case studies

ABCO Systems provides full-service customized distribution solutions for distribution centers. See how we helped them improve their ROI!

Improving ROI with Higher Quality Leads

Ajax Union helped this leading distribution solutions provider refine its marketing strategy to generate quality leads and convert website visitors.

The Challenge

This well-established company was struggling to generate leads through its digital marketing efforts. The marketing tactics they used only produced low-quality leads, resulting in a low marketing ROI.

They needed a strategy. They called on Ajax Union to help them implement a winning strategy to increase sales.

The Solution

In just three short months, Ajax Union helped ABCO Systems implement a marketing strategy that consistently generated qualified leads for their company.

  • Ad Strategy
    ABCO Systems was using Google PPC ads to drive search traffic. However, these leads were low-quality. Our team helped them refine their ad strategy to bring in qualified leads, improving their return on ad spend.
  • Marketing Funnel
    With no automated way to qualify and generate leads, Ajax Union created and implemented a marketing funnel to convert leads on auto-pilot using various lead magnets and email marketing campaigns.
  • Website Conversions
    While ABCO Systems had a great website design, it wasn’t converting website visitors to leads— leaving money on the table. Ajax Union updated ABCO’s website by adding lead captures throughout the site, increasing its website conversion rate.
Decrease in website
bounce rate
89 %
Increase in
489 %

The Results

Using various marketing tactics, Ajax Union helped ABCO Systems decrease the bounce rate on their website by 89%, increase lead growth by 489%, and increase their website conversion rate by 1,941%.

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