So you’ve already discovered the value of webinars. These online seminars are an incredibly effective way to communicate with your target audience. They’re ready, able and eager to hear what you have to say – what an awesome upsell opportunity!

Before you dive right into your next presentation, take a look at this quick cheat-sheet of tips to help you deliver the greatest webinar the Internet has ever seen.

*Prepare to be BLOWN AWAY*

  • Include a picture of yourself with a short bio on your first slide. This builds trust and adds a human element.
  • Start speaking right away: if not, visitors will think something is wrong with their audio or they logged on at wrong time… #awkward.
  • Start talking off a prepared script: this prevents stutters, stumbles and lost train of thought.
  • Engage, engage, engage: ask questions, encourage comments, create prompts, start a discussion! If not, guests WILL space out.
  • Focus on telling stories about how people use the product, service or idea that you’re selling.
  • Include a quick poll: how many trucks in your fleet? Are you in the NYC area? How many products do you deliver in a month? Ask your audience to respond in the chat section.
  • Get people to take a specific action. Download a handout, Like us on Facebook, raise your hand if you want me to email you a special something.
  • Create a follow-up sequence, like another webinar, email campaign, etc. Always end with a  “What happens next?”
  • Give the participants an opportunity to share the webinar. Use a hashtag. Offer an incentive if they do! (like a mini contest)
  • HAVE FUN! If your webinar is boring, it’s guaranteed that you won’t have visitors for your next one. Keep it light, engaging, informative and short. Attention spans are short – use every second of your guests’ time well!

 

When’s YOUR next webinar? Send us an invite! Until then, comment below with tips we may have missed, or email your questions about the cheat sheet above to amazing@ajaxunion.com. Looking forward to hearing you slay your next webinar!

Episode 5 of our monthly marketing podcast dives deep into the existential realm of social media. We talk about the questions no one is asking, the taboos, the news, and the evolution of the anomaly that is social media. Tune in and make sure you bookmark our blog for more marketing goodness.

Ajax Union is a full service digital marketing agency based in Brooklyn, New York.

Press releases are a major focus of online marketing. Historically, press releases have been a key link-building method, offering a wide range of quality links embedded in rich, rewarding content. With the most recent updates to Google’s search algorithms, however, traditional press release distribution models have had to adapt: Google is now much stricter as it evaluates links, assesses sites for duplicate content, and assigns rankings to pages. Modern marketing professionals need to carefully select the most suitable option from among the many PR distribution networks to ensure SEO benefits and prevent search engine penalties. In this post, we’ll look at a few of the different networks available to today’s business leaders.

 

When considering options for a press release distribution, professionals can choose from two major groups: paid sites and free sites. Paid sites typically offer a more robust network, higher quality links, and more insightful analytics for tracking results. Free sites tend to be more streamlined by comparison, but still offer online exposure without a heavy expenditure of resources.

 

Paid Sites

PRNewswire.com

Award-winning and trusted by top global businesses, PRNewswire.com represents the highest quality standard in the industry. This network enjoys the highest PageRank among its field of competitors, meaning that links from PRNewswire.com sites offer the most rankings benefits to customers. PRNewswire.com is considered by many to have the best network of affiliated sites and offers users a full suite of tools to help optimize a release to complement high-quality content. All these benefits, however, come with a significant price tag: a fully-featured PR can cost up to $1,000. For those who want to make a serious investment in press release marketing, PRNewswire.com is a smart choice. Those on less flexible budgets may want to choose a pared-down option from this site or explore another network as an alternate.

PRWeb.com

PRWeb.com offers a similar experience to PRNewswire.com, but has a slightly lower PageRank. Even so, its competitive pricing and SEO reporting tools make this network an ideal match for companies just starting to explore paid PR distribution. PRWeb.com has an effective and comprehensive distribution option available for around $200, allowing newcomers to the field or businesses with more conservative marketing budgets the opportunity to conduct meaningful, affordable outreach.

eReleases

eReleases, a prominent paid distribution network, is a good fit for businesses with unique needs or clear and focused marketing goals. With a wide range of targeting options, reliable reporting, and attentive customer service, eReleases is an ideal platform on which SEO professionals can pursue an innovative custom strategy. In terms of cost, eReleases is in the middle of the leading paid sites. eReleases is best for delivering on specific goals and works most effectively for clients with a distinct plan in mind.

Free Sites

There are many free distribution sites available online, each with its own advantages and drawbacks. While the free networks don’t offer the same benefits as their paid counterparts, they do still give companies a chance to reach a broad audience without needing to make a financial commitment. Most free sites share a core selection of features, such as links, tags, and other logistical and SEO options, so selecting a free site comes down largely to personal preference. One of the most popular options is PRLog, the free site with the best PageRank in its field. This site offers multimedia options, a free account complete with a personalized Press Room, and other helpful features free of charge.

 

Best Practices

No matter which press release distribution network you choose, you’ll want to ensure your release is rewarding, informative, and newsworthy. Writing a press release that conforms to Google’s latest recommendations is the best way to get the most value from your distribution. Be sparing with your use of keywords, especially in anchor text, provide unique information to your audience, and prioritize original content over copy-paste boilerplate, and you’ll find your releases much more successful. When you match clever writing and careful editing with a distribution network that meets your needs, you can claim search benefits inaccessible to other types of online marketing.

 

Need help with your online PR? Contact an Ajax Union representative today!