In an information-saturated world, marketers are constantly fighting to attract potential customers. With so many ways to connect with people in today’s society, it’s getting harder for companies to get their information in front of their target markets.
There’s plenty of strategies you can use to try to get your message across, but while you might be getting your product or service in front of people, more times than not, they aren’t the right people. That’s why account-based marketing is the most effective and efficient way to generate high-quality leads. When using an ABM strategy, you can streamline your sales cycle, connecting directly with decision-makers.
Intrigued? Keep reading to learn about how an ABM strategy can help you generate the RIGHT leads for your business!
What is Account-Based Marketing?
So what exactly ABM? Account-based marketing (ABM) is a focused approach to a B2B Strategy that concentrates its efforts and resources to target best-fit accounts within a market. ABM allows you to sell directly to your highest quality, potential customers without wasting time on unqualified leads that might never convert to paying customers.
To execute an ABM strategy effectively, your marketing and sales departments must collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. This helps to weed out low-quality accounts so you and your sales team can skip straight to the process of engaging your most sought-after accounts faster! Effective right? But how do you implement an ABM strategy for your business?
How to Implement an ABM Strategy
The implementation of an account-based strategy can help align your sales with marketing, improve ROI, generate revenue and conversions, and attract valuable customers.
ABM is not a new concept, although it has become more popular over the years due to the increase of a technological society where everyone and everything is connected. With the rapid increase of new technologies, marketers can connect with their customers like never before.
The foundation to building a successful and effective ABM strategy starts with identifying high-value accounts. Once you’ve established a list of valuable customers that you want to target, your sales and marketing team can come together to create personalized campaigns for those specific accounts.