B2B lead generation is made up of groups of activities that are challenging to quantify. Sales and marketing are sectors of your business reliant on quantifiable information, but the ambiguous nature of lead generation is a deterrent for many marketers. In this article, we’ve broken down the top online practices for B2B lead generation.
How much is a lead worth to my business?
Is every lead really worth the same amount?
How can I drive more leads if my product is expensive?
If you’re a B2B business owner, you’ve probably asked yourself these questions more times than you can count. Fortunately for you, we have the answers! In this article, we’ll show you how to break down your user funnel to attract new customers all while providing them value along every step of the way.