case studies

DesignPoint provides intelligent 3D Software, 3D Printing, and Design Services for superior product design, engineering, and manufacturing companies. Learn how we helped them!

Operation Rebrand

DesignPoint came to Ajax Union with no clear strategy for their brand. By partnering with Ajax Union, they were able to gain clarity on their target markets & their overall brand identity with clear messaging.

The Challenge

DesignPoint wanted to grow— but first, needed a cohesive marketing strategy.

DesignPoint lacked:

  • Consistent brand messaging
  • Clear targeting
  • Brand identity
  • Core values

The Solution

After investigating both internal and external components of their marketing strategy, Ajax Union was able to identify roadblocks and create solutions using an investigative and critical approach.

  • Determined DesignPoint’s vision, goals, and unique value proposition
  • Created a new logo that embodied the overall brand’s values
  • Rebranded all marketing initiatives
  • Designed and built a new website with responsive display to make the user experience mobile-friendly
Amount of
2 X
The increase in
website traffic
3 X

The Results

After creating a cohesive brand image for DesignPoint, a responsive web design to encourage more conversions, and new marketing initiatives Ajax Union was able to generate 2X the amount of leads for DesignPoint and a 3X increase in website traffic.

Thanks to our partnership, DesignPoint gained clarity on their messaging, identified weaknesses in their strategy, located opportunities in their market, and developed a vital infrastructure for determining ROI.

In 2021, DesignPoint was acquired by Hawk Ridge Systems. Since then, Hawk Ridge has incorporated DesignPoint’s tagline ‘More is Possible’ created by Ajax Union. This strategic integration has strengthened Hawk Ridge Systems’ marketing efforts by leveraging the collective strengths of both organizations.

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