case studies
Amogy was founded by four MIT Ph.D. alumni who shared the vision of a decarbonized future transportation system. They aim to reduce >5 billion metric tons of CO2-eq emissions by 2040, accelerating the global journey towards Net Zero 2050.
Amogy believes that introducing a clean energy source for heavy transportation is not only needed but is also urgent.
Web Design For Decarbonization Pioneers
Amogy needed to attract not only investors but also the talent to help them bring their vision to life.
The Challenge
A large vision, such as the decarbonization of transportation, comes with the need for high visibility. In order to execute on creating an emission-free transportation industry by 2050, Amogy needed to attract not only investors but also the talent to help them bring their vision to life.
The first step to visibility is creating an online presence. Amogy needed an educational, well-designed website that clearly communicated its mission to transform the transportation industry. The website needed to drive a passion among visitors to want to get behind this revolutionary change.
That’s where Ajax Union came in.
The Solution
Amogy came to Ajax Union with the need to get its vision out into the world. With a mission this big, we knew we had to put in the work to support Amogy in working to create a cleaner future. This began the development of their brand new website.
Before getting started on the website, we held a workshop with Amogy to uncover everything we could about their brand. Amogy first filled out a questionnaire and then joined a two-hour workshop to review and participate in a few activities such as creating empathy maps, a SWOT analysis, and a content brainstorming session.
With all this information, we were then able to begin the website development process.
The Results
With the help of Ajax Union, Amogy now has a beautifully designed educational website that drives home its mission to create a cleaner, more sustainable future.
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