case studies

Learn how Ajax Union helped generate over $28k of otherwise lost revenue for a client in 30 days.

Increasing Conversions with Exit-intent Strategy

HeliNY is a sightseeing, charter, and aircraft management firm with offices located at the Downtown Manhattan Heliport (NYC) and at the Linden Municipal Airport (Linden, NJ).

They specialize in the management and operation of helicopters, but their primary emphasis is on providing safe, exciting helicopter tours at a reasonable cost and comfortable charter flights, saving time for clients with busy schedules.

The Challenge

HeliNY struggled with driving its website users to make a purchase, which was ultimately causing them to lose revenue. They were losing a ton of revenue from site visitors who would leave the site without booking a tour or taking any sort of action. They lacked a strategy to harness site traffic and convert it into sales.

The Solution

In order to help HeliNY increase its website conversion rate, Ajax Union came up with a strategy to encourage users to take action before leaving the site. Ajax Union created an email lightbox with an exit-intent strategy. The lightbox offered a $25 off coupon for anyone who booked their appointment that same day.

In revenue in just
30 days
$ 0 K

The Results

By implementing an exit-intent strategy on HeliNY’s website, HeliNY was able to generate over $28K in just 30 days of what would otherwise be lost revenue!

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