As social media continues to grow, many consumers are spending more and more time online. This is especially true due to many being stuck at home.
During this time, brands are desperate to find different ways to reach and engage their audiences and a newly emerged social media platform has done just that.
Clubhouse is a new audio-only social media platform that allows you to connect with others and build relationships. This app mimics real-life interactions; there are no recordings of conversations allowed and you don’t have the option to save, meaning once a conversation is done, it’s done and gone forever. This creates a massive addiction for those who have major FOMO (fear of missing out).
So how does it work?
Clubhouse is also an invite-only platform. This creates a sense of exclusivity around the app and drives people to look for any possible way in. According to Business Insider, some are even starting to sell their accounts!
Users on the app can follow topics of interest and join themed clubs. They will then have access to different chat rooms focusing on that topic. All rooms are different, some can have a few people chatting, and others can contain thousands of people listening to top speakers like industry experts, politicians, and even celebrities.
Most people would rather sit in and listen to a conversation or presentation rather than being on video and typing at their keyboard. We can probably connect this to many experiencing burnout from countless Zoom work meetings. With Clubhouse you are given the opportunity to “raise your hand” if you have something to say. The speaker of the room can then give you speaking access. It’s almost like eavesdropping in on a fascinating, informative conversation, without the pressure of speaking or interacting.
How to Use Clubhouse for Your Marketing Efforts
So, how do you implement Clubhouse into your marketing efforts? Here are some of our recommendations:
- Use Clubhouse to build a community of your ideal target audience.
- Create rooms based on topics that surround your offerings.
- Engage with users who have similar interests and that you know are actually interested in what you have to offer.
- Have a new product or feature you want feedback on? Create a room and ask others what they think.
- Struggling with something that you can’t figure out? Create a room around the topic and get a conversation going! You never know what kind of information is out there.
To learn more about Clubhouse check out our CEO, Joe Apfelbaum’s LinkedIn Article, How to Generate Revenue From Clubhouse.
Have further questions about Clubhouse and how you can utilize it for your business? Contact us! We would love to hear from you.