case studies

Read how Ajax Union helped an engineering firm build a funnel that led to an $80K deal in under 60 days!

Building Marketing Funnels For Building Experts

Sullivan Engineering approached Ajax Union with a need to build a marketing funnel to generate more inbound leads.

The Challenge

Sullivan Engineering came to Ajax Union lacking a marketing funnel and a way to nurture their leads. With their current marketing tactics in place, they only produced low-quality leads which resulted in a low marketing ROI. They needed a more comprehensive marketing strategy. They called on Ajax Union to help them implement a winning strategy to increase sales.

The Solution

With no automated way to qualify and generate leads, Sullivan Engineering called on Ajax Union to create and implement a marketing funnel to convert leads on auto-pilot using various lead magnets and email marketing campaigns.

Through the marketing funnel built by Ajax Union, Sullivan was able to weed out the low-quality leads and generate real income from high-quality leads in a matter of months.

Revenue from a $1.5K budget in the first 60 days

$ 80 K

ROAS from closing an $80K deal with a $1.5K ad spend budget

53 :1

The Results

The marketing funnel created by Ajax Union allowed Sullivan Engineering to expand its reach and finally utilize Google Ads to its full potential to start generating revenue and see a positive return on investment.

Through our targeted approach and nurture strategy using remarketing and email automation, Sullivan closed an $80K deal through Google ads with a budget of $1,500 in the first 60 days of the funnel running. This resulted in a 53:1 return on ad spend creating another opportunity for expansion for Sullivan Engineering.

Click below to download a pdf of this case study to share with your team!

MORE TESTIMONIALS

FROM HAPPY CLIENTS

“If I were to speak to business owners on the Inc. 5000, I would tell them that Ajax Union just gets it. They understand how quickly we move. Firms that want to grow really fast— they need to partner with Ajax Union.”

Brian Sullivan

Vice President at Sullivan Engineering, A Rimkus Company

“Our website is lightyears better than what it was before – it’s everything we hoped for! A real pleasure to work with you all.”

Sean O’Neill

CEO of American Security

“We were uber-impressed with Ajax from the beginning. Meetings have a great flow to them and everything is always prepared beforehand and ready to go!”

Jennifer Gluckow

Gitomer Learning

“It’s inspiring to work with Ajax Union. They’ve immersed themselves in what we do and they truly understand our voice.”

Simon Kaye

CEO of Jaguar Freight

“The messaging that we did with Ajax Union helped us secure our largest multi-year contract to-date worth over $5M. If you’re really serious about growing your business, bringing in revenue and making your business something special, using any kind of marketing, Ajax Union is someone you should consider.”

Mitch Fine

VP of Business Development & Sales, Buy Supply

NEED HELP GENERATING REAL RESULTS
FOR YOUR B2B COMPANY?

Book a strategy session with a team member to talk about how we can help you generate leads and revenue with your marketing.

77 Sands Street 6th floor Brooklyn, NY 11201 amazing@ajaxunion.com

JOIN OUR MAILING LIST TO RECEIVE MARKETING TIPS: