case studies
DesignPoint provides intelligent 3D Software, 3D Printing, and Design Services for superior product design, engineering, and manufacturing companies. Learn how we helped them!
Operation Rebrand
This brand was going through an identity crisis. Luckily Ajax Union was there with a mission to rebrand.
The Challenge
DesignPoint wanted to grow— but first, needed a cohesive marketing strategy.
DesignPoint lacked:
- Consistent brand messaging
- Clear targeting
- Brand identity
- Core values
The Solution
After investigating both internal and external components of their marketing strategy, Ajax Union was able to identify roadblocks and create solutions using an investigative and critical approach.
- Determined DesignPoint’s vision, goals, and unique value proposition
- Created a new logo that embodied the overall brand’s values
- Rebranded all marketing initiatives
- Designed and built a new website with responsive display to make the user experience mobile-friendly
The Results
After creating a cohesive brand image for DesignPoint, a responsive web design to encourage more conversions, and new marketing initiatives Ajax Union was able to generate 2X the amount of leads for DesignPoint and a 3X increase in website traffic.
Thanks to our partnership, DesignPoint gained clarity on their messaging, identified weaknesses in their strategy, located opportunities in their market, and developed a vital infrastructure for determining ROI.
In 2021, DesignPoint was acquired by Hawk Ridge Systems. Since then, Hawk Ridge has incorporated DesignPoint’s tagline ‘More is Possible’ created by Ajax Union. This strategic integration has strengthened Hawk Ridge Systems’ marketing efforts by leveraging the collective strengths of both organizations.
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FROM HAPPY CLIENTS
“If I were to speak to business owners on the Inc. 5000, I would tell them that Ajax Union just gets it. They understand how quickly we move. Firms that want to grow really fast— they need to partner with Ajax Union.”
Brian SullivanVice President at Sullivan Engineering, A Rimkus Company“Our website is lightyears better than what it was before – it’s everything we hoped for! A real pleasure to work with you all.”
Sean O’NeillCEO of American Security“We were uber-impressed with Ajax from the beginning. Meetings have a great flow to them and everything is always prepared beforehand and ready to go!”
Jennifer GluckowGitomer Learning“It’s inspiring to work with Ajax Union. They’ve immersed themselves in what we do and they truly understand our voice.”
Simon KayeCEO of Jaguar Freight“The messaging that we did with Ajax Union helped us secure our largest multi-year contract to-date worth over $5M. If you’re really serious about growing your business, bringing in revenue and making your business something special, using any kind of marketing, Ajax Union is someone you should consider.”
Mitch FineVP of Business Development & Sales, Buy SupplyNEED HELP GENERATING REAL RESULTS
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