case studies

Buxton is a data intelligence company that offers an SaaS platform and strategic consulting services for growth. Learn how we helped them!

Operation Alignment

Buxton came to Ajax Union with a need to align their sales reporting strategy and define their targeting.

The Challenge

Buxton wanted to grow— but first, needed a cohesive marketing strategy.

Buxton lacked:

  • Consistent brand messaging
  • Clear targeting
  • Sales strategy
  • Reporting Strategy

The Solution

After investigating both internal and external components of their marketing strategy, Ajax Union was able to identify roadblocks and create solutions using an investigative and critical approach.

  • Ran an in-depth workshop with Buxton with a full workshop findings report
  • Created a roadmap of their company values, goals, buyer personas, a SWOT analysis, and new brand messaging
  • Conducted a competitor analysis report to help Buxton learn the ins and outs of how Buxton’s competition are approaching their pay-per-click strategy, social presence, and brand messaging.
  • Conducted a PPC audit to help Buxton discover specific areas that need improvement in current campaigns.
  • Created a new strategy to include more aggressive competitive bidding
  • Created an analytics dashboard to track website performance, SalesForce, and ad performance on Google, LinkedIn, Facebook, and Instagram to automate and track their sales reporting.

The Results

In the first month of launching a marketing strategy, Ajax Union provided:

  • Sales enablement for Buxton
  • LinkedIn campaigns targeting potential clients
  • An account-based marketing approach
  • Competitor focused marketing initiatives
  • A new PPC strategy

Thanks to our partnership, Buxton gained clarity on their messaging, identified weaknesses in their strategy, located opportunities in their market, and developed a vital infrastructure for determining ROI.

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