case studies

Read how Ajax Union helped Brian Sullivan, CEO of Sullivan Engineering, launch a comprehensive LinkedIn strategy and grow his business.

Engineering A Linkedin Strategy

Brian Sullivan wanted to increase his outreach on LinkedIn to raise awareness for his brand but he knew he needed help.

The Challenge

Brian Sullivan wanted to increase his engagement on LinkedIn to create more brand awareness for Sullivan Engineering and build more professional relationships — but he didn’t have a strategy. Leveraging Ajax Union’s LinkedIn Authority Blueprint, Brian was able to get his journey on LinkedIn started.

The Solution

Ajax Union held an in-depth workshop with Brian Sullivan to explore his company, clarify their offering, and uncover his unique personality to figure out his voice. Within 2 weeks, Ajax Union provided Brian Sullivan with actionable deliverables and a path towards achieving his LinkedIn goals.

  • A strategy session
  • A profile optimization
  • A content calendar
  • 2 weeks of sample content
  • A connections dashboard
  • An asset library
2 X
Increase in LinkedIn
connections
860 %
Increase in website
views
1000
Average post
views

The Results

Thanks to our partnership and Ajax Union’s experience working with Inc 5000 companies, Brian Sullivan was able to dominate his LinkedIn strategy and join the world’s largest networking event. From 2018 until now, his connections list grew by over 100%!

Not only this, but Brian Sullivan’s follower count doubled. Today, Brian’s LinkedIn posts get an average of 1,000 views each time he posts. This kind of engagement allows Brian to build more relationships and act as the face of the Sullivan brand.

What’s more, throughout it all, Brian Sullivan was able to fall back on Ajax Union for any support he needed in creating brand awareness and making quality content for his network. Today, Ajax Union manages more than just his LinkedIn, but Sullivan Engineering’s email marketing, paid advertising, and campaign strategy!

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