, welcome back. How many of the emails, that now call your inbox home, will merit even 2 seconds of your attention? Some,…

The 2017 Transformation

The New Year has arrived! Yep, 2017 showed up faster than the speed of lightening. The buzz is who can develop the best list of new year’s resolutions and stick to them. It can get…

Brand Advocates + Social Media = Power Couple

When it comes to social media channels, over 70% of people in the United States have at least one profile on social media. New users are constantly joining the virtual world on various platforms such…

Ajax Union Marketing Podcast Episode 5: The Evolution of Social Media

Episode 5 of our monthly marketing podcast dives deep into the existential realm of social media. We talk about the questions no one is asking, the taboos, the news, and the evolution of the anomaly that…

Ajax Union Marketing Podcast Episode 4: Branding with JoBeth Fink

Episode 4 features host Phillip Lanos interviewing Ajax Union’s Creative Director and her approach to branding. Ajax Union is a full service digital marketing agency based in Brooklyn, New York.

Ajax Union Marketing Podcast Episode 3: B2B Lead Generation

Episode 3 features the host Phillip Lanos interviewing one of Ajax Union’s Marketing Strategists and his approach to B2B lead generation. Ajax Union is a full service digital marketing agency based in Brooklyn, New York.

Why is Social Media Important?

Social media contributes to the growth of businesses and brands in very different ways, neither of them are more important than the other. However, the type of blend you utilize depends on what your goals…

Build and Optimize Your LinkedIn Business Page

LinkedIn is the world’s largest professional networking website. With 200 million members and counting, the opportunities to reach your target market are endless. The world’s most innovative and leading companies like Dell and IBM have…

Ajax Union Marketing Podcast Episode 2: PPC The Basics

Episode 2 features the host Phillip Lanos interviewing one of Ajax Union’s Marketing Strategists and his approach to PPC. Also, Mike Mahler reveals when it’s better to hire an agency to do it for you…

Managing your Social Media Presence on Hootsuite

When it comes to managing a social presence for your business, It’s inevitable to have profiles on multiple social networks. There’s your Facebook page, Instagram and Twitter feeds, Google+ and Linkedin groups, the list goes…

Using Social Media to Generate Leads: Facebook Edition

A field of change: contemporary marketing. The marketing landscape is a perpetually changing scene, the only constant in this industry is that it will inevitably change. What once was an in-print advertorial is now a…

9 SEO Tricks You Can Implement Today!

Each day competition is vying for all of the same eyeballs as you, and each day every one of those competitors is using every trick in the book to win. From competitive PPC to aggressive…

3 Ways to Generate Leads On Social Media

Looking to generate leads for your company? Try out the following methods using social media. Run A Facebook Giveaway Everyone loves a freebie–including your potential customers. Offering goods or services as a prize on social…

11 Social Media Lies CEOs Should Stop Believing

Social media can feel like the Wild West. Trolls can pop up and derail the day with unshakable complaints, your business’s narrative can get hijacked by unexpected events, and somehow everyone is trying to get…

Ajax Union Is Taking Its Talents to Industry City!

Ajax Union is moving on up! After several years of exciting success in the Flatbush area of Brooklyn we are taking the whole company to an exciting new place, Industry City! With the same great…

Finding the Right Fit; Targeting your Ideal Customer

No product or service is ubiquitous; consumers are unique and not all are going to coincide with what your company is offering. With that in mind, it’s important to stress your company’s individuality and seek…

Guide to PR Distribution Networks

Press releases are a major focus of online marketing. Historically, press releases have been a key link-building method, offering a wide range of quality links embedded in rich, rewarding content. With the most recent updates…

Designing Quality Emails

An email marketing campaign’s success hinges not only in the quality of the email content, but also on the quality of the design and email layout. There are several key factors to consider when designing…