case studies
Buy Supply is a supplier of industrial, commercial, office, and facility supplies, plus all of your tactical, outdoor, and public safety products. Learn what we did for them.
Expanding A Supplier’s Marketing With Rebranding
Buy Supply decided it was time to expand their business, but they knew they needed support.
The Challenge
Buy Supply wanted to take their business to the next level and start expanding into different markets. Expanding your business is no easy feat. Especially when you’re lacking a cohesive brand image and little to no online presence. Buy Supply turned to Ajax Union to help give them direction and bring their brand together. Luckily, Ajax Union knew exactly where to start.
The Solution
To expand your business to different markets, you need an online presence, collateral, and a way to communicate with your ideal target audience. Buy Supply lacked all of those things. So Ajax Union got to work by holding a workshop to identify their overall brand image, vision, feel, messaging, etc.
We knew Buy Supply needed a complete makeover, so we started by revamping their logo, creating a targeted landing page, collateral for email and advertising campaigns, along with multiple email templates, messaging playbooks, and social media content.
Before
After
The Results
Thanks to Ajax Union, Buy Supply’s unified brand image has helped them immensely with building trust and gaining new clients. The team at Buy Supply gained clarity on their messaging, identified weaknesses in their strategy, and located opportunities inside and outside of their current market.
- Closed a multi-year $5 million contract
- Became an inaugural supplier for a brand new platform
- Created a sustainable pipeline of leads
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“If I were to speak to business owners on the Inc. 5000, I would tell them that Ajax Union just gets it. They understand how quickly we move. Firms that want to grow really fast— they need to partner with Ajax Union.”
Brian SullivanVice President at Sullivan Engineering, A Rimkus Company“Our website is lightyears better than what it was before – it’s everything we hoped for! A real pleasure to work with you all.”
Sean O’NeillCEO of American Security“We were uber-impressed with Ajax from the beginning. Meetings have a great flow to them and everything is always prepared beforehand and ready to go!”
Jennifer GluckowGitomer Learning“It’s inspiring to work with Ajax Union. They’ve immersed themselves in what we do and they truly understand our voice.”
Simon KayeCEO of Jaguar Freight“The messaging that we did with Ajax Union helped us secure our largest multi-year contract to-date worth over $5M. If you’re really serious about growing your business, bringing in revenue and making your business something special, using any kind of marketing, Ajax Union is someone you should consider.”
Mitch FineVP of Business Development & Sales, Buy SupplyNEED HELP GENERATING REAL RESULTS
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