DesignPoint provides intelligent 3D Software, 3D Printing, and Design Services for superior product design, engineering, and manufacturing companies. Learn how we helped them!
Operation Rebrand
DesignPoint came to Ajax Union with no clear strategy for their brand. By partnering with Ajax Union, they were able to gain clarity on their target markets & their overall brand identity with clear messaging.
DesignPoint wanted to grow— but first, needed a cohesive marketing strategy.
DesignPoint lacked:
After investigating both internal and external components of their marketing strategy, Ajax Union was able to identify roadblocks and create solutions using an investigative and critical approach.
After creating a cohesive brand image for DesignPoint, a responsive web design to encourage more conversions, and new marketing initiatives Ajax Union was able to generate 2X the amount of leads for DesignPoint and a 3X increase in website traffic.
Thanks to our partnership, DesignPoint gained clarity on their messaging, identified weaknesses in their strategy, located opportunities in their market, and developed a vital infrastructure for determining ROI.
In 2021, DesignPoint was acquired by Hawk Ridge Systems. Since then, Hawk Ridge has incorporated DesignPoint’s tagline ‘More is Possible’ created by Ajax Union. This strategic integration has strengthened Hawk Ridge Systems’ marketing efforts by leveraging the collective strengths of both organizations.
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“If I were to speak to business owners on the Inc. 5000, I would tell them that Ajax Union just gets it. They understand how quickly we move. Firms that want to grow really fast— they need to partner with Ajax Union.”
“Our website is lightyears better than what it was before – it’s everything we hoped for! A real pleasure to work with you all.”
“We were uber-impressed with Ajax from the beginning. Meetings have a great flow to them and everything is always prepared beforehand and ready to go!”
“It’s inspiring to work with Ajax Union. They’ve immersed themselves in what we do and they truly understand our voice.”
“The messaging that we did with Ajax Union helped us secure our largest multi-year contract to-date worth over $5M. If you’re really serious about growing your business, bringing in revenue and making your business something special, using any kind of marketing, Ajax Union is someone you should consider.”
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